📌 Core Information
🔹 Job Title: Pardot Marketing Specialist
🔹 Company: InfoTrust
🔹 Location: Cebu City or Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office for the first 3 months, then flexible)
🚀 Job Overview
Key aspects of this role include:
- Building and launching full-cycle marketing campaigns using Pardot and Salesforce CRM
- Designing and executing drip/nurture campaigns to support the sales team
- Enhancing lead scoring, grading, and attribution models in Pardot and Salesforce
- Collaborating with sales leadership to ensure seamless integration between Pardot and Salesforce
- Creating and managing dashboards and campaign reporting within Pardot and Salesforce
ASSUMPTION: This role requires a high level of ownership and independence, with a strong focus on driving demand generation and improving lead quality.
📋 Key Responsibilities
✅ Build and launch full-cycle marketing campaigns including emails, newsletters, segmentation lists, landing pages, and forms within Pardot
✅ Design and execute drip/nurture campaigns to move MQLs to SQLs and support the sales team’s ability to convert leads
✅ Enhance and maintain lead scoring, grading, and attribution models in Pardot and Salesforce to support effective reporting and decision-making
✅ Partner with sales leadership to ensure seamless integration and actionable insights from Pardot to Salesforce
✅ Create and manage dashboards and campaign reporting within Pardot and Salesforce to monitor campaign performance and ROI
✅ Collaborate with the team to create campaigns using outbound prospecting tools such as Apollo
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both campaign-building skills and a strong understanding of marketing attribution models.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing automation, with a focus on Pardot and Salesforce CRM
Required Skills:
- Deep hands-on experience with Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) and Salesforce CRM
- Proven expertise in campaign building, from segmentation to launch to reporting
- Strong understanding of marketing attribution models and how to translate insights into action
- Ability to build automations, forms, and lead management flows independently
- Strong attention to detail and keen eye for email marketing best practices and design
- Analytical, proactive, and comfortable working independently with minimal direction
- Passionate about collaborating with sales and marketing stakeholders to deliver measurable results
Preferred Skills:
- Experience using Apollo or other outbound prospecting platforms
- Familiarity with newsletter growth strategies and email list building
- Prior experience with AI-based lead scoring in Pardot
- Working knowledge of WordPress for landing page or content publishing
ASSUMPTION: While a Bachelor's degree is preferred, InfoTrust values relevant experience and may consider candidates with equivalent skills and knowledge.
💰 Compensation & Benefits
Salary Range: PHP 800,000 - 1,200,000 per year (based on experience and market rates for marketing automation specialists in the Philippines)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for split-shift or graveyard working hours to align with U.S.-based teams
ASSUMPTION: The salary range provided is an estimate based on market rates for marketing automation specialists in the Philippines. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2010
Company Description:
- InfoTrust unlocks the power of data to enhance marketing performance and drive growth
- Works with enterprise organizations in various industries, including CPG, retail, media, health, and finance
- Certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices across three continents
Company Specialties:
- Google Marketing Platform
- Google Cloud
- Google Analytics 4 (GA4)
- Google Analytics 360 (GA360)
- Tag management
- Digital analytics
- Data privacy
- Data governance
- Privacy audit
- Outbound prospecting
Company Website: infotrust.com
ASSUMPTION: InfoTrust is a global company with a strong focus on data-driven marketing solutions. Their team works with many of the world’s best-known brands to optimize marketing strategies and drive business growth.
📊 Role Analysis
Career Level: Mid-level to senior marketing automation specialist
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: Hybrid (3 days in-office for the first 3 months, then flexible)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- Opportunities to work on diverse campaigns and projects
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for growth and development within the marketing team at InfoTrust.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Cebu City or Manila
Office Location(s): Cebu IT Park, Cebu City; or 222 W Merchandise Mart Plaza, Chicago, Illinois, USA
Geographic Context:
- Cebu City: A bustling city known for its vibrant culture, beautiful beaches, and growing tech industry
- Manila: The capital city of the Philippines, offering a mix of traditional and modern attractions, with a thriving business district
Work Schedule: Full-time (40 hours per week), with flexibility for split-shift or graveyard working hours to align with U.S.-based teams
ASSUMPTION: Both Cebu City and Manila offer a dynamic work environment with a mix of local and international influences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical assessment or case study
- In-depth interview with the Marketing Manager or similar role
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Technical skills in Pardot and Salesforce CRM
- Campaign-building expertise
- Understanding of marketing attribution models
- Problem-solving and analytical skills
- Cultural fit and alignment with InfoTrust's core values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on Pardot and Salesforce CRM
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment by reviewing Pardot and Salesforce CRM documentation and practicing campaign-building exercises
- Research InfoTrust's core values and be prepared to discuss how you embody them in your work
ATS Keywords: Pardot, Salesforce CRM, marketing automation, campaign building, lead management, marketing attribution, email marketing, data-driven marketing, hybrid work, Cebu City, Manila
ASSUMPTION: The interview process at InfoTrust is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud Account Engagement (Pardot)
- Salesforce CRM
- Apollo (outbound prospecting tool)
- WordPress (for landing page or content publishing)
- Google Analytics 4 (GA4)
- Google Analytics 360 (GA360)
- Google Tag Manager
- Campaign Manager 360 (CM360)
- Display & Video 360 (DV360)
ASSUMPTION: InfoTrust uses a variety of tools and technologies to support their data-driven marketing approach. Familiarity with these tools is not required but may be helpful for the role.
👔 Cultural Fit Considerations
Company Values:
- Earn Trust: Deliver on what you promise
- Be Respectful: Don't be an ahole
- Promote Diversity: Seek understanding and be inclusive
- Take Ownership: There is no “they.” Take initiative
- Grow Every Day: Learn and apply. Contribute With Passion: Desire to do good. Give to grow
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and growth
Self-Assessment Questions:
- How have you demonstrated InfoTrust's core values in your previous roles?
- Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you approach learning new tools or technologies to improve your marketing skills?
ASSUMPTION: InfoTrust places a strong emphasis on cultural fit and values-driven behavior. Candidates should be prepared to discuss how their work style and values align with the company's core values.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with a global team and coordinating with U.S.-based stakeholders
- Adapting to changes in marketing strategies or priorities
- Keeping up with the latest trends and best practices in marketing automation
- Navigating a hybrid work environment and maintaining productivity outside of regular office hours
ASSUMPTION: This role may present challenges related to time management, global collaboration, and adaptability to change. Successful candidates will be able to manage their workload effectively and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing automation roles, this position requires a strong focus on Pardot and Salesforce CRM integration
- InfoTrust's global presence and diverse client base offer unique opportunities for exposure to various industries and marketing strategies
- Career progression may involve moving into a more senior marketing role or specializing in a specific aspect of marketing automation
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse industries and marketing strategies, setting it apart from similar marketing automation positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new product launch, using Pardot and Salesforce CRM to track and optimize performance
- Implementing AI-based lead scoring in Pardot to improve lead quality and support the sales team's ability to convert leads
- Creating and managing dashboards in Pardforce CRM to monitor campaign performance and ROI, and using this data to inform future marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Pardot Marketing Specialist role at InfoTrust.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at InfoTrust, and how this role fits into that process?
- How does InfoTrust support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid or remote work environment, and how does InfoTrust address these challenges?
- How does InfoTrust measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a time when InfoTrust's marketing team had to pivot or adapt to a significant change in strategy or market conditions?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with Pardot, Salesforce CRM, and other required skills
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment by reviewing Pardot and Salesforce CRM documentation and practicing campaign-building exercises
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
