📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: Farmers Insurance
🔹 Location: United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, up to 2 days virtual)
🚀 Job Overview
Key aspects of this role include:
- Leading hands-on execution of paid social media campaigns across key platforms
- Driving acquisition and efficiency through innovative strategies
- Collaborating with stakeholders and external partners to drive best practices
- Managing digital media budget and associated billing processes
- Working in a hybrid environment with a focus on collaboration and creativity
ASSUMPTION: This role requires a strong understanding of paid social media buying and optimization, as well as excellent analytical and communication skills. The hybrid work environment offers flexibility while encouraging in-person collaboration.
📋 Key Responsibilities
✅ Build and launch paid social media strategies that transform complex business goals into actionable campaigns
✅ Lead the setup, management, and optimizations of campaigns in-platform, including targeting, A/B testing, audience segmentation, and pacing
✅ Develop and deploy content in collaboration with internal teams, leveraging AI tools for dynamic creative testing and real-time performance enhancements
✅ Provide socialization of media recommendations, explaining rationale for media strategy and how it meets business objectives and adheres to media best practices
✅ Lead the day-to-day execution of media tactics, ensuring that media commitments execute as planned
✅ Manage ongoing data reporting and optimize in-market campaigns to deliver against KPIs
✅ Manage the digital media budget and associated billing process, working closely with external and internal finance teams
ASSUMPTION: This role requires strong analytical skills to interpret data and translate insights into actionable strategies. The ability to manage multiple priorities and maintain attention to detail is crucial for success in this position.
🎯 Required Qualifications
Education: High School Diploma or equivalent required, Bachelor's degree preferred
Experience: 3-5 years of hands-on experience in paid social media buying and optimization
Required Skills:
- Proven experience in paid social media buying and optimization
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Ability to analyze and interpret financial data
- Solid foundational knowledge of digital marketing industry and practices
- Strong verbal communication and listening skills
- Ability to simultaneously handle multiple priorities and maintain excellent organizational skills with a strong attention to detail
Preferred Skills:
- Experience in budget management
- Familiarity with AI tools for dynamic creative testing and real-time performance enhancements
ASSUMPTION: Candidates should have a strong background in paid social media buying and optimization, with a focus on driving acquisition and efficiency. Experience with AI tools and budget management is a plus.
💰 Compensation & Benefits
Salary Range: $89,280 - $159,125 per year (varies by location and experience)
Benefits:
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical, Dental, Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
Working Hours: Full-time, 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1928
Company Description:
- Farmers Insurance is a leading provider of vehicle, home, and business insurance, as well as other specialty insurance and financial services products
- The company serves more than 10 million households with over 19 million individual insurance policies across all 50 states
- Farmers Insurance is committed to giving back to communities through volunteer opportunities and improving the lives of its customers
Company Specialties:
- Home Insurance
- Auto Insurance
- Business Insurance
- Life Insurance
Company Website: www.Farmers.com/careers/corporate
ASSUMPTION: Farmers Insurance is a well-established company with a strong presence in the insurance industry. The company's commitment to giving back to communities and improving the lives of its customers sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Media Manager
Work Arrangement: Hybrid (3 days in office, up to 2 days virtual) with a focus on collaboration and creativity
Growth Opportunities:
- Potential to advance to a Media Manager or similar role with experience and strong performance
- Opportunities to work on diverse campaigns and gain exposure to various aspects of the business
- Chance to collaborate with external partners and drive innovation in the digital media and acquisition marketing space
ASSUMPTION: This role offers opportunities for career growth and development within the company. The hybrid work arrangement encourages collaboration and creativity, while the focus on driving innovation provides exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, up to 2 days virtual)
Office Location(s): Multiple locations across the United States
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Farmers Insurance has multiple office locations across the country, providing flexibility for employees
- The hybrid work arrangement allows employees to balance in-person collaboration with remote work
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements
ASSUMPTION: The hybrid work environment offers the best of both worlds, combining the benefits of in-person collaboration with the flexibility of remote work. The diverse range of office locations provides opportunities for employees to live and work in various parts of the country.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Analytical skills and ability to interpret data
- Understanding of paid social media buying and optimization
- Communication and presentation skills
- Budget management and financial analysis skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of paid social media buying and optimization and provide specific examples of your experience
- Showcase your analytical skills and ability to interpret data by discussing relevant metrics and KPIs
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
ATS Keywords: Paid Social Media, Buying, Optimization, Analytical Skills, Budget Management, Digital Marketing, Communication Skills, Organizational Skills, Attention to Detail
ASSUMPTION: The application process for this role is designed to assess the candidate's analytical skills, understanding of paid social media buying and optimization, and cultural fit. Tailoring your resume and cover letter to highlight relevant experience and skills is crucial for success in the application process.
🛠️ Tools & Technologies
- Social media platforms (e.g., Meta, TikTok, Pinterest, Snapchat)
- AI tools for dynamic creative testing and real-time performance enhancements
- Data analysis and reporting tools
- Budget management software
ASSUMPTION: This role requires a strong understanding of various social media platforms, as well as experience with AI tools for dynamic creative testing and real-time performance enhancements. Familiarity with data analysis and reporting tools, as well as budget management software, is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Innovate and Improve
- Act with Integrity
- Collaborate and Win Together
- Embrace Diversity and Inclusion
Work Style:
- Collaborative and creative
- Focused on driving innovation and education in the digital media and acquisition marketing space
- Committed to delivering peace of mind to customers by providing protection and comprehensive advice
- Results-driven and accountable for sustainably growing the business and each other
Self-Assessment Questions:
- Do you have a strong understanding of paid social media buying and optimization, with a proven track record of driving acquisition and efficiency?
- Are you comfortable working in a hybrid environment, balancing in-person collaboration with remote work?
- Do you have strong analytical skills and the ability to interpret data and translate insights into actionable strategies?
- Are you a strong communicator, with the ability to present complex information in a clear and concise manner?
- Do you embrace a culture of collaboration, creativity, and innovation, and are you committed to driving results and improving the lives of customers?
ASSUMPTION: Candidates should have a strong understanding of paid social media buying and optimization, as well as excellent analytical and communication skills. The hybrid work environment offers flexibility while encouraging in-person collaboration, and the company's values emphasize innovation, integrity, and customer focus.
⚠️ Potential Challenges
- The role requires strong analytical skills and the ability to interpret data, which can be challenging at times
- The hybrid work environment may present communication and collaboration challenges, requiring strong communication skills and adaptability
- The role may require working with tight deadlines and managing multiple priorities, which can be stressful at times
- The digital media landscape is constantly evolving, requiring continuous learning and adaptation
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be aware of. Strong analytical skills, excellent communication skills, and adaptability are crucial for success in this position.
📈 Similar Roles Comparison
- This role is similar to other paid social media specialist positions, but with a focus on driving acquisition and efficiency through innovative strategies
- The hybrid work environment is unique to this role, offering flexibility while encouraging in-person collaboration
- The company's commitment to giving back to communities and improving the lives of customers sets it apart in the industry
ASSUMPTION: While this role shares similarities with other paid social media specialist positions, its focus on driving acquisition and efficiency through innovative strategies, as well as its unique hybrid work environment, sets it apart in the industry.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive customer acquisition for a new product launch
- Optimizing an existing campaign to improve engagement and conversion rates
- Collaborating with external partners to drive innovation in the digital media and acquisition marketing space
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from developing and executing campaigns to optimizing existing ones and collaborating with external partners.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and external partners?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these key questions during the interview process will help you better understand the role, the company culture, and the opportunities for growth and development. It also demonstrates your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Farmers Insurance Careers website
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
- Research the company and industry to demonstrate your knowledge and enthusiasm for the position
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
