📌 Core Information
🔹 Job Title: Part-Time Marketing
🔹 Company: Heart Song Home Care
🔹 Location: Anacortes, WA
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to increase brand awareness
- Creating engaging content for social media platforms and the company website
- Assisting in organizing community outreach events and promotional activities
- Analyzing market trends and adjusting marketing tactics accordingly
- Collaborating with the team to produce marketing materials and newsletters
- Managing and updating the company’s online presence, including SEO efforts
- Tracking and reporting on the effectiveness of marketing campaigns
- Building and maintaining relationships with local businesses and organizations
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and growth through effective marketing strategies.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to increase brand awareness
✅ Create engaging content for social media platforms and the company website
✅ Assist in organizing community outreach events and promotional activities
✅ Analyze market trends and adjust marketing tactics accordingly
✅ Collaborate with the team to produce marketing materials and newsletters
✅ Manage and update the company’s online presence, including SEO efforts
✅ Track and report on the effectiveness of marketing campaigns
✅ Build and maintain relationships with local businesses and organizations
ASSUMPTION: The successful candidate will have a proven track record in marketing, with a strong understanding of digital marketing tools and strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, preferably in the healthcare or home care industry
Required Skills:
- Proven experience in marketing
- Strong communication skills, both written and verbal
- Proficiency in social media management and digital marketing tools
- Creative mindset with the ability to think outside the box
- Detail-oriented with excellent organizational skills
- Ability to work independently and as part of a team
- Familiarity with SEO best practices is a plus
- Passion for helping others and promoting community wellness
Preferred Skills:
- Experience in the healthcare or home care industry
- Fluency in Spanish or another language spoken in the local community
ASSUMPTION: Candidates with experience in the healthcare or home care industry may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $23.00 per hour. This is an entry-level to mid-level salary for a part-time marketing role in the Anacortes area, based on industry standards and cost of living.
Benefits:
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Opportunity for advancement
- Profit sharing
- Training & development
Working Hours: 20 hours per week, with flexible scheduling to accommodate events and campaigns
ASSUMPTION: The salary range is competitive for the Anacortes area and reflects the part-time nature of the role. Benefits are designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Heart Song Home Care operates in the healthcare industry, providing compassionate home care services to individuals in need.
Company Size: With 14 employees, Heart Song Home Care is a small to medium-sized company, offering a supportive work environment that values employee contributions and fosters professional growth.
Founded: In 2013, Heart Song Home Care was established to serve the Anacortes community, focusing on personalized care and support for individuals in need.
Company Description:
- Heart Song Home Care is committed to providing exceptional care to those in need
- The company values dedication, compassion, and professionalism in its staff
- Heart Song Home Care offers a supportive work environment that encourages employee growth and development
Company Specialties:
- Home care services
- Community outreach and engagement
- Promoting community wellness
Company Website: http://www.heartsongcare.com
ASSUMPTION: Heart Song Home Care's focus on community engagement and employee growth makes it an attractive employer for candidates seeking a meaningful and supportive work environment.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Part-Time Marketing role reports directly to the Marketing Manager or a similar position within the company.
Work Arrangement: This is an on-site, part-time role with flexible scheduling to accommodate events and campaigns. The work arrangement allows for a balance between independent work and collaboration with the team.
Growth Opportunities:
- Advancement to a full-time marketing role
- Expansion of responsibilities based on performance and company growth
- Opportunities to gain experience in various aspects of marketing, including event planning, content creation, and SEO
ASSUMPTION: The part-time nature of this role may limit some growth opportunities, but it also offers flexibility and work-life balance for the right candidate.
🌍 Location & Work Environment
Office Type: Heart Song Home Care operates from a single office location in Anacortes, WA.
Office Location(s): 2001 26th St, Anacortes, WA 98221
Geographic Context:
- Anacortes is a small city located on Fidalgo Island in Skagit County, Washington
- The city is known for its scenic beauty, outdoor recreation, and arts community
- Anacortes has a population of approximately 16,000 people and offers a high quality of life
Work Schedule: The work schedule for this role is flexible, with a focus on completing tasks and projects rather than adhering to a strict 9-5 schedule. The successful candidate will be able to manage their time effectively and prioritize tasks as needed.
ASSUMPTION: The flexible work schedule and supportive work environment at Heart Song Home Care make it an attractive employer for candidates seeking a balance between professional growth and personal fulfillment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss qualifications and fit for the role
- Final interview with the company owner or a member of the executive team to assess long-term fit and growth potential
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and ability to think outside the box
- Understanding of digital marketing tools and strategies
- Cultural fit and alignment with company values
- Ability to work independently and as part of a team
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Include examples of successful marketing campaigns or projects you have worked on in the past
- Demonstrate your understanding of the home care industry and the unique challenges it presents
- Showcase your passion for helping others and promoting community wellness
ATS Keywords: Marketing, Social Media Management, Digital Marketing, SEO, Community Outreach, Event Planning, Content Creation, Home Care, Healthcare Industry
ASSUMPTION: Heart Song Home Care's interview process is designed to assess both technical skills and cultural fit, ensuring that the successful candidate is well-positioned to thrive in the company's supportive work environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- SEO tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with a range of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Professionalism
- Dedication
- Community engagement
Work Style:
- Collaborative and supportive team environment
- Focus on work-life balance and flexibility
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a passion for helping others and promoting community wellness?
- Are you comfortable working independently and as part of a team?
- Do you thrive in a supportive work environment that values employee contributions?
ASSUMPTION: Heart Song Home Care's focus on compassion, professionalism, and community engagement makes it an attractive employer for candidates seeking a meaningful and supportive work environment.
⚠️ Potential Challenges
- Balancing the demands of part-time work with other commitments
- Adapting to the unique challenges and demands of the home care industry
- Managing multiple projects and deadlines simultaneously
- Working in a small office environment with limited resources
ASSUMPTION: The part-time nature of this role may present unique challenges, but it also offers flexibility and work-life balance for the right candidate.
📈 Similar Roles Comparison
- Compared to full-time marketing roles, this position offers more flexibility and a better work-life balance
- However, the part-time nature of the role may limit some growth opportunities and career advancement
- In the home care industry, this role is unique in its focus on community engagement and outreach
ASSUMPTION: Candidates should consider the trade-offs between flexibility and growth opportunities when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness
- Organizing and promoting a community event to raise awareness about home care services
- Creating engaging content for the company website and blog to improve SEO and drive traffic
ASSUMPTION: The successful candidate will have experience with a range of marketing projects and campaigns, with a willingness to adapt to the unique demands of the home care industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and expansion plans?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance and flexibility for its employees?
- What is the company's approach to community engagement and outreach, and how does this role contribute to that effort?
- How does the company measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Candidates should use the interview process to assess the company's commitment to growth, development, and work-life balance, as well as its approach to marketing and community engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns or projects you have worked on in the past
- Demonstrate your understanding of the home care industry and the unique challenges it presents
- Showcase your passion for helping others and promoting community wellness
- Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
