Paid Social Performance Media Manager

📌 Core Information

🔹 Job Title: Paid Social Performance Media Manager

🔹 Company: Stella & Chewy’s LLC

🔹 Location: Oak Creek, Wisconsin, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading paid social strategy for profitable customer acquisition and campaign performance
• Managing cross-platform campaigns, with a focus on Meta (Facebook/Instagram) and potential expansion to other platforms
• Optimizing ad creatives for conversion and driving performance at scale
• Collaborating with creative teams and other departments to ensure a seamless user journey
• Analyzing performance data and making proactive optimizations to budgets, bids, targeting, and creative

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid social campaigns. The ideal candidate will have experience managing campaigns on Meta, TikTok, and/or Pinterest, with a proven track record of driving profitable revenue growth.

📋 Key Responsibilities

✅ Own and manage all paid social campaigns on Meta (Facebook/Instagram), with potential to incorporate additional platforms in the future

✅ Develop and execute strategies focused on profitable sales growth and strong ROAS across all channels

✅ Collaborate with creative teams to concept, test, and optimize ad creatives that drive performance at scale

✅ Analyze performance data daily, making proactive optimizations to budgets, bids, targeting, and creative

✅ Conduct regular creative testing to identify top-performing formats, hooks, and messaging

✅ Partner with lifecycle marketing and eComm teams to ensure a seamless user journey from ad click to conversion

✅ Stay up-to-date on platform changes, trends, and algorithm shifts to ensure campaigns remain competitive

✅ Continuously explore new paid social opportunities to expand profitable reach and acquisition

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, data-driven, and have a strong creative intuition.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience managing paid social campaigns with a strong emphasis on performance and ROI

Required Skills:

• Proven track record of driving profitable revenue growth through Meta, TikTok, and/or Pinterest ads
• Deep understanding of paid media KPIs and how to optimize campaigns for efficiency and scale
• Comfortable working in ad platforms, analytics dashboards, and creative briefs
• Strong creative intuition—can spot winning creative and guide the development process
• Experience working in e-commerce, DTC, or consumer product brands is highly preferred
• Proficiency in English

Preferred Skills:

• Experience with additional paid social platforms (e.g., Pinterest, TikTok, Snapchat)
• Familiarity with pet food industry or pet care products
• Bilingual or multilingual skills

ASSUMPTION: While a degree in Marketing or Business is preferred, the company may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the pet food industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Stella & Chewy’s products
• Flexible work arrangements (e.g., remote work, flexible hours)

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the pet food industry. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Stella & Chewy’s operates in the pet food industry, specifically focusing on premium, natural pet food products. The company is known for its innovative raw frozen and freeze-dried raw pet food, as well as its commitment to high-quality ingredients and best-in-class nutrition.

Company Size: Stella & Chewy’s has 201-500 employees, making it a mid-sized company. This size allows for a flexible and dog-friendly office culture, while still offering opportunities for growth and career advancement.

Founded: Stella & Chewy’s was founded in 2003 by Marie Moody to help her own rescue dogs. The company has since grown to become a leading manufacturer of premium pet food, with products available in the United States, Canada, Singapore, China, Hong Kong, and South Korea.

Company Description:

• At Stella & Chewy’s, we put pets first; behind everything we do is our mission to help dogs and cats thrive.
• We are the innovators of raw frozen and freeze-dried raw pet food, offering a range of products including frozen raw, freeze dried raw, kibble, wet food, and treats.
• We are committed to bringing both pets and pet parents everywhere Only the Good Stuff!

Company Specialties:

• Manufacturer of frozen and freeze-dried raw dinners and treats for dogs and cats
• Pet food
• Food manufacturer
• Product innovation
• Food & beverage
• Pet Treats
• Wet Food for Dogs
• Dog Kibble
• Cat Kibble
• Wet Food for Cats

Company Website: http://www.stellaandchewys.com

ASSUMPTION: Stella & Chewy’s is a well-established company in the pet food industry, with a strong commitment to quality and innovation. The company's size and focus on pet care products make it an attractive option for candidates interested in the pet industry.

📊 Role Analysis

Career Level: This role is at the manager level, with a focus on strategic planning and execution. The ideal candidate will have experience managing campaigns and teams, as well as a strong understanding of the paid social landscape.

Reporting Structure: The Paid Social Performance Media Manager will report directly to the Director of Marketing. They will work closely with the creative team, lifecycle marketing team, and eComm team to ensure a seamless user journey from ad click to conversion.

Work Arrangement: This role is on-site, with some flexibility for remote work. The ideal candidate will be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• As Stella & Chewy’s continues to grow, there may be opportunities for the Paid Social Performance Media Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and product development may also present opportunities for the candidate to gain experience in new areas of the business.

ASSUMPTION: The growth opportunities for this role will depend on the company's future expansion and the candidate's performance in the position.

🌍 Location & Work Environment

Office Type: Stella & Chewy’s headquarters is a modern, dog-friendly office located in Oak Creek, Wisconsin. The office features an open floor plan, collaborative workspaces, and plenty of natural light.

Office Location(s): 111 West Oakview Parkway, Oak Creek, WI 53154, US

Geographic Context:

• Oak Creek is a suburb of Milwaukee, Wisconsin, with a population of approximately 37,000 people.
• The area is known for its affordable housing, good schools, and close proximity to outdoor recreation opportunities.
• Milwaukee, located just 15 minutes away, offers a vibrant arts and culture scene, as well as a variety of dining and entertainment options.

Work Schedule: The work schedule for this role is Monday through Friday, with some flexibility for remote work. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage their time effectively.

ASSUMPTION: The work environment at Stella & Chewy’s is collaborative and supportive, with a strong focus on teamwork and open communication. The company's dog-friendly policy is a unique benefit for pet lovers.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and assess cultural fit
• In-depth interview with the Director of Marketing to discuss the candidate's experience and qualifications
• Creative challenge or case study presentation to demonstrate the candidate's strategic thinking and problem-solving skills
• Final interview with the CEO or another senior leader to discuss the candidate's long-term fit with the company

Key Assessment Areas:

• Experience managing paid social campaigns and driving profitable revenue growth
• Understanding of paid media KPIs and how to optimize campaigns for efficiency and scale
• Creative intuition and ability to spot winning ad creative
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams
• Alignment with Stella & Chewy’s mission and values

Application Tips:

• Highlight your experience managing paid social campaigns and driving profitable revenue growth in your resume and cover letter
• Include specific examples of creative testing and optimization strategies you've used in the past
• Demonstrate your understanding of the pet food industry and Stella & Chewy’s products in your application materials
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company

ATS Keywords: Paid Social Campaigns, Performance Marketing, Creative Optimization, Data Analysis, KPI Tracking, E-commerce, DTC Marketing, Meta Ads, TikTok Ads, Pinterest Ads, Creative Testing, User Journey Optimization, Budget Management, Targeting, Ad Creative Development, Revenue Growth, Customer Acquisition

ASSUMPTION: The interview process at Stella & Chewy’s is designed to assess the candidate's experience, skills, and cultural fit. The company values candidates who are proactive, data-driven, and passionate about pet care products.

🛠️ Tools & Technologies

• Ad platforms: Meta (Facebook/Instagram), TikTok, Pinterest, and other relevant platforms
• Analytics dashboards: Google Analytics, Facebook Pixel, and other relevant tools
• Creative briefs: Google Docs, Microsoft Word, or other document creation tools
• Project management tools: Asana, Trello, or other relevant platforms

ASSUMPTION: The ideal candidate will be comfortable working with a variety of tools and technologies, and able to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Put pets first
• Innovate and inspire
• Collaborate and care
• Act with integrity
• Grow and learn

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Passionate about pet care products and the pet industry
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you align with Stella & Chewy’s mission to help dogs and cats thrive?
• Describe a time when you had to optimize ad creative for conversion. What was the outcome?
• How do you stay up-to-date on platform changes, trends, and algorithm shifts in the paid social landscape?

ASSUMPTION: Stella & Chewy’s values candidates who are passionate about pet care products and committed to the company's mission. The ideal candidate will be data-driven, collaborative, and open to feedback.

⚠️ Potential Challenges

• The fast-paced nature of the paid social landscape may require the candidate to adapt quickly to changes and new opportunities
• The role may involve working with tight deadlines and managing multiple campaigns simultaneously
• The candidate may need to balance the need for creative innovation with the need for data-driven decision-making
• The role may require the candidate to work with a diverse range of team members, including creative professionals, marketing specialists, and eComm specialists

ASSUMPTION: The potential challenges for this role are typical of a fast-paced, dynamic marketing environment. The ideal candidate will be adaptable, proactive, and able to manage their time effectively.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Media Manager or Performance Marketing Manager in other industries, but with a focus on the pet food industry and Stella & Chewy’s products
• The role may have some overlap with other marketing roles, such as Brand Manager or Digital Marketing Manager, but with a specific focus on paid social campaigns
• Career progression for this role may include moving into a leadership position, such as Director of Marketing or Vice President of Marketing

ASSUMPTION: The comparison points for this role are based on industry-standard marketing roles, with a focus on the unique aspects of the pet food industry and Stella & Chewy’s products.

📝 Sample Projects

• Developing and executing a paid social strategy to drive profitable revenue growth for a new product launch
• Optimizing ad creative for conversion and testing different formats, hooks, and messaging to identify top-performing assets
• Analyzing performance data and making proactive optimizations to budgets, bids, targeting, and creative to improve ROAS and reduce CAC

ASSUMPTION: The sample projects for this role are based on typical responsibilities for a Paid Social Media Manager, with a focus on the unique aspects of the pet food industry and Stella & Chewy’s products.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to creative testing and optimization?
• How does the marketing team collaborate with other departments, such as lifecycle marketing and eComm, to ensure a seamless user journey?
• What are the biggest challenges facing the paid social landscape in the pet food industry, and how does Stella & Chewy’s approach these challenges?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The key questions for this role are designed to assess the company's approach to marketing, collaboration, and employee development. The ideal candidate will be proactive and curious, with a strong desire to learn and grow in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience managing paid social campaigns and driving profitable revenue growth
• Prepare a creative challenge or case study presentation to demonstrate your strategic thinking and problem-solving skills
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.