📌 Core Information
🔹 Job Title: Paid Social Senior Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-03
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing paid social campaigns across various platforms
- Managing a team of Account Analysts to deliver tasks and support clients
- Collaborating with cross-functional teams to drive client success
- Contributing to new business pitches and proposals
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership. The ideal candidate will have a proven track record in paid social and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement paid social campaigns, including account setup, strategy development, organization, and management
✅ Ongoing use of reporting, analytics, and trend tools for weekly, monthly, and quarterly reporting
✅ Campaign set-up and management: target development, creative testing, bid and budget management, and optimizations
✅ Effectively prioritize efforts to focus on delivering on the most important things, track and report on campaign results, data analysis, and participate in weekly client calls
✅ Manage a support team of Account Analysts to deliver tasks and assist in training the team on new processes and industry developments
✅ Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client’s success
✅ Successfully fulfill the client’s strategy by creating deliverables and recommendations
✅ Assist with new business pitches and proposals
✅ Communicate with clients via email or phone with minimal oversight to cultivate a strong working relationship
✅ Be accountable and take ownership of paid social programs, successes, and failures for several client accounts
✅ Have an in-depth knowledge of paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc.)
✅ Clearly and comfortably delegate both routine and important tasks and decisions
✅ Be responsible for end-to-end program strategy, execution, and reporting
✅ Proactively educate oneself on industry findings and effectively mentor junior team members via training and delegation
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and clients simultaneously. Strong organizational skills and the ability to prioritize tasks are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience
Experience: 4-5+ years of related work experience in paid social
Required Skills:
- Advanced computer skills, particularly Microsoft Excel and Google Workspace
- Experience managing paid social campaigns and budgets across LinkedIn Ads, Meta, TikTok, Reddit, and Snapchat (at minimum), with a deep understanding of strategic and executional best practices
- Proven track record of collaborating with large, cross-functional/cross-channel teams
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
- Strong organizational abilities managing multiple tasks and meeting deadlines
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
- Adaptability to new technologies and industry changes, maintaining a continuous learning mindset
- Strong problem-solving skills to identify campaign issues and propose effective optimizations
- Proven ability to work collaboratively within a team, supporting members and contributing to campaign success
Preferred Skills:
- Experience with B2C social strategy
- Fluency in Spanish
ASSUMPTION: While a degree in a related field is preferred, Tinuiti values practical experience and will consider candidates with equivalent work experience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level role in Mexico City, the estimated salary range for this position is MXN 120,000 - 180,000 per year. Final offer amounts are determined by multiple factors, including but not limited to, relevant work experience, skills, certifications, and business needs.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday. Flexible hours and remote work arrangements are available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. They specialize in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.
Company Description:
- Tinuiti is guided by the core values of Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change
- The company aims to grow happiness for their clients, their customers, their people, and their partners
- Tinuiti fosters a culture where employees take pride in their work and have fun doing it
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's large size and diverse client base offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, hands-on campaign management, and team leadership.
Reporting Structure: The Paid Social Senior Specialist will report directly to the Paid Social Manager and will oversee a team of Account Analysts.
Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from home or in one of Tinuiti's offices.
Growth Opportunities:
- Progression to a Paid Social Manager or similar leadership role
- Expansion of responsibilities to include additional channels or clients
- Opportunities to work on special projects or initiatives
ASSUMPTION: Tinuiti's large size and diverse client base offer ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Tinuiti has multiple offices across the United States and Mexico, with a flexible, hybrid work environment that combines in-office and remote work.
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse neighborhoods
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time position with a standard workweek of 40 hours, Monday through Friday. Flexible hours and remote work arrangements are available.
ASSUMPTION: Mexico City's diverse culture and urban environment provide a stimulating work environment for professionals in the advertising and marketing industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Paid social campaign management experience
- Strategic thinking and problem-solving skills
- Team leadership and mentoring abilities
- Communication and interpersonal skills
- Adaptability and continuous learning mindset
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your paid social campaign management experience and the results you achieved
- Demonstrate your understanding of Tinuiti's core values and how you embody them in your work
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Paid Social, Campaign Management, Team Leadership, Strategic Thinking, Problem Solving, Communication, Collaboration, Adaptability, Continuous Learning
ASSUMPTION: Tinuiti's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Excel
- Google Workspace (Google Sheets, Google Docs, Google Slides)
- Web analytics tools (e.g., Google Analytics)
- Social media advertising platforms (LinkedIn Ads, Meta Ads Manager, TikTok Ads, Reddit Ads, Snapchat Ads)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and Tinuiti's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti encourages employees to take ownership of their work and strive for excellence
- Never Stop Learning: The company fosters a culture of continuous learning and growth
- Ignite Your Passion: Tinuiti aims to create a work environment that inspires and motivates employees
- Thankful Living: The company promotes a culture of gratitude and appreciation for employees' hard work and dedication
- Inspire Innovation & Change: Tinuiti encourages employees to think outside the box and challenge the status quo
Work Style:
- Collaborative: Tinuiti values teamwork and encourages employees to support and learn from one another
- Dynamic: The company operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to new challenges
- Results-driven: Tinuiti focuses on delivering measurable results for clients and holds employees accountable for their performance
Self-Assessment Questions:
- How have you demonstrated a commitment to continuous learning and professional development in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or industry?
- How do you approach delegating tasks and supporting the growth of junior team members?
ASSUMPTION: Tinuiti's core values and work style provide a framework for assessing candidates' cultural fit and alignment with the company's mission and goals.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic industry may present challenges in keeping up with new trends and technologies
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to navigate different perspectives and priorities
- Mexico City's urban environment may present challenges in work-life balance and commuting
ASSUMPTION: These potential challenges can be mitigated by strong organizational skills, adaptability, effective communication, and a commitment to work-life balance.
📈 Similar Roles Comparison
- Paid Social Manager: This role requires more strategic thinking, team leadership, and client relationship management, with less hands-on campaign management
- Paid Social Specialist: This role focuses more on tactical campaign execution and optimization, with less strategic and leadership responsibilities
- Paid Social Coordinator: This role involves more administrative tasks, such as campaign setup, tracking, and reporting, with less strategic and leadership responsibilities
ASSUMPTION: These role comparisons highlight the unique blend of strategic thinking, hands-on campaign management, and team leadership required for the Paid Social Senior Specialist position.
📝 Sample Projects
- Developing and executing a full-funnel paid social campaign for a B2C e-commerce client, driving a 25% increase in sales and a 15% reduction in cost per acquisition
- Managing a team of Account Analysts to deliver tasks and support clients, resulting in a 95% satisfaction rate and a 10% increase in client retention
- Contributing to a new business pitch for a B2B SaaS client, securing a $500,000 annual contract and a 20% increase in market share
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected of a Paid Social Senior Specialist at Tinuiti.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Tinuiti support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic industry like performance marketing?
- How does Tinuiti foster a culture of collaboration and teamwork across its various offices and remote teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Tinuiti's core values and company culture
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
