📌 Core Information
🔹 Job Title: Part-Time Marketing Coordinator
🔹 Company: The Little Gym of Aledo
🔹 Location: Willow Park, Texas
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1-2 days per week remote)
🚀 Job Overview
Key aspects of this role include:
- Managing social media platforms to engage audiences and promote the gym's brand
- Coordinating special events and community engagement activities
- Creating blog content and planning fun in-gym activities
- Working 5-10 hours per week in a flexible, hybrid setup
- Earning $20 per hour with benefits such as company parties, employee discounts, and free uniforms
ASSUMPTION: The primary focus of this role is to drive brand engagement and awareness through creative marketing initiatives. The hybrid work arrangement allows for a balance between in-office collaboration and remote work.
📋 Key Responsibilities
✅ Social Media Management: Create and schedule engaging content for social media platforms, including lifestyle links, funny content, call-to-action posts, and photos of gym activities
✅ Event Coordination: Help coordinate and attend special events, both in the gym and in the community
✅ Community Engagement: Assist with on-location events and booth opportunities to increase brand visibility
✅ In-Gym Activities: Plan and execute additional fun opportunities, such as themed weeks and promotional activities
ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as responsibilities span various marketing channels and activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in marketing, social media management, and blogging
Required Skills:
- Proficient in social media platforms (Facebook, Instagram, Twitter, etc.)
- Strong writing and editing skills for blog content and social media posts
- Excellent organizational and time management skills
- Creativity and a passion for engaging audiences
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with event planning and coordination
- Fluency in Spanish (for community engagement activities)
ASSUMPTION: Candidates should have a solid background in marketing and social media management, with a proven track record of driving audience engagement.
💰 Compensation & Benefits
Salary Range: $20 per hour (based on provided information)
Benefits:
- Company parties
- Competitive salary
- Employee discounts
- Flexible schedule
- Free uniforms
Working Hours: 5-10 hours per week, with a hybrid work arrangement (1-2 days per week remote)
ASSUMPTION: The salary range is based on the provided hourly rate and the estimated number of hours worked per week. Benefits are listed as provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 11-50 employees (according to LinkedIn)
Founded: 1976 (as a franchise, with the first location opening in 1976)
Company Description:
- With nearly 400 locations in over 30 countries, The Little Gym is the world’s premier experiential learning and physical development franchise for children ages four months through 12 years
- Offers a range of programs including parent/child classes, gymnastics, and dance, plus extras like camps, Parents’ Survival Nights, and Awesome Birthday Bashes
- Focuses on nurturing happy, confident kids through progressively structured classes and a positive learning environment
Company Specialties:
- Physical Development
- Experiential Learning
- Non-competitive Programs
- Gymnastics
- Birthday Parties
Company Website: http://www.thelittlegym.com
ASSUMPTION: The Little Gym is a well-established franchise with a strong focus on children's physical development and experiential learning. This role is an opportunity to contribute to the marketing efforts of a growing franchise.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role may report to the gym's owner or a marketing manager, depending on the franchise's organizational structure
Work Arrangement: Hybrid (1-2 days per week remote, with the remaining hours worked on-site)
Growth Opportunities:
- Potential for full-time employment or increased responsibilities as the franchise grows
- Opportunity to gain experience in event planning and community engagement
- Possibility to work with a diverse range of age groups and communities
ASSUMPTION: This role offers growth opportunities within the franchise, as well as the chance to develop skills in event planning and community engagement.
🌍 Location & Work Environment
Office Type: Gym-based office, with a hybrid work arrangement
Office Location(s): Willow Park, Texas
Geographic Context:
- Willow Park is a small city in Texas, with a population of approximately 5,000 people
- The Little Gym of Aledo is located in a shopping center, with nearby amenities and easy access to major highways
- The area offers a mix of urban and rural living, with nearby cities including Fort Worth and Dallas
Work Schedule: Flexible, with a focus on completing tasks rather than maintaining strict hours
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, with a flexible schedule that prioritizes task completion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the gym owner or marketing manager
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and social media experience
- Creativity and writing skills
- Organizational skills and time management
- Cultural fit and enthusiasm for the role
Application Tips:
- Highlight relevant marketing and social media experience in your resume
- Tailor your cover letter to demonstrate your enthusiasm for working with children and your understanding of the franchise's mission
- Prepare examples of your writing and creative skills to showcase during the interview
- Research the franchise and its programs to show your familiarity with the brand
ATS Keywords: Marketing, Social Media, Blogging, Event Planning, Community Engagement, Brand Awareness, Creative Content, Hybrid Work, Part-Time
ASSUMPTION: The application process may vary depending on the specific franchise location and its hiring practices. However, the typical process outlined above is based on common hiring practices for part-time marketing roles.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Blogging platforms (WordPress, Wix, etc.)
- Event planning and coordination tools (Eventbrite, Meetup, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies for this role are primarily social media platforms, blogging platforms, and event planning tools. Project management tools may be used to streamline workflows and track progress.
👔 Cultural Fit Considerations
Company Values:
- Fun
- Integrity
- Excellence
- Inclusion
- Growth
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with children and their families?
- Can you balance multiple responsibilities and prioritize tasks effectively?
- Do you share The Little Gym's commitment to fun, integrity, excellence, inclusion, and growth?
ASSUMPTION: Candidates should assess their fit with The Little Gym's company values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Managing multiple responsibilities and deadlines in a part-time role
- Adapting to a hybrid work arrangement, balancing in-office and remote work
- Maintaining a consistent brand voice across various marketing channels
- Engaging diverse audiences, including parents, children, and community members
ASSUMPTION: These potential challenges are based on the role's requirements and the franchise's marketing goals. Candidates should be prepared to address these challenges proactively and creatively.
📈 Similar Roles Comparison
- This role is similar to a part-time marketing coordinator or social media manager position in other industries, with a focus on creative content and audience engagement
- However, this role is unique in its focus on a children's fitness and experiential learning franchise, requiring a passion for working with children and an understanding of the franchise's mission
- Career progression may include full-time employment, increased responsibilities, or transitioning to a marketing role within another franchise or industry
ASSUMPTION: While this role shares similarities with other part-time marketing positions, its unique focus on a children's fitness franchise sets it apart and offers a distinct career path.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming event or program
- Writing a blog post about the benefits of gymnastics for children's physical development
- Planning and executing a community engagement activity, such as a booth at a local event
ASSUMPTION: These sample projects are based on the role's responsibilities and provide a snapshot of the marketing initiatives candidates may be involved in.
❓ Key Questions to Ask During Interview
- What are the primary marketing goals for the franchise in the next year?
- How does this role fit into the franchise's overall marketing strategy?
- What opportunities are there for growth and professional development within the franchise?
- How does the franchise support work-life balance for its employees?
- What is the franchise's approach to community engagement and partnerships?
ASSUMPTION: These interview questions are designed to help candidates better understand the franchise's marketing goals, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and social media experience, as well as any relevant experience working with children
- Write a cover letter that demonstrates your enthusiasm for the role and your understanding of the franchise's mission
- Prepare examples of your writing and creative skills to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
