Part Time Paid Search Specialist

📌 Core Information

🔹 Job Title: Part Time Paid Search Specialist

🔹 Company: Red Antler

🔹 Location: United States (Remote)

🔹 Job Type: Part-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid search campaigns across various Google Ads products
• Collaborating with internal teams to develop advertising strategies
• Ensuring campaign data accuracy and performance analysis
• Working closely with Account Executives and creative teams for full-funnel growth strategies

ASSUMPTION: This role requires a strong understanding of Google Ads platforms and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals

✅ Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment

✅ Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI

✅ Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results

✅ Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices

✅ Set up conversion tracking and ensure campaign data is accurate and actionable

✅ Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity

✅ Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning

✅ Assist with creating regular performance reports and insights to share with internal teams and clients

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple client accounts simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: At least 3 years of hands-on experience managing paid search campaigns across Google Ads platforms

Required Skills:

• Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor
• Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations
• Solid written and verbal communication skills; able to clearly share ideas and performance findings
• Collaborative mindset with the ability to work effectively across teams and clients
• Detail-oriented, organized, and excited to grow in a fast-moving environment

Preferred Skills:

• Google Ads certification

ASSUMPTION: A Google Ads certification, while preferred, is not a strict requirement for this role. However, it is highly recommended to demonstrate a strong understanding of the platform.

💰 Compensation & Benefits

Salary Range: $32/hr with the opportunity to go full time

Benefits:

• Not specified (Assumption: Standard benefits package for a part-time role)

Working Hours: Approximately 20 hours per week

ASSUMPTION: The salary range provided is an hourly rate, and the role has the potential to become full-time based on business needs and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Red Antler operates in the advertising services industry, focusing on brand strategy, creative services, and digital experiences for various clients.

Company Size: Red Antler is a mid-sized company with 51-200 employees, providing a collaborative and fast-paced work environment.

Founded: Red Antler was founded in 2007 and is headquartered in Brooklyn, NY.

Company Description:

• Red Antler helps businesses tell the story of why they matter to put them at the center of every tomorrow.
• The company offers a range of services, including brand system development, research, digital experience design, product design, art direction, and content creation.
• Red Antler works with startups seeking to bring new ideas to life, as well as established companies aiming to retain their category leadership.

Company Specialties:

• Brand System
• Research
• Digital Experience
• Product Design
• Art Direction & Content
• Brand-led Marketing
• Advertising
• Industrial Design

Company Website: http://redantler.com

ASSUMPTION: Red Antler's diverse range of services and client base provide ample opportunities for professional growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is suitable for an intermediate-level professional with 2-5 years of experience in paid search campaign management.

Reporting Structure: The Part-Time Paid Search Specialist will likely report to an Account Executive or a dedicated Paid Media Manager within the Fat Earth team.

Work Arrangement: This role is part-time (approximately 20 hours per week) with the potential to transition to full-time based on business needs and performance.

Growth Opportunities:

• Expanding skills and expertise across various Google Ads platforms
• Potential full-time employment and career progression within the company
• Collaborating with diverse internal teams and clients to gain a well-rounded industry perspective

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of platform expertise and strategic thinking.

🌍 Location & Work Environment

Office Type: Not specified (Assumption: Remote work environment)

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of industries and client opportunities for the Part-Time Paid Search Specialist.
• Working remotely provides flexibility and the ability to work from various locations within the United States.

Work Schedule: Approximately 20 hours per week, with the potential for a flexible schedule based on business needs and performance.

ASSUMPTION: The remote work environment and flexible schedule allow for a better work-life balance and the ability to manage personal commitments more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with hiring manager or team

Key Assessment Areas:

• Google Ads platform expertise
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Attention to detail and organizational skills

Application Tips:

• Highlight relevant experience and achievements in Google Ads campaign management
• Tailor your resume and cover letter to emphasize skills and qualifications that match the job description
• Prepare for technical assessments or case studies by brushing up on Google Ads platform knowledge and recent updates

ATS Keywords: Google Ads, Google Analytics, Google Tag Manager, Google Ads Editor, Paid Search, Campaign Management, Performance Analysis, Keyword Research, Audience Segmentation, A/B Testing

ASSUMPTION: Applicants should focus on demonstrating their expertise in Google Ads platforms and relevant analytical skills to increase their chances of success in the application process.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Google Ads Editor

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Not specified (Assumption: Standard industry values such as collaboration, innovation, and client focus)

Work Style:

• Collaborative and fast-paced
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a collaborative and fast-paced work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong attention to detail and a data-driven mindset?

ASSUMPTION: Applicants should assess their fit with Red Antler's work style and company culture to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, requiring strong organizational skills and time management
• Keeping up with frequent Google Ads platform updates and new features
• Working remotely and maintaining productivity without direct supervision
• Potential fluctuations in workload based on business needs and client demands

ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is part-time and focused on paid search campaign management, whereas similar full-time roles may involve broader digital marketing responsibilities
• Red Antler's diverse client base and range of services provide unique opportunities for professional growth and industry exposure
• Career progression in this role may involve expanding skills and expertise across various Google Ads platforms and moving into a full-time position

ASSUMPTION: Applicants should consider the unique aspects of this part-time role and how it aligns with their career goals and personal circumstances.

📝 Sample Projects

• Managing and optimizing paid search campaigns for a diverse range of clients across various industries
• Collaborating with internal teams to develop and execute advertising strategies that drive measurable performance
• Participating in A/B testing and analyzing campaign performance data to identify areas of opportunity and optimization

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide examples of their success in managing paid search campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this part-time role fit into the overall career growth opportunities within the company?
• What are the most challenging aspects of working with the diverse client base at Red Antler?
• How does the company support the professional development of its employees, particularly in the area of Google Ads platform expertise?
• What is the typical work arrangement for this role, and how flexible is the schedule?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your experience and skills in Google Ads campaign management
• Prepare for technical assessments or case studies by brushing up on your Google Ads platform knowledge and recent updates
• Follow up with the hiring manager or team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.