📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Innovid
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Assisting clients with executing paid social ad accounts and providing strategy for business outcomes
- Participating in client platform onboarding and training
- Ensuring client KPIs are achieved or exceeded
- Managing multiple projects simultaneously and tackling issues with urgency
ASSUMPTION: This role requires a good understanding of client goals, social media platforms, and media planning knowledge to drive above benchmark performance for clients.
📋 Key Responsibilities
✅ Develop knowledge of Mediaocean solutions, customer environments, and associated business practices
✅ Build subject matter expertise to help fill customer knowledge gaps, guide customers to use self-help resources, and reduce support dependence
✅ Communicate frequently and effectively with Enterprise Activation team members regarding customer activities
✅ Platform activation, planning, pacing/optimization, and reporting for select group of clients
✅ Ensure client KPIs are achieved or exceeded
✅ Participate in mitigating potential customer risks and escalations
✅ Participate in client platform onboarding and training
ASSUMPTION: This role may require occasional overtime or working on weekends to meet client deadlines or address urgent issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 1-3 years of experience in an agency or related software/applications
Required Skills:
- Paid social media planning and activation experience
- Proven ability to manage and execute multiple projects simultaneously
- Excellent attention to detail and planning skills
- Strong communication and critical thinking skills
- Familiarity with social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Preferred Skills:
- Experience with Mediaocean solutions
- Fluency in additional languages
ASSUMPTION: Candidates with experience in customer-facing roles and a proven track record of driving results will be prioritized.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year
Benefits:
- Open Paid Time Off (PTO)
- Flexible schedule
- Company holidays
- Paid parental leave
- Competitive salary
- Full benefits package
- Referral bonuses
- Recognition awards
- 401(k) with company match
- Company HSA contribution up to $2,400
- Medical/Dental/Vision/Pharmacy
- Health Savings Account (HSA)/Flexible Spending Account (FSA)
- Mental health support
- Life & Disability insurance
- Family planning & fertility benefits
- Pet insurance
- Legal & ID theft protection
- Retirement planning
- Medicare assistance
- Employee Assistance Program (EAP)
- Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare, Wellness Seminars, and opportunities to compete in companywide health challenges with prizes
- Professional development with a dedicated Talent Development team
- Employee Resource Groups (ERGs)
- Philanthropy & awareness programs
- Mentorship programs
- In-office and virtual events & celebrations
- Various volunteer & donation opportunities
- Innovative and collaborative work environment
- Unlimited snacks
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. Actual compensation may vary based on factors such as prior employment history, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Innovid is a leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences across screens.
Company Size: Innovid has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Innovid was founded in 2007 and has since grown to become a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels.
Company Description:
- Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love.
- In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels.
- As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
Company Specialties:
- Digital
- Video
- Online Advertising
- Analytics
- Publishers
- Agencies
- Video Ad Serving
- Dynamic Creative Optimization
- Digital Video
- TV Advertising
- Personalization
- Measurement
- Advertising
- Brands
- Digital Advertising
- Ad serving platform
- and TV measurement
Company Website: http://www.innovid.com/
ASSUMPTION: Innovid's focus on independence, transparency, and scalability sets it apart in the ad tech industry and provides opportunities for employees to grow and make an impact.
📊 Role Analysis
Career Level: This role is at the mid-level of the career ladder, with opportunities for growth and advancement within the company.
Reporting Structure: The Paid Social Media Specialist will report directly to the Enterprise Activation team and work closely with clients to achieve their business outcomes.
Work Arrangement: This role is remote OK, allowing for flexibility in work location and hours.
Growth Opportunities:
- Advancement within the Client Services organization
- Expansion into other areas of the business, such as product or account management
- Professional development opportunities through Innovid's dedicated Talent Development team
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and expertise.
🌍 Location & Work Environment
Office Type: Innovid has offices in major cities around the world, with the headquarters located in New York, NY.
Office Location(s): 30 Irving Place, Floor 12, New York, NY 10003, US
Geographic Context:
- New York, NY is a major hub for the advertising industry, providing ample opportunities for networking and professional growth.
- The cost of living in New York is high, so candidates should be prepared for higher expenses compared to other cities.
- New York offers a diverse range of cultural, recreational, and dining experiences.
Work Schedule: The work schedule for this role is flexible, with open PTO and a flexible schedule. However, candidates should be prepared to work occasional overtime or weekends to meet client deadlines or address urgent issues.
ASSUMPTION: The remote OK work arrangement allows for flexibility in work location and hours, but candidates should be prepared to work occasional overtime or weekends as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Enterprise Activation team
- Final interview with the Client Services leadership team
- Background check and offer extension
Key Assessment Areas:
- Understanding of client goals and social media platforms
- Media planning knowledge and experience
- Ability to manage multiple projects simultaneously
- Attention to detail and planning skills
- Communication and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of client goals, social media platforms, and media planning knowledge
- Showcase your ability to manage multiple projects simultaneously and tackle issues with urgency while maintaining professionalism
- Demonstrate your attention to detail and planning skills through specific examples or projects
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Paid Social Media Planning, Activation Experience, Customer-Facing Role, Project Management, Attention to Detail, Planning Skills, Critical Thinking Skills, Media Planning Knowledge
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of client goals, social media platforms, and media planning knowledge, as well as their ability to manage multiple projects simultaneously and tackle issues with urgency while maintaining professionalism.
🛠️ Tools & Technologies
- Mediaocean solutions
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Intelligence
- Independence
- Transparency
- Scalability
- Collaboration
- Customer-centricity
Work Style:
- Innovid values a flexible, remote OK work arrangement, allowing employees to balance work and personal responsibilities
- The company encourages open communication, collaboration, and a customer-centric approach to work
- Innovid offers professional development opportunities through its dedicated Talent Development team
Self-Assessment Questions:
- Do you have a proven track record of driving results in a customer-facing role?
- Are you comfortable working in a fast-paced, dynamic environment with occasional overtime or weekends?
- Do you have strong communication and critical thinking skills, with the ability to manage multiple projects simultaneously?
- Are you passionate about the advertising industry and eager to learn and grow within the company?
ASSUMPTION: Successful candidates will be able to demonstrate a strong fit with Innovid's company values and work style, with a proven track record of driving results in a customer-facing role and a passion for the advertising industry.
⚠️ Potential Challenges
- Occasional overtime or working weekends to meet client deadlines or address urgent issues
- Managing competing priorities and tackling issues with a sense of urgency while maintaining professionalism and accuracy
- Working with a diverse range of clients, each with their unique goals and expectations
- Keeping up with the latest trends and best practices in the rapidly evolving social media landscape
ASSUMPTION: Candidates should be prepared to work occasional overtime or weekends as needed and have strong time management and prioritization skills to successfully navigate the demands of this role.
📈 Similar Roles Comparison
- Compared to other paid social media specialist roles, this position offers a unique opportunity to work with a leading independent ad tech platform and gain exposure to a wide range of clients and industries
- The advertising industry is dynamic and ever-changing, with new platforms and trends emerging regularly. This role provides the opportunity to stay at the forefront of the industry and drive innovation
- Career progression in this role may lead to opportunities in account management, product management, or other areas of the business, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique opportunity to work with a leading independent ad tech platform and gain exposure to a wide range of clients and industries, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a paid social media campaign for a major retail client, driving a 20% increase in sales and a 15% increase in website traffic
- Managing a team of junior specialists to execute a series of campaigns for a major CPG client, resulting in a 10% increase in market share and a 15% increase in brand awareness
- Collaborating with the product team to improve the user experience of the platform, leading to a 25% increase in user satisfaction scores
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from campaign execution and management to cross-functional collaboration and product improvement.
❓ Key Questions to Ask During Interview
- How does Innovid support the professional development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Innovid foster a culture of innovation and independence within the company?
- What opportunities are there for growth and advancement within the Client Services organization?
- How does Innovid approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the phone or video screen by researching Innovid and the role, and practicing your responses to common interview questions
- If selected for an in-depth interview, be prepared to discuss your understanding of client goals, social media platforms, and media planning knowledge, as well as your ability to manage multiple projects simultaneously and tackle issues with urgency while maintaining professionalism
- If offered the position, carefully review the offer and negotiate any terms or benefits as needed
- If you have any questions or concerns throughout the application process, do not hesitate to reach out to the hiring manager or HR for clarification
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
