📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Executing and assisting in the implementation of paid social campaigns
- Supporting account managers in client interactions and task execution
- Utilizing reporting tools and analytics to generate insights and recommendations
- Contributing to campaign setup, optimization, and strategy fulfillment
ASSUMPTION: This role requires a strong understanding of paid social advertising, with a focus on Meta (Facebook, Instagram) and potentially other platforms like TikTok, Reddit, Pinterest, Snapchat, LinkedIn, or X.
📋 Key Responsibilities
✅ Support Paid Social Campaign Execution:
- Execute and assist in the implementation of paid social campaigns
- Contribute to account setup, strategy development, organization, and management
✅ Client Support and Task Coordination:
- Assist Account Managers in managing day-to-day client interactions and task execution
✅ Utilize Reporting Tools and Analytics:
- Utilize reporting, analytics, and trend tools for generating weekly, monthly, and quarterly reports
- Contribute insights and data-driven recommendations
✅ Support Campaign Setup and Optimization:
- Assist in campaign setup tasks such as target development, creative testing, and basic bid and budget management
✅ Task Prioritization and Performance Tracking:
- Prioritize tasks effectively, track campaign results, perform data analysis, and actively engage in client communications
✅ Contribute to Process Improvement:
- Actively seek opportunities to propose process improvements contributing to the team's overall success
✅ Assist in Strategy Fulfillment:
- Aid in meeting client strategy by supporting the creation of deliverables and contributing to data-driven recommendations
ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage multiple clients and campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
Experience: 2+ years of experience in Paid Social roles with a proven track record of executing successful campaigns.
Required Skills:
- Familiarity with buying paid ads on Meta (Facebook, Instagram)
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Ability to multitask, prioritize, and manage time effectively
- Excellent communication and interpersonal skills
- Strong organizational abilities managing multiple tasks and meeting deadlines
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
- Adaptability to new technologies and industry changes
- Strong problem-solving skills
- Proven ability to work collaboratively within a team
Preferred Skills:
- Experience buying paid ads on TikTok, Reddit, Pinterest, Snapchat, LinkedIn, or X
ASSUMPTION: While a Bachelor's degree is preferred, equivalent practical experience in paid social advertising will also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Mexico City typically falls between MXN 60,000 - 90,000 per month, based on experience and qualifications.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time, with standard business hours (Monday - Friday, 9:00 AM - 6:00 PM) and flexibility for occasional overtime as needed.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.
Company Description:
- Tinuiti is committed to growing happiness for its clients, customers, people, and partners.
- The company's core values include unleashing greatness, never stopping learning, igniting passion, thankful living, and inspiring innovation & change.
- Tinuiti offers a fully remote environment with unlimited PTO, healthcare, retirement, perks and wellness, and learning and development opportunities.
Company Specialties:
- Streaming TV, Google, Meta, and Amazon
- Search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on performance marketing and commitment to growing happiness for its stakeholders make it an attractive employer in the industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in paid social advertising.
Reporting Structure: The Paid Social Specialist will report directly to the Account Managers and work closely with the team to ensure smooth campaign execution and client satisfaction.
Work Arrangement: This role is on-site in Mexico City, with standard business hours and occasional flexibility for overtime as needed.
Growth Opportunities:
- As Tinuiti continues to grow, there may be opportunities for advancement within the team or across other departments.
- The company's commitment to learning and development provides opportunities for employees to expand their skills and knowledge.
- Working with a diverse range of clients and campaigns can offer valuable experience and exposure to different industries.
ASSUMPTION: While this role is on-site, Tinuiti's commitment to a fully remote environment and unlimited PTO provides flexibility for employees to balance their personal and professional lives.
🌍 Location & Work Environment
Office Type: Tinuiti's Mexico City office is a collaborative and dynamic workspace designed to foster creativity and productivity.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Global Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse neighborhoods.
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
- Mexico City has a subtropical highland climate, with mild winters and warm summers, and is known for its occasional heavy rainfall.
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional flexibility for overtime as needed.
ASSUMPTION: While this role is on-site, Tinuiti's commitment to a fully remote environment and unlimited PTO provides flexibility for employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in paid social advertising
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Tinuiti's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of paid social advertising and Tinuiti's focus on performance marketing.
- Showcase your ability to work collaboratively within a team and manage multiple clients and campaigns.
ATS Keywords: Paid Social, Campaign Execution, Client Support, Reporting Tools, Analytics, Data Analysis, Communication, Organization, Problem-Solving, Meta, Facebook, Instagram, TikTok, Reddit, Pinterest, Snapchat, LinkedIn, X
ASSUMPTION: Tinuiti's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- Microsoft Excel, PowerPoint, and Google Slides
- Google Sheets
- Tinuiti's proprietary tech, Bliss Point by Tinuiti
ASSUMPTION: This role requires proficiency in paid social advertising tools and platforms, as well as strong analytical and reporting skills.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and dynamic team environment
- Focus on performance marketing and data-driven decisions
- Commitment to growing happiness for clients, customers, people, and partners
- Flexible and remote-friendly work arrangements
Self-Assessment Questions:
- Do you align with Tinuiti's core values and commitment to growing happiness?
- Are you comfortable working in a dynamic, collaborative team environment with a focus on performance marketing?
- Do you have strong communication and interpersonal skills, with the ability to manage multiple clients and campaigns effectively?
ASSUMPTION: Tinuiti's commitment to growing happiness and fostering a positive work environment makes it an attractive employer for candidates seeking a supportive and collaborative work culture.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and adaptability.
- On-site work arrangement may require commuting and adapting to an office environment.
- Mexico City's occasional heavy rainfall and traffic congestion may impact daily commutes.
ASSUMPTION: While these challenges may present obstacles, Tinuiti's commitment to growing happiness and providing a supportive work environment can help employees overcome them.
📈 Similar Roles Comparison
- Compared to other paid social specialist roles, this position offers a unique opportunity to work with a leading performance marketing firm across a wide range of platforms and industries.
- Tinuiti's focus on data-driven decisions and commitment to growing happiness sets it apart from other agencies.
- This role provides an excellent pathway for career growth within the performance marketing industry, with opportunities for advancement and learning and development.
ASSUMPTION: While this role may present unique challenges, its focus on performance marketing and commitment to growing happiness make it an attractive opportunity for candidates seeking a dynamic and collaborative work environment.
📝 Sample Projects
- Developing and executing a paid social campaign for a retail client, targeting specific demographics and optimizing performance based on data analysis.
- Collaborating with the account management team to create and present a comprehensive report on campaign performance and recommendations for a B2B client.
- Assisting in the setup and optimization of a TikTok campaign for a CPG client, targeting a younger audience and driving brand awareness.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Paid Social Specialist role at Tinuiti.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tinuiti support the professional development and growth of its employees?
- What is the typical career path for a Paid Social Specialist at Tinuiti, and what opportunities are there for advancement?
- How does Tinuiti foster a collaborative and dynamic team environment, and what resources are available to support employees' success?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking these questions can help candidates better understand the role, company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of paid social advertising and Tinuiti's focus on performance marketing.
- Prepare for a technical assessment or case study, showcasing your ability to analyze data and develop strategic recommendations.
- Practice your communication and interpersonal skills, as interviews will assess your ability to work collaboratively within a team and manage multiple clients and campaigns.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
