Paid Social Specialist

📌 Core Information 🔹 Job Title: Paid Social Specialist 🔹 Company: Renuity 🔹 Location: Charlotte, North Carolina, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 21, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Managing full-funnel, conversion-driving campaigns on Meta Ads Manager - Owning budget, strategy, and business direction for the paid social channel - Utilizing AI and curated seed images/videos for content and ad creation - Streamlining ad creation to maximize scale and minimize costs - Supporting paid social team members with ad hoc requests - Creating data visualization solutions for actionable reporting and insights - Monitoring performance daily and adapting to change quickly 📋 Key Responsibilities ✅ Manage new and existing paid social campaigns to match or beat the performance of top social lead generation partners ✅ Own your budget, strategy, and business direction for the paid social channel ✅ Utilize AI and curated seed images/videos for content and ad creation ✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs ✅ Support paid social team members with ad hoc requests when needed ✅ Create data visualization solutions for actionable reporting and insights ✅ Communicate clearly and effectively with team and stakeholders with performance updates ✅ Monitor performance daily and quickly adapt to change ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. The ideal candidate will be a self-starter who can navigate the platform independently and continuously optimize campaigns to drive results. 🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience A/B testing (preferred)

Preferred Skills:

• Experience with AI-driven ad creation tools
• Familiarity with data visualization tools

ASSUMPTION: Candidates with experience in lead generation campaigns and a proven track record of driving results through paid social channels will be highly competitive for this role. 💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for mid-level marketing roles in Charlotte, NC)

Benefits:

• Health, vision, and dental insurance
• 401k match up to 6%
• Paid Time Off (PTO) and holidays
• Career advancement opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the Charlotte, NC area. Actual compensation may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: 1,001-5,000 employees, providing a structured yet collaborative work environment

Founded: Renuity was founded with the goal of providing high-quality home improvement services through certified local providers

Company Description:

• Renuity combines renovation expertise, local know-how, and collaborative project management services
• Offers a wide range of home repair and remodel services, from roofing and window installs to bathroom and kitchen updates
• Committed to finding the best possible solution for customers' home repair and remodel needs

Company Specialties:

• Home improvement and renovation services
• Certified local providers
• Collaborative project management

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and collaborative project management sets it apart in the home improvement industry. 📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Paid Social Team Lead and collaborates with cross-functional teams, including creative, data, and operations

Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Advancement to Senior Paid Social Specialist or Team Lead roles
• Expanding skills and expertise in other marketing channels or disciplines
• Potential to take on more strategic or leadership responsibilities within the marketing organization

ASSUMPTION: This role offers opportunities for career growth and development within Renuity's marketing organization. 🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative workspace

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, North Carolina is a major city in the southeastern United States, known for its vibrant cultural scene, professional sports teams, and growing tech industry
• The Charlotte area offers a variety of housing options, from urban apartments to suburban homes, with a cost of living slightly below the national average
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard business hours, Monday through Friday, with flexibility for specific project needs

ASSUMPTION: The Charlotte, NC area offers a diverse and dynamic environment for professionals, with a range of housing options and a vibrant cultural scene. 💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Paid social assessment or challenge to evaluate campaign management skills
• Final interview with the Paid Social Team Lead and other team members

Key Assessment Areas:

• Proficiency in Meta Ads Manager and paid media fundamentals
• Budget ownership and strategic thinking
• Adaptability and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in paid social campaign management
• Tailor your resume and cover letter to emphasize your understanding of Renuity's business and the specific requirements of this role
• Prepare for the paid social assessment or challenge by brushing up on your Meta Ads Manager skills and reviewing recent campaigns

ATS Keywords: Meta Ads Manager, campaign management, paid media, budget ownership, A/B testing, data visualization, performance monitoring, ad creation, AI utilization, collaboration, communication, adaptability, optimization, lead generation, offline data

ASSUMPTION: Renuity's application process is designed to assess candidates' technical skills and cultural fit, with a focus on paid social campaign management and strategic thinking. 🛠️ Tools & Technologies

• Meta Ads Manager
• AI-driven ad creation tools (e.g., Adzooma, Albert, Acquisio)
• Data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should have a strong working knowledge of Meta Ads Manager and be open to learning and utilizing other tools and technologies as needed. 👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Data-driven and results-oriented
• Adaptable and responsive to change
• Strong communicator and collaborator
• Self-starter with a growth mindset

Self-Assessment Questions:

• Do you have a proven track record of driving results through paid social campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change quickly?
• Do you thrive in a collaborative, team-based work environment?

ASSUMPTION: Renuity values candidates who are customer-focused, collaborative, and results-driven, with a strong work ethic and a growth mindset. ⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously
• Keeping up with the latest trends and best practices in paid social advertising
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market, customer behavior, or company priorities

ASSUMPTION: This role may present challenges related to budget management, staying current with industry trends, and navigating a dynamic work environment. 📈 Similar Roles Comparison

• Paid Social Specialist vs. Paid Media Manager: The Paid Social Specialist role is more focused on day-to-day campaign management, while the Paid Media Manager role involves more strategic planning and team leadership
• Industry-specific context: Renuity's focus on home improvement and renovation services may require candidates to have a unique understanding of the target audience and their online behavior
• Career path comparison: This role can serve as a stepping stone to more senior marketing positions, such as Paid Media Manager, Senior Paid Social Specialist, or other leadership roles within the marketing organization

ASSUMPTION: Candidates should consider the specific requirements and responsibilities of this role compared to similar positions in the industry and be prepared to highlight their relevant experience and skills. 📝 Sample Projects

• Managing a successful lead generation campaign for a home improvement service, resulting in a 20% increase in conversions and a 15% reduction in cost per acquisition
• Optimizing ad creative and targeting strategies to improve click-through rates and engagement for a bathroom renovation product line
• Collaborating with the creative team to develop and test new ad formats and messaging, leading to a 10% increase in conversion rates

ASSUMPTION: Candidates should be prepared to discuss specific examples of their paid social campaign management experience and the results they have achieved. ❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Renuity?
• What are the most significant challenges facing the paid social team currently, and how can this role help address them?
• How does Renuity support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
• How does Renuity foster a collaborative and inclusive work environment, and what steps are taken to ensure diverse perspectives are considered?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Renuity's business and marketing strategy. 📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid social campaign management
• Prepare for the paid social assessment or challenge by reviewing your Meta Ads Manager skills and recent campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.