Paid Social Senior Manager

📌 Core Information

🔹 Job Title: Paid Social Senior Manager

🔹 Company: Wpromote

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: March 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel advertising campaigns for a range of clients.
• Developing strategic social media initiatives that align with client objectives.
• Driving performance through analytical and conversion-focused approaches.
• Collaborating with cross-functional teams to enhance campaign outcomes.

ASSUMPTION: This job involves high-level strategic planning and execution based on the focus on "analytical" and "proactive" traits mentioned. The term "whip-smart" suggests a need for quick decision-making and adaptability.

📋 Key Responsibilities

✅ Formulating social strategy for client businesses ensuring alignment with client objectives.

✅ Leading integration of client’s social efforts and understanding their business nuances.

✅ Managing day-to-day campaign set-up, activation, and client communication.

✅ Collaborating on social media strategies with email, PR, and advertising initiatives.

✅ Analyzing and reporting social media KPIs monthly to identify successes and opportunities.

✅ Exploring and validating new opportunities within social media platforms, notably LinkedIn and Twitter.

ASSUMPTION: The role demands significant client interaction and strategic oversight, implying senior managerial responsibilities.

🎯 Required Qualifications

Education: Two or four-year degree

Experience: Over 5 years of experience in earned and paid media advertising in an agency environment.

Required Skills:

• Experience with earned and paid campaigns on LinkedIn and Twitter.
• B2B and B2C social media strategy expertise.
• Proficiency in Google Analytics and MS Excel.

Preferred Skills:

• Client-facing experience.
• Ability to think on feet and work independently on multiple tasks.

ASSUMPTION: The preferred skills suggest an emphasis on independent work and strong client interactions, typical of senior managerial roles.

💰 Compensation & Benefits

Salary Range: $83,000 - $97,000 annually, with variances based on experience and geographic location.

Benefits:

• Remote-first culture with flexible working options.
• Unlimited PTO and extended holiday breaks.
• Comprehensive insurance coverage including medical, dental, vision, and pet insurance.

Working Hours: 40 hours per week, with flexible scheduling options.

ASSUMPTION: Benefits indicate a strong emphasis on work-life balance, appealing to candidates seeking flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on innovative marketing solutions.

Company Size: 501-1,000 employees, providing a balance between resources and agility.

Founded: 2001, with a strong track record of growth and innovation.

Company Description:

• A leading independent marketing agency known for challenging convention.
• Works with a diverse range of clients from enterprise to fast-growing startups.
• Focuses on data-driven testing and continuous innovation.

Company Specialties:

• Paid Search & Media
• Creative Services
• SEO and Digital Intelligence

Company Website: http://www.wpromote.com

ASSUMPTION: The company's rapid expansion and accolades suggest a dynamic and innovative workplace ideal for forward-thinking professionals.

📊 Role Analysis

Career Level: Senior managerial level requiring strategic oversight and campaign management expertise.

Reporting Structure: Likely reports to a Director or VP within the organization.

Work Arrangement: Predominantly remote with options to work from physical hubs.

Growth Opportunities:

• Opportunity to work with industry-leading clients.
• The potential for skill development in cutting-edge marketing strategies.
• Career advancement within a growing company.

ASSUMPTION: The role offers significant opportunities for advancement, given the company's growth trajectory and investment in employee development.

🌍 Location & Work Environment

Office Type: Remote-first with optional office access in select cities.

Office Location(s): Los Angeles, Chicago, and New York among others.

Geographic Context:

• Flexibility to work from various locations within the U.S.
• Access to office facilities for collaboration and networking.
• Emphasis on remote work with supportive infrastructure.

Work Schedule: Flexible schedule conducive to work-life balance.

ASSUMPTION: The remote-first approach allows for a diverse pool of applicants and reflects modern workforce trends.

💼 Interview & Application Insights

Typical Process:

• Initial application screening.
• Virtual interview with HR and team lead.
• Case study or practical assessment (if applicable).

Key Assessment Areas:

• Analytical and strategic thinking.
• Client relationship management abilities.
• Proficiency with social media platforms.

Application Tips:

• Highlight your experience with LinkedIn and Twitter campaigns.
• Demonstrate your strategic thinking and results-driven mindset.
• Prepare for questions on multi-tasking and client communication.

ATS Keywords: Social Media Strategy, Campaign Management, Client Communication, Data Analysis.

ASSUMPTION: The emphasis on strategy and client interaction suggests a focus on practical, real-world results during assessments.

🛠️ Tools & Technologies

• Google Analytics
• MS Excel
• Social Media Platforms (LinkedIn, Twitter)

ASSUMPTION: Given the nature of the role, familiarity with these tools is essential for executing and analyzing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovative and forward-thinking approaches.
• Commitment to diversity and inclusion.
• Emphasis on work-life balance.

Work Style:

• Highly collaborative and team-oriented.
• Autonomous with strong initiative-taking.
• Open to feedback and continuous improvement.

Self-Assessment Questions:

• Can you navigate social media platforms creatively and strategically?
• Are you comfortable with client engagement and management?
• How do you balance analytical rigor with creative ideas in campaigns?

ASSUMPTION: The role favors candidates who can thrive in a dynamic and inclusive environment, aligning with the company's values.

⚠️ Potential Challenges

• Managing diverse client expectations across different industries.
• Balancing strategic and tactical responsibilities.
• Keeping up with fast-paced industry changes.
• Ensuring alignment of multi-channel campaigns.

ASSUMPTION: Candidates should be prepared for a dynamic work environment that requires adaptability and quick problem-solving abilities.

📈 Similar Roles Comparison

• Similar roles in larger agencies may have more rigid structures.
• Additional creative freedom compared to traditional marketing roles.
• Opportunities for cross-functional collaboration not always present in equivalent positions.

ASSUMPTION: The emphasis on strategic oversight and collaboration distinguishes this position from more traditional roles in the field.

📝 Sample Projects

• Developing a comprehensive social media campaign for a B2B client.
• Launching cross-channel marketing initiatives aligning with client KPIs.
• Coordinating with PR and advertising teams for fully-integrated campaigns.

ASSUMPTION: The examples chosen align with responsibilities outlined, particularly for a senior managerial role.

❓ Key Questions to Ask During Interview

• How does the company measure success for social media campaigns?
• What resources are available for professional development?
• Can you describe the team structure and collaboration dynamics?
• How does the company support work-life balance for its employees?
• What opportunities exist for career advancement?

ASSUMPTION: These questions are tailored to elicit a deeper understanding of the work environment and growth potential within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights your experience with social platforms, especially LinkedIn and Twitter.
• Prepare a portfolio showcasing past campaigns and their outcomes.
• Be ready to discuss how you’ve managed client expectations in past roles.
• Research Wpromote’s clients and align your skills to their needs.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.