📌 Core Information
🔹 Job Title: Paid Social Strategist
🔹 Company: Avantor
🔹 Location: Romania (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading paid social strategy across multiple platforms
- Managing campaign execution from audience targeting to budget pacing
- Driving performance optimization through A/B testing and analytics
- Collaborating cross-functionally with creative, analytics, and content strategy teams
- Staying up-to-date with platform updates and emerging channels
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead paid social strategy, designing and executing campaigns that drive brand awareness, demand generation, and customer acquisition
✅ Own campaign execution, managing audience targeting, budget pacing, and creative mapping
✅ Drive performance optimization through A/B testing, analytics, and platform insights
✅ Collaborate cross-functionally with creative, analytics, and content strategy teams to align on goals and deliverables
✅ Stay ahead of trends by monitoring platform updates, testing new ad formats, and exploring emerging channels
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous learning to stay current with industry trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid social advertising or performance marketing
Required Skills:
- Mastery of social media ads platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.)
- Strong analytical skills and experience with tools like Google Analytics, Looker Studio, Power BI, or Excel
- Deep understanding of paid media KPIs (CTR, CPA, ROAS, CVR) and attribution models
- Experience with lifecycle targeting, creative testing, and multi-channel alignment
Preferred Skills:
- Experience in eCommerce, B2B demand gen, or full-funnel strategies
ASSUMPTION: While a specific degree is not always required, a strong background in digital marketing and a proven track record in paid social advertising are essential for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on industry standards for mid-level marketing roles in Romania)
Benefits:
- Flexible working hours and hybrid or full remote setting
- Learning and development opportunities, including in-house trainings, language learning, and LinkedIn Learning
- Referral rewards and additional local benefits (healthcare, pension contribution, home working allowance, vouchers)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Romania. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor operates in the chemical manufacturing industry, focusing on ultra-high-purity materials for life sciences and advanced technology markets.
Company Size: Avantor is a large company with over 14,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: NuSil Technology, LLC merged with Avantor in 2016, creating the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets.
Company Description:
- Avantor enables science that improves lives by delivering high-purity materials, consumables, and services to customers in the life sciences and advanced technologies markets
- The company's portfolio is comprised of mission-critical products and services, many of which are industry-leading and custom-engineered
- Avantor's worldwide footprint includes 25 manufacturing sites and 55 distribution centers, serving more than 7,000 customers in over 100 countries
Company Specialties:
- Silicone and advanced materials
- Biomaterials
- Lubricious silicones
Company Website: https://www.avantor.com/
ASSUMPTION: As a large, global company, Avantor offers a wide range of opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the marketing department and the broader organization.
Reporting Structure: The Paid Social Strategist will report directly to the Marketing Manager and collaborate with cross-functional teams, including creative, analytics, and content strategy.
Work Arrangement: This role is remote, with flexible working hours and a hybrid or full remote setting.
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expansion into other areas of marketing or related fields, such as brand management or product marketing
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): Romania
Geographic Context:
- Romania offers a competitive cost of living and a growing tech industry
- The remote work arrangement allows for flexibility and work-life balance
- The time zone (Eastern European Time, EET) may require some overlap with other teams' working hours
Work Schedule: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance, while the time zone may require some adjustment for collaboration with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision making
- Platform knowledge and hands-on execution
- Collaboration and communication skills
Application Tips:
- Tailor your resume to highlight relevant marketing and paid social experience
- Prepare examples of successful paid social campaigns you've managed
- Demonstrate your understanding of the role and Avantor's business during the interview
ATS Keywords: Paid Social, Social Media Ads, Campaign Management, Google Analytics, Performance Marketing, A/B Testing, Attribution Models
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and hands-on experience with paid social advertising platforms.
🛠️ Tools & Technologies
- Meta, LinkedIn, TikTok Ads Managers
- Google Analytics 4, Power BI, Excel
- Adobe Workfront
- Google Tag Manager, UTM tracking
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid social advertising?
- Can you describe a time when you had to pivot a campaign strategy based on performance data?
- How do you approach working with cross-functional teams to align on goals and deliverables?
ASSUMPTION: Success in this role requires a strong fit with Avantor's company values and a work style that is data-driven, collaborative, and adaptable.
⚠️ Potential Challenges
- Managing multiple campaigns across various platforms simultaneously
- Keeping up with platform updates and algorithm changes
- Collaborating effectively with global teams across different time zones
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of paid media KPIs and attribution models
- Compared to other paid social roles, this position offers a broader scope of responsibilities and opportunities for growth
- Career progression may involve moving into senior marketing roles or expanding into related fields, such as brand management or product marketing
ASSUMPTION: This role offers a unique blend of strategic thinking, tactical execution, and continuous learning, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a full-funnel campaign strategy for a new product launch
- Optimizing an existing campaign's performance through A/B testing and platform insights
- Collaborating with the creative team to develop ad creative that resonates with target audiences
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the Paid Social Strategist role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Avantor support the professional development of its marketing team members?
- What are the most challenging aspects of working in a remote or hybrid environment for this role?
- How does Avantor measure the success of its paid social campaigns, and what KPIs are most important?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and paid social experience
- Prepare examples of successful paid social campaigns you've managed
- Demonstrate your understanding of the role and Avantor's business during the interview
- Follow up with the hiring manager one week after your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
