📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: MYOB
🔹 Location: Melbourne, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Melbourne office)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of digital marketing activities across paid social channels
- Driving new and incremental customer acquisition for MYOB's product offerings
- Collaboration with cross-functional teams to develop channel strategy within wider digital marketing and campaign strategies
- Hands-on experience with campaign management tools and web analytics
- Strong analytical skills to evaluate campaign performance and develop business cases
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through paid social channels.
📋 Key Responsibilities
✅ Lead and execute digital marketing activities across paid social channels to drive new customer acquisition
✅ Manage Paid Social budgets to balance monthly spend across campaigns, tactical pushes, and boosting organic posts
✅ Consult on creative best practice for content creation by providing recommendations based off learnings
✅ Evaluate campaign performance and develop business cases to support new opportunities
✅ Work with external agencies to communicate business priorities and collaborate on strategy and execution
✅ Plan and manage projects in a cross-functional environment to help drive channel strategy within wider digital marketing and campaign strategies
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve acquisition targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in creating and driving demand in a growth acquisition and performance marketing environment to achieve targets
Required Skills:
- Strong hands-on experience with Paid Social end-to-end from strategy to execution to optimisations and reporting
- Relevant experience with campaign management toolsets (Meta, TikTok, LinkedIn, etc.) and web analytics (Google Analytics 4)
- Strong analytical skills to evaluate campaign performance and develop business cases
- Experience working with influencer or UGC marketing is highly regarded
Preferred Skills:
- Experience with project management tools
- Knowledge of the Australian SME market
ASSUMPTION: Candidates should have a strong background in performance marketing and hands-on experience with paid social platforms to excel in this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (based on experience and market rates for a Marketing Specialist role in Melbourne)
Benefits:
- Flexible work environment (Flexperience)
- Financial assistance for home office setup
- Wellbeing support (Smiling Mind)
- Learning opportunities (conferences, in-house training, LinkedIn Learning, study assistance)
- Generous leave options (up to an additional four weeks of purchased leave, parental leave, domestic violence leave, etc.)
- Community contributions (Wellness, Belonging, and Planet initiatives)
- Discounts and vouchers from leading retailers
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range is estimated based on market rates for a Marketing Specialist role in Melbourne, with experience and company performance influencing the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically business management platforms
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 1991, with a rich history in finance and accounting software
Company Description:
- MYOB is a business management platform designed to unleash the potential of businesses across Australia and New Zealand
- Offers a range of products and services, including accounting, payroll, CRM, inventory management, and more
- Committed to creating a diverse and inclusive workplace, with a focus on 'Culture Add'
Company Specialties:
- Business management software
- Enterprise ERP solutions
- Payroll and financial services
- Accounting and employee management
Company Website: myob.com
ASSUMPTION: MYOB is a well-established company in the business management software industry, with a strong focus on driving results and fostering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist role, with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager, working closely with cross-functional teams
Work Arrangement: On-site in Melbourne, with flexible working arrangements available
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to work on diverse campaigns and projects, gaining exposure to various aspects of marketing
- Access to learning and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team at MYOB.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Cremorne, Melbourne
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a vibrant culture and diverse industries
- The Cremorne area is known for its tech and startup scene, with many businesses and amenities nearby
- MYOB's office is easily accessible by public transportation, with nearby tram and bus stops
Work Schedule: Standard business hours (9:00 AM - 5:00 PM), with flexibility for remote work and part-time arrangements
ASSUMPTION: The Melbourne office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Marketing and performance marketing skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with MYOB's values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in performance marketing and paid social campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing strategies
- Research MYOB's company culture and values to demonstrate your cultural fit
ATS Keywords: Paid Social, Digital Marketing, Campaign Management, Web Analytics, Performance Marketing, Acquisition, Customer Acquisition, Budget Management, Creative Consultation, Analytical Skills, Collaboration, Influencer Marketing
ASSUMPTION: The application process at MYOB is designed to assess candidates' marketing skills, cultural fit, and problem-solving abilities, with a focus on performance marketing and paid social campaigns.
🛠️ Tools & Technologies
- Campaign management tools (Meta, TikTok, LinkedIn, etc.)
- Web analytics (Google Analytics 4)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: This role requires proficiency in campaign management tools, web analytics, and project management tools to effectively execute and optimize paid social campaigns.
👔 Cultural Fit Considerations
Company Values:
- Everyone's business
- Customer first
- One team
- Innovation
- Integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with MYOB's company values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a collaborative, cross-functional environment, and can you provide examples of successful teamwork in previous roles?
- How do you approach data analysis and problem-solving, and can you provide an example of a time when you used data to drive marketing decisions?
ASSUMPTION: MYOB values candidates who demonstrate a strong cultural fit, with a focus on collaboration, data-driven decision-making, and a results-oriented work style.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing landscape, with a constant need to learn and adapt
- Working with external agencies and stakeholders, requiring strong communication and collaboration skills
- Balancing monthly spend across campaigns, tactical pushes, and boosting organic posts, requiring a strategic approach to budget management
ASSUMPTION: This role presents several challenges, including managing multiple campaigns, staying up-to-date with industry trends, collaborating with external stakeholders, and effectively managing budgets.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on paid social channels and driving customer acquisition through performance marketing strategies
- Industry-specific context: The Australian SME market is competitive, requiring a strong understanding of the local market and customer needs
- Career path comparison: This role offers opportunities for growth and development within the marketing team, with potential paths to senior marketing roles or specialist positions
ASSUMPTION: This role is unique in its focus on paid social channels and driving customer acquisition, with opportunities for growth and development within the marketing team at MYOB.
📝 Sample Projects
- Developing and executing a paid social campaign to drive new customer acquisition for MYOB's accounting software product
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to develop a channel strategy within wider digital marketing and campaign strategies
ASSUMPTION: Sample projects for this role involve developing and executing paid social campaigns, analyzing campaign performance data, and collaborating with cross-functional teams to drive channel strategy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to MYOB's overall business strategy and growth objectives?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities exist for professional development and growth within the marketing team?
- How does MYOB support work-life balance and employee wellbeing?
ASSUMPTION: Key questions to ask during the interview focus on team structure, business strategy, challenges, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your performance marketing and paid social expertise
- Prepare for interview questions by researching MYOB's company culture, values, and industry trends
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
