📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Toronto, Ontario)
🚀 Job Overview
Key aspects of this role include:
- Driving paid social media strategy and implementation for North America
- Collaborating with cross-functional teams and external agencies to develop and launch tests
- Measuring impact, capturing customer takeaways, and refining strategies for scalable growth
- Expanding new creative formats, technologies, tracking, and media formats
- Ensuring alignment of tests, campaigns, and paid social activity across teams and partners
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong collaboration skills to succeed.
📋 Key Responsibilities
✅ Drive Paid Social Media strategy, plan, and implement comprehensive marketing programs and tests
✅ Collaborate with vendors and cross-functional partners to develop and launch analytically-sound A/B and multivariate tests
✅ Challenge the status quo and drive innovation in creative formats, technologies, tracking, and media formats
✅ Own and drive key critical metrics through the funnel from awareness to revenue via intelligent and iterative experimentation
✅ Deeply analyze and understand current performance marketing practices of related marketing channels and key competitors
✅ Continuously generate ideas to improve eBay’s digital marketing performance
✅ Ensure alignment of tests, campaigns, and paid social activity across cross-functional teams and market partners
ASSUMPTION: This role requires a strong understanding of paid social media platforms, industry trends, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of professional experience in paid digital media, with at least 2 years in paid social media platforms
Required Skills:
- Knowledge of the online advertising industry, social media platforms, and capabilities
- Proven career wins in developing and optimizing Paid Social Media strategies
- Extensive hands-on experience on Social Media Platforms (Facebook, Instagram, TikTok, Pinterest, Snapchat)
- Proven ability to work collaboratively in cross-functional teams and influence others
- Experience managing external agencies/technologies and working with internal teams
- Operationally organized, detail-oriented, and comfortable adhering to cadences and processes
Preferred Skills:
- Consumer-obsessed with a passion for social media
- Agile thinker, team-oriented, and solution-focused
- Comfortable with data and measurement that quantifies performance and impact
- Outstanding interpersonal, written, and verbal communication skills
- Possesses the courage to recommend changes that improve business outcomes
ASSUMPTION: Candidates with a strong background in paid social media, proven success in driving growth, and a data-driven mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 100,000 per year (Based on industry standards for a mid-level marketing role in Toronto)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and holidays
- Employee discounts on eBay purchases
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Toronto. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global e-commerce leader, connecting millions of buyers and sellers worldwide
Company Size: eBay has over 10,000 employees globally, providing ample opportunities for collaboration and growth
Founded: eBay was founded in 1995 and has since grown into a publicly traded company
Company Description:
- eBay is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts
- The company empowers its employees to bring their unique selves to work and fosters a culture of authenticity and innovation
- eBay is dedicated to sustainability and leaving a positive impact on the planet
Company Specialties:
- E-commerce platform development and management
- Global marketing and branding
- Data-driven decision making and analytics
- Customer experience and retention
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department
Reporting Structure: The Paid Social Media Specialist will report directly to the Global Media team within the Global Marketing organization
Work Arrangement: This role is primarily on-site in Toronto, with occasional flexibility for remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in data analysis, strategy, and cross-functional team leadership
ASSUMPTION: Success in this role may lead to opportunities for advancement within eBay's global marketing organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace with amenities such as on-site cafeterias, fitness centers, and game rooms
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Global headquarters)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living
- The city offers numerous entertainment, dining, and recreational opportunities
- Toronto has a humid continental climate with warm, humid summers and cold, snowy winters
Work Schedule: The standard workweek is Monday - Friday, 9:00 AM - 5:00 PM, with occasional flexibility for remote work
ASSUMPTION: eBay's Toronto office provides a dynamic and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Global Media team
- Final interview with the Global Marketing leadership team
Key Assessment Areas:
- Understanding of paid social media platforms and strategies
- Data-driven decision-making and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with eBay's values
Application Tips:
- Highlight relevant experience and achievements in paid social media
- Demonstrate a strong understanding of eBay's business and marketing strategies
- Showcase your ability to work collaboratively and drive results in a team environment
ATS Keywords: Paid Social Media, Digital Marketing, Performance Measurement, Collaboration, Innovation, Consumer Focus, Agile Thinking, Solution-Focused
ASSUMPTION: eBay's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok, Pinterest, Snapchat)
- Advertising platforms (Facebook Ads, Google Ads, LinkedIn Ads)
- Analytics tools (Google Analytics, Tableau, Power BI)
- Project management tools (Asana, Trello, Jira)
- Collaboration tools (Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Empowered
- One Team
- Act with Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- How do you demonstrate eBay's value of being customer-obsessed in your daily work?
- Can you provide an example of a time when you drove innovative solutions to improve marketing performance?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with eBay's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and external agencies
- Adapting to changes in social media platforms, trends, and algorithms
- Balancing strategic thinking with hands-on execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid social media strategies and implementation
- eBay's global presence offers unique opportunities for international collaboration and campaign management
- This role provides a strong foundation in performance marketing, with potential for growth into other marketing disciplines
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for mid-level marketing professionals.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive brand awareness and consideration
- Analyzing campaign performance data to optimize targeting, bidding, and creative strategies
- Collaborating with cross-functional teams to launch a new product or feature, driving user acquisition and engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Media team?
- How does this role contribute to eBay's overall marketing strategy and business objectives?
- What are the most significant challenges facing the paid social media team, and how can this role help address them?
- How does eBay support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is it supported within the marketing department?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media
- Prepare examples of your past work or campaigns to showcase your creativity and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
