Part-Time Marketing Manager

📌 Core Information

🔹 Job Title: Part-Time Marketing Manager

🔹 Company: Cumulus Vision

🔹 Location: United States (Remote)

🔹 Job Type: Part-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading content and outreach efforts to enhance Cumulus Vision's positioning
• Writing compelling content for the company's WordPress website
• Managing outbound marketing sequences using Apollo
• Overseeing targeted LinkedIn ad campaigns
• Collaborating with the founder to refine the company's story and messaging

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent writing skills, and familiarity with the Salesforce ecosystem. Experience with Apollo and WordPress is also crucial for success in this position.

📋 Key Responsibilities

✅ Web & Content Marketing: Write and maintain content on Cumulus Vision's WordPress website, including service pages, blog posts, use cases, and landing pages. Ensure all content is SEO-optimized and speaks to Salesforce users, Admins, RevOps, and IT leaders.

✅ Outbound Marketing via Apollo: Build and manage Apollo sequences targeting Salesforce customers, hiring managers, and agencies. Craft cold email copy that highlights Cumulus Vision's custom Salesforce solutions, offshore resources, and integration expertise.

✅ LinkedIn Advertising: Launch and manage targeted LinkedIn ad campaigns, collaborating on creative, audience targeting, and messaging strategy. Monitor performance and adjust campaigns to drive engagement and leads.

ASSUMPTION: This role requires strong organizational skills, the ability to work independently, and clear communication with the founder and other stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of B2B marketing experience in tech, consulting, or SaaS

Required Skills:

• Proven writing skills with a portfolio of web or email content
• Familiarity with the Salesforce ecosystem
• Hands-on experience with Apollo and WordPress
• Experience running LinkedIn ad campaigns targeting decision-makers
• Able to work independently and communicate clearly in a lean startup environment

Preferred Skills:

• Experience with SEO best practices
• Familiarity with Salesforce CRM
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the writing-intensive nature of the position.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (pro-rated for part-time work, based on industry standards for similar roles and experience levels)

Benefits:

• Flexible work schedule
• Opportunity to work remotely
• Potential for growth and career development in a small, agile company

Working Hours: 10 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar part-time marketing roles. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Cumulus Vision is a Salesforce consulting partner specializing in custom development and offshore delivery. They help companies solve complex Salesforce challenges, integrate with third-party systems, and extend their capabilities using technologies like Python and AI.

Company Size: Cumulus Vision is a small company with 2-10 employees, offering a lean startup environment where applicants can have a significant impact on the business.

Founded: 2012, with a focus on custom development and cost-effective offshore solutions

Company Description:

• Cumulus Vision is a Salesforce consulting partner specializing in custom development and offshore delivery
• The company helps clients solve complex Salesforce challenges, integrate with third-party systems, and extend their capabilities using technologies like Python and AI
• Cumulus Vision offers flexible, high-quality development resources that scale with clients' needs, both onshore and offshore

Company Specialties:

• Salesforce consulting services
• Salesforce implementations
• Salesforce Sales Cloud, Service Cloud, and other products
• Business process automation
• Salesforce support and training
• Apex, Visual Force, and Force.com development
• Data deduplication

Company Website: http://www.cumulusvision.com

ASSUMPTION: As a small company, Cumulus Vision may offer applicants the opportunity to wear multiple hats and gain experience in various aspects of marketing and business development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in B2B marketing, tech, consulting, or SaaS.

Reporting Structure: The Marketing Manager will report directly to the founder and work closely with other team members to execute marketing strategies and campaigns.

Work Arrangement: This is a part-time, remote position with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• As a small company, Cumulus Vision may offer opportunities for growth and career development as the business expands
• Applicants may have the chance to shape the company's marketing strategy and make a significant impact on its success
• Potential for full-time employment or increased responsibilities based on performance and business needs

ASSUMPTION: Given the small size of the company, the Marketing Manager may have the opportunity to work closely with the founder and other team members, fostering a collaborative and supportive work environment.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States offers a large talent pool and diverse markets for marketing efforts
• Remote work allows for flexibility in location and time zone, accommodating a wider range of candidates
• Applicants should be comfortable working independently and managing their own time in a remote setting

Work Schedule: 10 hours per week, with flexibility to adjust based on project needs and workload

ASSUMPTION: As a remote worker, the Marketing Manager should be self-motivated, organized, and able to manage their time effectively to meet project deadlines and expectations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the founder
• Take-home writing assignment or case study
• Final interview with the founder and/or other team members

Key Assessment Areas:

• Writing skills and ability to craft compelling marketing content
• Understanding of the Salesforce ecosystem and Cumulus Vision's services
• Experience with Apollo, WordPress, and LinkedIn ad campaigns
• Ability to work independently and manage time effectively in a remote setting

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, writing skills, and familiarity with the Salesforce ecosystem
• Include examples of your writing work, such as blog posts, case studies, or email campaigns
• Demonstrate your understanding of Cumulus Vision's services and how your skills and experience align with the role's requirements

ATS Keywords: B2B Marketing, Content Writing, Email Marketing, LinkedIn Advertising, SEO, WordPress, Apollo, Salesforce Ecosystem, Outbound Marketing, Creative Collaboration, Performance Monitoring, Lead Generation, Independent Work, Clear Communication, Tech Industry Experience, Consulting Experience, SaaS Experience

ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Apollo (outbound marketing platform)
• WordPress (content management system)
• LinkedIn Ads (advertising platform)
• SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The Marketing Manager should be comfortable learning and using new tools and platforms as needed to execute marketing campaigns and strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Flexibility and adaptability

Work Style:

• Independent and self-motivated
• Results-driven and focused on outcomes
• Adaptable and able to pivot based on feedback and data
• Strong communication skills and ability to work effectively in a remote setting

Self-Assessment Questions:

• Do you thrive in a lean startup environment and enjoy the challenge of wearing multiple hats?
• Are you comfortable working independently and managing your own time in a remote setting?
• Do you have a strong understanding of the Salesforce ecosystem and a passion for marketing its services?

ASSUMPTION: As a small company, Cumulus Vision values candidates who are adaptable, self-motivated, and able to work effectively in a remote setting. Strong communication skills and a customer-centric mindset are also crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple responsibilities and priorities in a small, agile company
• Working independently and staying motivated in a remote setting
• Keeping up with the latest trends and best practices in B2B marketing and the Salesforce ecosystem
• Balancing part-time work with other commitments, such as family, personal projects, or a full-time job

ASSUMPTION: Applicants should be prepared to manage their time effectively, prioritize tasks, and maintain a strong work ethic to succeed in this role.

📈 Similar Roles Comparison

• Compared to full-time marketing roles, this part-time position offers more flexibility and a better work-life balance
• However, applicants should be prepared to manage their time effectively and maintain a strong work ethic to meet project deadlines and expectations
• This role may offer opportunities for growth and career development as the company expands, similar to those in full-time marketing positions

ASSUMPTION: Applicants should carefully consider their personal and professional priorities when deciding whether a part-time marketing role is the right fit for their career goals and lifestyle.

📝 Sample Projects

• Developing a targeted email campaign to generate leads for Cumulus Vision's Salesforce services
• Creating a series of blog posts that showcase the company's expertise in custom development and offshore solutions
• Launching and managing a LinkedIn ad campaign to drive engagement and leads for a specific service or product offering

ASSUMPTION: The Marketing Manager should be prepared to take on a variety of projects and campaigns, tailoring their approach to meet the unique needs and goals of the business.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does Cumulus Vision support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Cumulus Vision approach collaboration and communication in a remote work environment?
• What are the most significant challenges facing the company, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to assess the company culture, growth opportunities, and expectations for the role, ensuring a strong fit with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Cumulus Vision's careers page
• Tailor your resume and cover letter to highlight your B2B marketing experience, writing skills, and familiarity with the Salesforce ecosystem
• Include examples of your writing work, such as blog posts, case studies, or email campaigns
• Prepare for a phone or video screen with the founder, focusing on your understanding of Cumulus Vision's services and your ability to craft compelling marketing content
• Follow up with Cumulus Vision one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.