Paid Social Senior Specialist

📌 Core Information

🔹 Job Title: Paid Social Senior Specialist

🔹 Company: Tinuiti

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing client communication to establish strong relationships
• Owning multiple paid social client relationships
• Developing and executing comprehensive media strategies
• Tracking and reporting campaign performance effectively

ASSUMPTION: The role involves significant independent working abilities as the candidate will handle client communication and account ownership with minimal supervision, reflecting a senior level of responsibility.

📋 Key Responsibilities

✅ Communicate with clients via email or phone with minimal oversight

✅ Maintain accountability and ownership of multiple paid social client relationships

✅ Develop and execute end-to-end program strategies, including media strategy and reporting

✅ Prioritize tasks to focus on key deliverables

✅ Track and report on campaign results while participating in weekly client calls

✅ Educate oneself on industry findings and mentor junior team members

ASSUMPTION: The responsibilities include leading projects without requiring extensive management intervention, highlighting a need for self-motivation and proactive approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience

Experience: 3.5+ years in paid social roles with notable experience on platforms like Meta and TikTok

Required Skills:

• Strong analytical skills for data interpretation
• Excellent communication skills for collaborative work
• Ability to multitask and manage deadlines in dynamic environments

Preferred Skills:

• Familiarity with LinkedIn and X
• Advanced proficiency in Microsoft Excel, PowerPoint, Google Slides, and Google Sheets

ASSUMPTION: Candidates are expected to have a comprehensive understanding of multiple social platforms to perform effectively, given the varied platform landscape.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Unlimited PTO for work-life balance
• Comprehensive healthcare package including medical, dental, and vision
• Retirement plan with a 4% match and immediate vesting

Working Hours: 40 hours per week with flexibility

ASSUMPTION: The benefits package implies a strong emphasis on employee wellness and flexibility, essential for high productivity and job satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services; Leader in performance marketing

Company Size: 1,001-5,000 employees, offering a mix of independence and structured support

Founded: 2004; A well-established firm with significant industry presence

Company Description:

• Largest independent full-funnel performance marketing agency in the US
• Manages $4 billion in digital media
• Known for pioneering approaches such as 'Bliss Point' technology

Company Specialties:

• Meta
• Amazon
• Google and TV/Audio Streaming

Company Website: http://www.tinuiti.com

ASSUMPTION: The company's innovative and tech-forward approach creates an enriching environment for professionals in marketing and analytics realms.

📊 Role Analysis

Career Level: Senior level, demanding high autonomy and strategic thinking

Reporting Structure: Reports likely to the team lead or director, with oversight over junior staff and projects

Work Arrangement: Remote solely

Growth Opportunities:

• Leading cross-platform media strategies
• Mentoring junior staff for skill development
• Opportunity to innovate in a growing market leader

ASSUMPTION: The role offers substantial professional development through exposure to diverse high-impact projects and team leadership experiences.

🌍 Location & Work Environment

Office Type: Traditional office setting with collaborative workspaces

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Positioned in a major urban center for business and cultural exchange
• Region known for a vibrant tech and startup community
• Opportunities for professional networking and growth

Work Schedule: Standard business hours with potential for flexible arrangements

ASSUMPTION: Mexico City's location provides an enriching cultural and business environment perfect for dynamic marketing roles.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview to assess role-specific skills
• Final interview focusing on cultural fit and expectations

Key Assessment Areas:

• Experience with paid social campaigns
• Analytical and strategic planning abilities
• Communication skills

Application Tips:

• Highlight specific achievements in paid social campaigns
• Demonstrate understanding of diverse digital platforms
• Show readiness to take on reports and team leadership

ATS Keywords: Paid Social, Client Communication, Media Strategy, Account Ownership, Analytical Skills

ASSUMPTION: Applicants should prepare to demonstrate both technical skills and strategic insight to succeed in a competitive selection process.

🛠️ Tools & Technologies

• Meta Platforms Management
• Google Analytics for performance tracking
• Microsoft Suite, Google Slides for presentations

ASSUMPTION: Proficiency in social media management tools and analytics software is critical for the role, given their use in campaign and performance management.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Inspire Innovation & Change

Work Style:

• Collaborative
• Results-oriented
• Flexible and adaptive to change

Self-Assessment Questions:

• How do you approach complex campaign strategies?
• Can you provide examples of successful client engagements?
• How do you stay current with industry trends?

ASSUMPTION: Embracing the company culture demands adaptability, enthusiasm for innovation, and willingness to lead in a collaborative setting.

⚠️ Potential Challenges

• Navigating rapidly changing social media environments
• Balancing multiple high-profile clients simultaneously
• Meeting tight deadlines in a fast-paced environment
• Interpreting complex data sets for strategic insights

ASSUMPTION: The role can be demanding due to the requirement to manage multiple priorities while maintaining high performance and creativity.

📈 Similar Roles Comparison

• Stronger focus on independent client management
• Requires cross-platform strategic planning
• Has a mentoring component for junior roles

ASSUMPTION: This role differs from similar ones by placing greater emphasis on leadership and innovation across platforms.

📝 Sample Projects

• Developing a multi-platform campaign for a high-profile client
• Creating custom reporting tools to measure social media success
• Mentoring a team to deliver on aggressive campaign goals

ASSUMPTION: Sample projects demonstrate the complexity and impact potential within the role, offering candidates a scope of work that requires strategic thinking.

❓ Key Questions to Ask During Interview

• What does success look like in this role over the first six months?
• How does the team collaborate across departments?
• What tools and methods are prioritized in strategic planning?
• Can you describe your client management approach?
• How does the company support ongoing professional development?

ASSUMPTION: Preparing these questions can provide insights into daily challenges, team dynamics, and career growth expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume with relevant keywords
• Follow up with HR for confirmation and additional steps
• Ensure availability for the interview process
• Review company profiles and team overviews prior to interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.