📌 Core Information
🔹 Job Title: Paid Social Media Specialist
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving paid social media strategy and implementation
- Collaborating with external agencies and internal teams
- Analyzing performance metrics and generating improvement ideas
- Optimizing paid social media strategies and campaigns
ASSUMPTION: This role requires a strong understanding of paid digital media, with a focus on social media platforms, and experience in optimizing paid social media strategies.
📋 Key Responsibilities
✅ Drive Paid Social Media strategy, plan, and implement comprehensive marketing programs and tests through partnership with external agencies and platforms, internal marketing teams, and other partners.
✅ Collaborate with vendors and cross-functional partners to develop and launch analytically-sound A/B and multivariate tests, measure impact, capture customer takeaways, refine successive tests, and scale successes.
✅ Challenge the status quo and drive innovation, expansion of new creative formats, technologies, tracking, and media formats.
✅ Own and drive significant progress on key critical metrics through the funnel from awareness to revenue via intelligent and iterative experimentation to continuously elevate performance marketing.
✅ Deeply analyze and understand current performance marketing practices of related marketing channels and key competitors in order to identify potential opportunities.
✅ Continuously generate ideas to improve eBay’s digital marketing performance, including campaign strategy, audience management, creative optimization, and bidding.
✅ Ensure alignment of tests, campaigns, and paid social activity across cross-functional teams and market partners.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively in cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required.
Experience: 3+ years of professional experience in paid digital media, with at least 2 years in paid social media platforms.
Required Skills:
- Proven career wins in developing and optimizing Paid Social Media strategies
- Extensive hands-on experience on Social Media Platforms, particularly Facebook, Instagram, TikTok, Pinterest, and Snapchat
- Proven ability to work collaboratively in cross-functional teams and through influence and collaboration achieve ambitious goals while strengthening relationships
- Operationally organized, detail-oriented, and comfortable adhering to cadences and processes
Preferred Skills:
- Consumer-obsessed with a passion for social media
- Agile thinker, team-oriented, and solution-focused
- Comfortable with data and measurement that quantifies performance and impact
- Outstanding interpersonal, written, and verbal communication skills and partner management
ASSUMPTION: Candidates with a strong background in paid digital media and a proven track record in optimizing paid social media strategies are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing role in Toronto, Canada is CAD 70,000 - CAD 90,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on eBay purchases
Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: eBay is a global e-commerce leader, connecting millions of buyers and sellers in more than 190 markets around the world. They are committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
Company Size: eBay has 10,001+ employees, providing a large and diverse work environment.
Founded: eBay was founded in 1995 and is headquartered in San Jose, California, with offices worldwide.
Company Description:
- eBay is more than just an e-commerce platform; they are a global community connecting people and building communities to create economic opportunity for all.
- They foster a culture of authenticity, bold ideas, and inclusivity, where everyone can bring their unique selves to work.
- eBay is committed to sustainability and leaving a positive impact on the planet.
Company Specialties:
- e-commerce
- retail
- internet
- and technology
Company Website: https://www.ebayinc.com/
ASSUMPTION: eBay's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in paid digital media and paid social media platforms.
Reporting Structure: The Paid Social Media Specialist will report to the Global Media team within the Global Marketing organization.
Work Arrangement: This role is on-site, with the primary office location in Toronto, Ontario, Canada.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Global Marketing team or explore opportunities in other departments.
- Chance to work on high-impact projects and collaborate with cross-functional teams.
- Opportunity to learn and grow within a large, global organization.
ASSUMPTION: This role offers growth opportunities through exposure to diverse teams, projects, and learning experiences within a large, global organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Toronto, Ontario, Canada (this role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
- The cost of living in Toronto is relatively high compared to other Canadian cities, but it offers competitive salaries and a high quality of life.
- Toronto has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The work environment at eBay's Toronto office is collaborative, innovative, and focused on driving growth and success for the company and its customers.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the Global Media team
- Final interview with the Global Marketing leadership team
Key Assessment Areas:
- Understanding of paid digital media and paid social media strategies
- Analytical skills and ability to interpret data
- Collaboration and communication skills
- Creativity and problem-solving abilities
Application Tips:
- Tailor your resume to highlight your experience and skills in paid digital media and paid social media platforms.
- Prepare examples of successful paid social media campaigns you've worked on and the results you achieved.
- Demonstrate your understanding of eBay's business and the role's responsibilities in your cover letter.
ATS Keywords: Paid Digital Media, Paid Social Media, Social Media Platforms, A/B Testing, Creative Optimization, Data Analysis, Collaboration, Campaign Strategy, Audience Management, Bidding, Performance Measurement, Communication, Innovation, Detail Orientation, Consumer Focus, Agile Thinking
ASSUMPTION: The interview process at eBay is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok, Pinterest, Snapchat
- Advertising platforms: Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, Snapchat Ads
- Analytics tools: Google Analytics, Facebook Pixel, Instagram Insights, TikTok Analytics, Pinterest Analytics, Snapchat Analytics
- Project management tools: Asana, Trello, Jira
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the digital marketing field.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed: eBay prioritizes the needs and preferences of its customers above all else.
- Inclusive: eBay fosters a culture of diversity, equity, and inclusion, where everyone is welcome and valued.
- Bold: eBay encourages innovation, creativity, and taking calculated risks to drive growth and success.
Work Style:
- Collaborative: eBay values teamwork and cross-functional collaboration to achieve common goals.
- Agile: eBay embraces change and adapts quickly to new opportunities and challenges.
- Data-driven: eBay makes decisions based on data and analytics to optimize performance and drive results.
Self-Assessment Questions:
- How do you align with eBay's customer-obsessed approach, and how have you demonstrated this in your previous roles?
- How do you foster inclusivity and diversity in your work environment, and how have you contributed to creating an inclusive culture in previous teams?
- How do you approach taking calculated risks and driving innovation in your work, and how have you successfully implemented new ideas in previous roles?
ASSUMPTION: eBay's culture values customer obsession, inclusivity, boldness, collaboration, agility, and data-driven decision-making. Candidates who align with these values and demonstrate these qualities in their work history are likely to be a strong fit for the organization.
⚠️ Potential Challenges
- Managing multiple external agencies and internal teams may require strong project management and communication skills.
- Working in a large, global organization may present challenges in navigating complex processes and decision-making structures.
- The fast-paced nature of the digital marketing industry may require quick adaptation to new trends, tools, and technologies.
- Toronto's high cost of living may present financial challenges for some candidates.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position offers a unique focus on paid social media strategy and implementation, with a strong emphasis on data-driven decision-making and continuous improvement.
- In the e-commerce industry, this role is similar to Social Media Marketing Manager or Paid Social Media Specialist positions at other companies, with a focus on driving growth and engagement through paid social media channels.
- Career-wise, this role offers opportunities for growth into senior marketing positions, such as Senior Marketing Manager or Director of Marketing, with a strong foundation in paid digital media and paid social media strategies.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on data-driven decision-making and continuous improvement, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for eBay's North American markets, targeting key customer segments and driving brand awareness and engagement.
- Collaborating with external agencies and internal teams to launch A/B and multivariate tests on social media platforms, optimizing campaigns, and scaling successful results.
- Analyzing and reporting on key performance indicators (KPIs) for paid social media campaigns, identifying trends, and making data-driven recommendations to improve performance.
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Paid Social Media Specialist role, with a strong focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for eBay's North American markets?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does eBay support the professional development and growth of its marketing team members?
- What are the key challenges facing the Global Marketing team, and how can this role contribute to addressing them?
- How does eBay foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their fit with eBay's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience and skills in paid digital media and paid social media platforms.
- Prepare examples of successful paid social media campaigns you've worked on and the results you achieved.
- Demonstrate your understanding of eBay's business and the role's responsibilities in your cover letter.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
