Paid Social Specialist

📌 Core Information

🔹 Job Title: Paid Social Specialist

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing full-funnel, conversion-driving campaigns on Meta Ads Manager
• Owning budget, strategy, and business direction for the paid social channel
• Utilizing AI and curated seed images/videos for content and ad creation
• Streamlining ad creation to maximize scale and minimize costs
• Supporting paid social team members with ad hoc requests

ASSUMPTION: This role requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals. The ideal candidate will be a self-starter who can adapt quickly and continuously optimize campaigns to drive results.

📋 Key Responsibilities

✅ Manage new and existing paid social campaigns to match or beat the performance of top social lead generation partners

✅ Own your budget, strategy, and business direction for the paid social channel

✅ Utilize AI and curated seed images/videos for content and ad creation

✅ Streamline ad creation using internal or third-party tools to maximize scale and minimize costs

✅ Support paid social team members with ad hoc requests when needed

✅ Create data visualization solutions for actionable reporting and insights

✅ Communicate clearly and effectively with team and stakeholders with performance updates

✅ Monitor performance daily and quickly adapt to change

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and performance improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of active campaign management in Meta Ads Manager required

Required Skills:

• Proficient in Meta Ads Manager
• Understanding of budget ownership and impact on P&L
• Experience using offline data (preferred)
• Experience A/B testing (preferred)

Preferred Skills:

• Experience with third-party ad creation tools
• Familiarity with data visualization tools

ASSUMPTION: While training can be provided for offline optimization, the ideal candidate will have a solid foundation in paid media fundamentals and be able to navigate Meta Ads Manager independently.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Paid Social Specialist with 1-3 years of experience in the Charlotte, NC area)

Benefits:

• Health insurance (PPO plans)
• Vision insurance
• Dental insurance
• Voluntary life insurance
• Disability insurance (STD, LTD)
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Healthcare Flex Spending Account
• Dependent Care Flex Spending Account
• 401k matching up to 6%
• Paid holidays

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Charlotte, NC area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. Renuity specializes in home improvement and repair services, with a focus on providing high-quality, local expertise to customers throughout the U.S.

Company Size: 1,001-5,000 employees. As a mid-sized company, Renuity offers a collaborative work environment with opportunities for growth and advancement.

Founded: Renuity was founded in 2015 and has since grown to become a leading provider of home improvement services.

Company Description:

• Renuity combines the best of renovation expertise, local know-how, and collaborative project management services to ensure customers have peace of mind throughout the renovation process.
• The company offers a wide range of services, including roofing, window installation, bathroom and kitchen updates, and more.
• With a national presence and local installation experts, Renuity is committed to finding the best possible solution for each customer's home repair and remodel needs.

Company Specialties:

• Home improvement and repair services
• Local expertise and national presence
• Collaborative project management

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and collaborative project management sets it apart from other home improvement companies. This approach allows the company to provide personalized, high-quality service to each customer.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 1-3 years of experience in campaign management using Meta Ads Manager.

Reporting Structure: The Paid Social Specialist will report directly to the Marketing Manager and work closely with the Paid Social Team to ensure campaign performance and alignment with overall marketing strategy.

Work Arrangement: On-site, full-time. The ideal candidate will be based in or willing to relocate to the Charlotte, NC area.

Growth Opportunities:

• As Renuity continues to grow, there may be opportunities for the Paid Social Specialist to take on additional responsibilities or move into a management role.
• The company offers a supportive work environment that encourages professional development and growth.

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on Renuity's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Corporate office. Renuity's headquarters is located in Charlotte, NC, and the Paid Social Specialist will be based out of this office.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte, NC is the largest city in the state and the 17th most populous city in the U.S.
• The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market.
• Charlotte offers a range of housing options and a relatively low cost of living compared to other major U.S. cities.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: Charlotte's growing job market and diverse cultural scene make it an attractive location for professionals looking to advance their careers in a dynamic and vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Campaign management skills and experience with Meta Ads Manager
• Understanding of budget ownership and P&L impact
• Problem-solving and adaptability
• Communication and collaboration skills

Application Tips:

• Highlight your experience with Meta Ads Manager and any relevant campaign management achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Renuity's business and how your skills and experience align with the role's requirements.
• Prepare for interview questions that focus on your campaign management skills, problem-solving abilities, and cultural fit with Renuity's collaborative work environment.

ATS Keywords: Meta Ads Manager, campaign management, paid media, budget ownership, A/B testing, data visualization, performance monitoring, ad creation, AI utilization, collaboration, communication, adaptability, optimization

ASSUMPTION: Renuity's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's collaborative work environment.

🛠️ Tools & Technologies

• Meta Ads Manager
• AI and curated seed images/videos for content and ad creation
• Internal or third-party ad creation tools (e.g., Hootsuite, Sprout Social, etc.)
• Data visualization tools (e.g., Tableau, Power BI, etc.)

ASSUMPTION: The ideal candidate will have experience with Meta Ads Manager and be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Renuity prioritizes the needs and satisfaction of its customers above all else.
• Collaboration: The company fosters a collaborative work environment that encourages teamwork and open communication.
• Innovation: Renuity is committed to staying at the forefront of the home improvement industry by embracing new technologies and approaches.

Work Style:

• Proactive: The ideal candidate will be a self-starter who takes initiative and drives results.
• Adaptable: This role requires the ability to quickly adapt to change and pivot strategies as needed.
• Data-driven: Candidates should have a strong analytical mindset and be comfortable using data to inform decision-making.

Self-Assessment Questions:

• Do you have a proven track record of success in campaign management using Meta Ads Manager?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a data-driven approach to decision-making and problem-solving?

ASSUMPTION: Renuity's company culture is built on a foundation of customer-centricity, collaboration, and innovation. The ideal candidate will be a strong cultural fit with these values and work styles.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal performance and ROI for the paid social channel
• Keeping up with the latest trends and best practices in paid social advertising
• Collaborating effectively with cross-functional teams and stakeholders to ensure alignment with overall marketing strategy
• Adapting to changes in the market and competitive landscape

ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their technical skills, problem-solving abilities, and strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike other paid social roles, this position requires a high level of proficiency in Meta Ads Manager and a solid understanding of paid media fundamentals.
• Renuity's focus on local expertise and collaborative project management sets it apart from other home improvement companies, offering unique opportunities for growth and development.
• This role is well-suited for candidates looking to advance their careers in paid social advertising and make a significant impact on a growing company's marketing efforts.

ASSUMPTION: This role offers a unique opportunity for the right candidate to leverage their technical skills and industry knowledge to drive results and contribute to Renuity's continued growth and success.

📝 Sample Projects

• Developing and executing a full-funnel campaign strategy to drive conversions and meet or exceed performance targets
• Optimizing ad creative and targeting to improve campaign performance and reduce costs
• Collaborating with cross-functional teams to ensure alignment with overall marketing strategy and brand guidelines

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities the Paid Social Specialist can expect to encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Renuity support the professional development and growth of its employees?
• What are the biggest challenges facing the paid social channel, and how does Renuity plan to address them?
• How does Renuity measure the success of its paid social campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and advancement within the Marketing department and the company as a whole?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to assess their fit with Renuity's values and work styles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Meta Ads Manager and any relevant campaign management achievements
• Write a cover letter that demonstrates your understanding of Renuity's business and how your skills and experience align with the role's requirements
• Prepare for interview questions that focus on your campaign management skills, problem-solving abilities, and cultural fit with Renuity's collaborative work environment
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.