📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Later
🔹 Location: Boston, MA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Boston, MA)
🚀 Job Overview
Key aspects of this role include:
- End-to-end management of paid social media campaigns for Later Influence customers
- Collaboration with cross-functional teams, including Account Managers and Account Coordinators
- Data analysis and reporting to drive campaign optimization and strategic recommendations
- Working with various social media advertising platforms, such as Meta Ads, TikTok Ads, and LinkedIn Ads
ASSUMPTION: This role requires a strong understanding of performance metrics and analytics tools, as well as hands-on experience with social media advertising platforms.
📋 Key Responsibilities
✅ Manage paid social influencer and brand campaigns, including planning, setup, quality assurance, testing, measurement/reporting, and optimization
✅ Monitor daily performance and pacing, making adjustments to campaigns as needed to meet KPIs
✅ Work closely with Account Managers and Account Coordinators to provide guidance on ad messaging, creative assets, CTAs, and optimization efforts
✅ Maintain media tracking infrastructure, including UTM parameters, tracking pixels, and conversion events
✅ Rigorous monitoring and continuous analysis of channel results, translating data into clear, concise, and actionable insights
✅ Create and present quarterly, monthly, or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
ASSUMPTION: This role requires strong attention to detail, especially when trafficking campaigns and QAing live assets, as well as excellent communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 2+ years of experience in paid media or digital advertising with a focus on social platforms
Required Skills:
- Strong understanding of performance metrics and analytics tools (e.g., Meta/TikTok/Google Ads Reporting, Google Analytics, Tableau, DOMO, Adobe, Looker Studio)
- Hands-on experience with platforms like Meta Ads Manager, TikTok Ads Manager, LinkedIn, and/or Pinterest
- Excellent attention to detail, especially when trafficking campaigns and QAing live assets
- Ability to analyze data and translate it into clear, actionable recommendations
- Strong project management and communication skills
Preferred Skills:
- Experience with creator-led paid content
- Keen eye for paid media creative and tuned into the latest performance content best practices
ASSUMPTION: Candidates with a strong understanding of performance metrics and hands-on experience with social media advertising platforms are ideal for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 OTE (On Target Earnings)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is based on market data for similar roles in the Boston, MA area. The total cash compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media and influencer marketing software, services, and data
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2014, with a history of acquisitions and mergers to expand its offerings
Company Description:
- Later is the enterprise leader in social media and influencer marketing software, services, and data
- Trusted by leading brands and agencies worldwide for scaling creator partnerships and managing social media content and campaigns
- Partnerships and integrations with top social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later's focus on social media and influencer marketing makes it an attractive option for professionals interested in these fields.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: Reports directly to the Director of Services within the Professional Services team
Work Arrangement: Hybrid, with a mix of remote and on-site work in Boston, MA
Growth Opportunities:
- Potential to advance within the Professional Services team or explore other departments within the company
- Chance to work with a diverse range of clients and industries
- Opportunities to learn and develop new skills in the fast-paced world of social media marketing
ASSUMPTION: This role offers a unique opportunity to work with a wide range of clients and industries, providing ample growth and learning opportunities.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work in Boston, MA
Office Location(s): 53 State St, Boston, Massachusetts 02109, US and Vancouver, BC, CA
Geographic Context:
- Boston, MA: A vibrant, tech-friendly city with a strong job market and numerous cultural attractions
- Vancouver, BC, CA: A multicultural city with a high quality of life, known for its natural beauty and outdoor activities
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, providing flexibility and opportunities for connection.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Director of Services
Key Assessment Areas:
- Campaign management skills
- Data analysis and reporting abilities
- Communication and collaboration skills
- Cultural fit and alignment with Later's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on paid media and social media advertising
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Later's mission
- Prepare examples of your work, such as successful social media campaigns or data analysis projects
ATS Keywords: Paid Media, Social Media Advertising, Campaign Management, Data Analysis, Performance Metrics, Marketing, Influencer Marketing, Creator Economy, Digital Marketing
ASSUMPTION: The interview process at Later is designed to assess candidates' skills and cultural fit, with a focus on campaign management and data analysis.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Ads
- Google Analytics
- Tableau
- DOMO
- Adobe
- Looker Studio
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Inclusion
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Emotionally intelligent and supportive
Self-Assessment Questions:
- Do you have a strong understanding of performance metrics and analytics tools?
- Are you comfortable working with various social media advertising platforms?
- Do you possess excellent communication and collaboration skills?
- Are you proactive, results-driven, and strategic in your approach to work?
- Do you align with Later's company values and work style?
ASSUMPTION: Later values a strong cultural fit, with an emphasis on innovation, collaboration, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced nature of social media and influencer marketing, necessitating continuous learning and adaptation
- Working with diverse clients and industries, which may present unique challenges and require flexibility
- Balancing remote and on-site work, which may require strong communication and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on paid social media and influencer marketing
- Later's unique combination of social media management, influencer marketing, and link in bio tools sets it apart from other companies in the industry
- This role offers the opportunity to work with a wide range of clients and industries, providing diverse growth and learning experiences
ASSUMPTION: This role is unique in its focus on paid social media and influencer marketing, offering a distinctive blend of responsibilities and growth opportunities.
📝 Sample Projects
- Managing a successful paid social media campaign for a major brand, driving significant engagement and conversions
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to develop and implement strategic recommendations for campaign improvement
ASSUMPTION: These sample projects demonstrate the key responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day in this role?
- How does Later support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Later foster a culture of innovation and collaboration?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/later/jobs/8074076002
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid media and social media advertising
- Prepare examples of your work, such as successful social media campaigns or data analysis projects
- Follow up with the hiring manager after your interview to express your interest in the role
- If you are selected for the final interview, be prepared to discuss your approach to campaign management, data analysis, and strategic recommendations
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
