Part Time Digital Marketing & Social Media Specialist

📌 Core Information

🔹 Job Title: Part-Time Digital Marketing & Social Media Specialist

🔹 Company: Carrie Rikon & Associates, LLC.

🔹 Location: Upper East Side, Manhattan, New York, United States

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote Considered)

🚀 Job Overview

Key aspects of this role include:

• Managing and growing the agency's presence across social media platforms
• Creating and scheduling compelling content tailored to the recruiting industry
• Executing targeted email marketing campaigns to candidates and clients
• Optimizing website content for SEO and monitoring keyword performance
• Managing and monitoring Google Ads campaigns, including budget tracking and performance reporting
• Analyzing data and providing insights to improve engagement and conversion rates
• Collaborating with the agency owner to align marketing strategies with business goals

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and content creation.

📋 Key Responsibilities

✅ Manage and grow the agency’s presence across social media platforms (LinkedIn, Instagram, Facebook, etc.)

✅ Create and schedule compelling content tailored to the recruiting and staffing industry

✅ Execute targeted email marketing campaigns to candidates and clients

✅ Optimize website content for SEO and monitor keyword performance

✅ Manage and monitor Google Ads/AdWords campaigns, including budget tracking and performance reporting

✅ Analyze data and provide insights to improve engagement and conversion rates

✅ Collaborate with the agency owner to align marketing strategies with business goals

ASSUMPTION: The role may evolve based on the agency's growth and changing marketing needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years of experience in digital marketing, preferably in a B2B or professional services setting

Required Skills:

• Proficient in SEO, Google Ads, email marketing tools, and social media scheduling platforms
• Strong writing and content creation skills
• Self-starter with the ability to manage projects independently

Preferred Skills:

• Experience in recruiting or HR marketing

ASSUMPTION: Candidates with experience in B2B marketing or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (pro-rated for part-time) - ASSUMPTION: Based on industry standards for a part-time digital marketing role in New York City

Benefits:

• Flexible hours
• Potential for growth into a larger role

Working Hours: 20 hours per week - ASSUMPTION: This is a part-time role with the potential for growth based on performance and the agency's needs

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting - a competitive market with a focus on candidate and client relationships

Company Size: 2-10 employees - ASSUMPTION: A smaller company size may offer more opportunities for growth and direct impact on marketing strategies

Founded: 2021 - ASSUMPTION: As a newer agency, there may be opportunities for shaping the company's marketing presence

Company Description:

• New York City–based, woman-owned staffing agency
• Emphasizes personal approach and single point of contact for smooth communication
• Focuses on genuine lines of communication with candidates and clients

Company Specialties:

• Recruiting and staffing services

Company Website: http://www.carrierikonassociates.com

ASSUMPTION: The company's focus on personal communication and genuine relationships may translate to a collaborative and supportive work environment.

📊 Role Analysis

Career Level: Mid-level - ASSUMPTION: This role requires a balance of experience and adaptability to grow with the agency

Reporting Structure: Reports directly to the agency owner - ASSUMPTION: Close collaboration with the owner may offer opportunities for input on marketing strategies

Work Arrangement: Hybrid (Remote Considered) - ASSUMPTION: Flexible work arrangements may be available based on performance and the agency's needs

Growth Opportunities:

• Potential for growth into a larger role based on performance
• Opportunities to shape the agency's marketing presence as it grows

ASSUMPTION: The agency's growth may present additional marketing opportunities and responsibilities.

🌍 Location & Work Environment

Office Type: Boutique recruiting agency on the Upper East Side, Manhattan

Office Location(s): Upper East Side, Manhattan, New York, United States

Geographic Context:

• New York City offers a diverse and dynamic job market
• The Upper East Side is a bustling neighborhood with numerous amenities and cultural attractions

Work Schedule: Flexible hours - ASSUMPTION: The work schedule may be adjusted based on the agency's needs and the employee's availability

ASSUMPTION: The agency's location in a vibrant neighborhood may offer opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the agency owner
• In-person or virtual interview with the agency owner
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Content creation and writing abilities
• Project management and organizational skills
• Cultural fit and alignment with the agency's values

Application Tips:

• Highlight relevant experience in digital marketing, B2B marketing, or a related field
• Include examples of successful content creation and marketing campaigns in your resume
• Tailor your cover letter to demonstrate your understanding of the recruiting industry and the agency's focus on personal communication

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, SEO, Google Ads, Data Analysis, Project Management, B2B Marketing, HR Marketing

ASSUMPTION: The agency's focus on personal communication and genuine relationships may translate to a more conversational and less formal interview process.

🛠️ Tools & Technologies

• Social media scheduling platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., Google Search Console, SEMrush)
• Google Ads/AdWords platform
• Data analysis tools (e.g., Google Analytics)

ASSUMPTION: The agency may use industry-standard tools and platforms for digital marketing, with opportunities for input on tool selection and implementation.

👔 Cultural Fit Considerations

Company Values:

• Personal approach to recruiting and staffing
• Single point of contact for smooth communication
• Genuine lines of communication with candidates and clients

Work Style:

• Collaborative and supportive work environment
• Opportunities for input on marketing strategies and agency growth
• Flexible work arrangements based on performance and the agency's needs

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive work environment?
• Are you comfortable managing projects independently and driving marketing strategies?
• Do you enjoy working in a fast-paced and dynamic industry?

ASSUMPTION: The agency's focus on personal communication and genuine relationships may translate to a strong emphasis on cultural fit and team dynamics.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to the agency's growth and changing marketing needs
• Balancing creative and analytical skills to drive engagement and conversion rates
• Competing in a competitive and dynamic job market

ASSUMPTION: The agency's growth and changing marketing needs may present unique challenges and opportunities for the digital marketing specialist.

📈 Similar Roles Comparison

• This role may differ from other digital marketing positions in its focus on the recruiting and staffing industry
• Industry-specific context may require tailored content creation and marketing strategies
• Career path comparison may include opportunities for growth into a larger role or a more specialized marketing position

ASSUMPTION: The agency's focus on personal communication and genuine relationships may set this role apart from other digital marketing positions.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to engage passive candidates
• Creating and scheduling compelling content for social media platforms to increase brand awareness and engagement
• Optimizing the agency's website for SEO to improve search engine rankings and organic traffic

ASSUMPTION: Sample projects may vary based on the agency's growth and changing marketing needs.

❓ Key Questions to Ask During Interview

• How does the agency plan to grow its marketing presence in the coming years?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the agency support the professional development and growth of its employees?
• What is the agency's approach to work-life balance and flexible work arrangements?
• How does the agency foster a collaborative and supportive work environment?

ASSUMPTION: Interview questions should focus on the agency's growth, marketing strategies, and cultural fit to ensure a strong match for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in digital marketing, B2B marketing, or a related field
• Write a cover letter that demonstrates your understanding of the recruiting industry and the agency's focus on personal communication
• Prepare examples of successful content creation and marketing campaigns to discuss during the interview
• Follow up with the agency within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.