📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Code3
🔹 Location: New York City
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site preferred (New York City metropolitan area)
🚀 Job Overview
Key aspects of this role include:
- Executing complex ad campaigns across major social platforms
- Managing campaign budgets and pacing
- Delivering weekly and ad hoc reporting with performance insights
- Collaborating with cross-functional teams to drive brand success
- Staying updated on the latest trends and product offerings in social advertising
ASSUMPTION: This role requires a strong understanding of social media advertising and a passion for learning and growing in the field. It is ideal for a recent graduate or someone with up to 2 years of experience looking to launch their career in paid social.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
✅ Manage campaign budget pacing and execute bid adjustments as needed
✅ Perform campaign QA on your own campaigns, plus those built by other team members
✅ Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
✅ Pull data and provide insights for campaign wrap-ups and ad hoc reporting deliverables
✅ Seek out learning and maintain understanding of newest paid social product offerings across platforms and stay up-to-date on latest trends in social advertising platforms
✅ Recommend changes to existing products, policies, and processes that improve overall performance
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BA or equivalent with emphasis on coursework in marketing, advertising, or business
Experience: Up to 2 years of direct experience in buying ads on social platforms
Required Skills:
- Proficient in at least 1 of the following: Meta, TikTok, Snapchat, Pinterest
- Proficient in data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel
- Self-motivated with a drive to learn and openness to feedback
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
- Excellent verbal and written communication skills
- Demonstrated critical thinking ability
Preferred Skills:
- Experience with Looker or similar data visualization tools
- Familiarity with luxury, fashion, or beauty brands
ASSUMPTION: Candidates with a strong foundation in marketing principles and a passion for social media advertising are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 (commensurate with candidate experience and location)
Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for team meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2006 (as SocialCode, rebranded to Code3 in 2021)
Company Description:
- Code3 is an integrated marketing agency operating at the intersection of media, creative, and commerce
- They work with digital disruptors and Fortune 500 leaders to develop scroll-stopping content and creative that performs across all digital media platforms
- Code3 is committed to fostering an inclusive, equitable, and safe environment for their employees
Company Specialties:
- Paid Social Advertising
- Search Engine Marketing
- Creative Services
- Data & Analytics
Company Website: http://www.code3.com
ASSUMPTION: Code3's focus on data-driven decision making and continuous learning makes it an attractive place for candidates looking to grow their careers in digital marketing.
📊 Role Analysis
Career Level: Entry-level to Junior
Reporting Structure: This role reports to the Paid Social Manager
Work Arrangement: Hybrid - On-site preferred for client meetings, with flexibility for remote work
Growth Opportunities:
- Advancement to Senior Paid Social Specialist or Paid Social Manager roles
- Expansion into other areas of digital marketing, such as Search Engine Marketing or Creative Services
- Professional development through Code3's learning and development programs
ASSUMPTION: This role offers a strong foundation in paid social advertising and opportunities for growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in New York City
Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions and events
- The office is located in the Chelsea neighborhood, with easy access to public transportation
- The area is home to many restaurants, cafes, and shops
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM EST, with flexibility for team meetings and project deadlines
ASSUMPTION: The New York City office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Paid Social Manager
- Final interview with the Director of Paid Social
- Background check and offer extension
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and visualization
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant coursework and projects from your degree that demonstrate your skills in marketing, advertising, or business
- Tailor your resume and cover letter to emphasize your experience with social media advertising and data analysis
- Prepare examples of campaign strategies or analyses you've developed to discuss during the interview
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Reporting, Social Media Advertising, Budget Management, Communication, Critical Thinking, Detail Orientation, Project Management, Collaboration, Learning Agility, Creativity, Problem Solving, Trend Awareness, Performance Optimization
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with the Code3 team.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta, TikTok, Snapchat, Pinterest)
- Data visualization tools (e.g., Google Sheets, Microsoft Excel, Looker)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Relentless: We push boundaries and never stop learning
- Gritty: We embrace challenges and find unorthodox solutions
- Nimble: We plan, activate, and measure as one team
Work Style:
- Collaborative: We work closely with cross-functional teams to drive brand success
- Data-driven: We make decisions based on data and insights
- Adaptable: We stay up-to-date on the latest trends and product offerings in social advertising
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about learning and staying up-to-date on the latest trends in social advertising?
- Do you have strong attention to detail and excellent communication skills?
ASSUMPTION: Candidates who align with Code3's values and work style are likely to be a strong fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in social media advertising platforms and trends
- Working with diverse client needs and expectations
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role focuses more on campaign execution and optimization than strategy development compared to Senior Paid Social Specialist or Paid Social Manager roles
- It offers a unique opportunity to work with a diverse range of clients and brands in the luxury, fashion, and beauty spaces
- Career progression may include advancement to senior roles within the Paid Social team or expansion into other areas of digital marketing
ASSUMPTION: This role offers a strong foundation in paid social advertising and opportunities for growth within the company, making it an attractive choice for candidates looking to launch their careers in digital marketing.
📝 Sample Projects
- Developing and executing a social media advertising campaign for a luxury fashion brand, including targeting, creative assets, and budget management
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms
- Collaborating with cross-functional teams to develop and implement a comprehensive social media strategy for a beauty brand, including content creation, influencer partnerships, and paid advertising
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, from campaign execution to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Paid Social team?
- How does Code3 support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does Code3 approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://code3.com/open-positions?gh_jid=6724660
- Tailor your resume and cover letter to highlight your relevant experience and skills in social media advertising and data analysis
- Prepare examples of campaign strategies or analyses you've developed to discuss during the interview
- Follow up with the Code3 Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
