📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: MYOB
🔹 Location: Sydney, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and execution of digital marketing activities across paid social channels
- Driving new and incremental acquisition for MYOB's product offerings
- Collaboration with cross-functional teams to help drive channel strategy
- Working with external agencies to communicate business priorities and collaborate on strategy
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving results through paid social channels.
📋 Key Responsibilities
✅ Lead and execute digital marketing activities across paid social channels to drive new and incremental acquisition
✅ Manage campaigns on platforms like Meta, TikTok, and LinkedIn
✅ Plan and manage projects in a cross-functional environment to help drive channel strategy within wider digital marketing and campaign strategies
✅ Manage paid social budgets to balance monthly spend across campaigns, tactical pushes, and boosting organic posts
✅ Consult on creative best practice for content creation by providing recommendations based off learnings
✅ Evaluate campaign performance and develop business cases to support new opportunities
✅ Work with external agencies to communicate business priorities and collaborate on strategy and execution
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to achieve acquisition targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in creating and driving demand in a growth acquisition and performance marketing environment
Required Skills:
- Proven experience with Paid Social end-to-end from strategy to execution to optimizations and reporting
- Strong hands-on experience with campaign management toolsets (Meta, TikTok, LinkedIn) and web analytics (Google Analytics 4)
- Strong analytical skills to evaluate campaign performance and develop business cases
- Experience working with influencer or UGC marketing is highly regarded
Preferred Skills:
- Experience with project management tools (e.g., Asana, Trello)
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have a strong background in performance marketing and hands-on expertise in managing paid social campaigns. Relevant industry experience is highly valued.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (based on industry standards for a Marketing Specialist role in Sydney)
Benefits:
- Flexible work environment (Flexperience)
- Financial assistance for home office setup
- Wellbeing support (Smiling Mind)
- Learning opportunities (conferences, in-house training, LinkedIn Learning, study assistance)
- Generous leave options (additional four weeks of purchased leave, parental leave, domestic violence leave, etc.)
- Community contributions (Wellness, Belonging, and Planet initiatives)
- Discounts and vouchers
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Sydney with 2-5 years of experience. Actual compensation may vary based on skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically business management platforms
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1991
Company Description:
- MYOB is a business management platform designed to unleash the potential of businesses across Australia and New Zealand
- Offers a range of products and services, including accounting, payroll, CRM, and employee management solutions
- Committed to creating a diverse and inclusive workplace
Company Specialties:
- Business management software
- Enterprise ERP solutions
- Financial services
- Employee management
Company Website: http://myob.com
ASSUMPTION: MYOB is a well-established company in the business management software industry, with a strong focus on helping businesses grow and succeed.
📊 Role Analysis
Career Level: Marketing Specialist
Reporting Structure: This role reports directly to the Marketing Manager within the Unified Marketing team
Work Arrangement: On-site at the Sydney office, with potential for flexible work arrangements (Flexperience)
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expanding skills and expertise within the marketing field
- Potential to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, as well as the chance to work on high-impact projects that drive business results.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong business ecosystem
- The Cremorne office is located in a bustling neighborhood with plenty of amenities nearby
- MYOB offers a flexible work environment, allowing employees to balance work and personal life
Work Schedule: Standard business hours (9:00 AM - 5:00 PM, Monday to Friday)
ASSUMPTION: The Sydney office provides a modern and collaborative work environment, with opportunities for employees to engage with the local business community and enjoy a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- On-site interview with the Marketing Manager and a member of the People & Culture team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and experience
- Campaign management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with MYOB values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the role and MYOB's business by providing specific examples of how you can drive results through paid social channels
- Showcase your ability to work collaboratively and adapt to a dynamic work environment
ATS Keywords: Paid Social, Digital Marketing, Campaign Management, Web Analytics, Project Management, Budget Management, Creative Consultation, Analytical Skills, Collaboration, Influencer Marketing
ASSUMPTION: The application process for this role is designed to assess candidates' marketing expertise, cultural fit, and ability to drive results through paid social channels. Successful candidates will demonstrate a strong understanding of the role and MYOB's business, as well as the ability to work collaboratively in a dynamic work environment.
🛠️ Tools & Technologies
- Campaign management toolsets (Meta, TikTok, LinkedIn)
- Web analytics (Google Analytics 4)
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: This role requires proficiency in campaign management toolsets and web analytics, as well as familiarity with project management and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Everyone's business
- Start, survive, succeed
- Your work matters
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering value
Self-Assessment Questions:
- How do you align with MYOB's company values, and how have you demonstrated these values in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've worked on?
- How do you stay adaptable and responsive to change in a dynamic work environment, and can you provide an example of a time when you had to pivot your approach to achieve success?
ASSUMPTION: Candidates should demonstrate a strong alignment with MYOB's company values and a collaborative, adaptable, and results-driven work style to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced and ever-changing digital marketing landscape, necessitating continuous learning and adaptation
- Balancing strategic planning with hands-on campaign management, requiring strong time management and prioritization skills
- Working with external agencies and stakeholders, demanding strong communication and collaboration skills
ASSUMPTION: This role presents several challenges that require strong organizational, adaptability, time management, and communication skills to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on paid social channels and driving acquisition through these platforms
- This role requires a mix of strategic planning and hands-on campaign management, unlike more specialized marketing roles
- Career progression in this role could lead to senior marketing positions or expanded responsibilities within the marketing field
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for professional growth and development within the marketing field.
📝 Sample Projects
- Developing and executing a paid social campaign to drive new customer acquisition for MYOB's accounting software product
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to create and implement a comprehensive marketing strategy for a new product launch
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Paid Social Specialist role, as well as the collaborative nature of the work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Unified Marketing team?
- How does this role contribute to MYOB's overall business strategy and growth objectives?
- What are the most significant challenges facing the Paid Social team currently, and how can this role help address them?
- How does MYOB support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, business strategy, challenges, professional development opportunities, and work-life balance for this role at MYOB.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with MYOB's company values
- Prepare examples of your paid social campaign management experience and results
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
