Part-Time Social Media Strategist (Dubai-Based Preferred)

📌 Core Information

🔹 Job Title: Part-Time Social Media Strategist (Dubai-Based Preferred)

🔹 Company: Marc Kirsten GmbH

🔹 Location: Dubai, United Arab Emirates (Remote, with occasional in-person meetings preferred)

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Dubai-based preferred for occasional in-person meetings)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for a fast-growing premium beauty brand
• Collaborating with internal teams to align messaging and creative direction
• Providing market insights and competitor analysis for the Dubai and US beauty/lifestyle markets
• Occasional in-person meetings preferred for candidates based in Dubai

ASSUMPTION: This role requires a strategic mindset and proven results in social media strategy, not day-to-day content creation.

📋 Key Responsibilities

✅ Audit existing brand presence across social and paid media

✅ Propose updated content direction, including voice, hooks, content pillars, and platform trends

✅ Identify strategic gaps in storytelling or engagement and provide actionable solutions

✅ Collaborate with internal content and ad teams to align messaging

✅ Share competitor and market insights (Dubai & US focused)

✅ Contribute to campaign direction and creative briefing (not day-to-day content creation)

ASSUMPTION: This role is focused on strategy and high-level planning, rather than tactical execution.

🎯 Required Qualifications

Experience: 3+ years in social media strategy (not posting)

Required Skills:

• Deep knowledge of the Dubai and US beauty/lifestyle markets
• Past work with DTC brands in beauty, wellness, or fashion
• Strong understanding of hooks, tone of voice, platform trends, and positioning
• Ability to submit real past work: brand guides, campaign plans, creative decks, etc.

Preferred Skills:

• Bonus: Available in Dubai for occasional strategy sessions (not mandatory)

ASSUMPTION: Candidates should have a proven track record in social media strategy and a strong portfolio showcasing their past work.

💰 Compensation & Benefits

Salary Range: $1,500 - $2,000 per month based on experience and portfolio

Benefits:

• Flexible, part-time contract
• Fully remote (Dubai-based preferred for optional in-person sessions)
• Chance to work with a fast-scaling DTC brand
• No routine posting; this role is about strategy, not scheduling

Working Hours: 20 hours per week

ASSUMPTION: The salary range is based on the candidate's experience level and the quality of their portfolio.

📌 Applicant Insights

🔍 Company Context

Industry: Beauty & Personal Care

Company Size: Small to Medium (11-50 employees)

Founded: 2015

Company Description:

• A fast-growing premium beauty brand with global ambitions, focused on building deeper audience connection and long-term visibility
• Operates on a direct-to-consumer (DTC) model
• Seeking to expand its presence in the Dubai and US beauty/lifestyle markets

Company Specialties:

• Beauty and wellness products
• Direct-to-consumer sales and marketing
• Premium branding and positioning

Company Website: http://marckirsten-group.com/index.html

ASSUMPTION: Marc Kirsten GmbH is a growing DTC beauty brand with a focus on premium products and strategic branding.

📊 Role Analysis

Career Level: Mid-level strategist

Reporting Structure: This role reports directly to the marketing director

Work Arrangement: Part-time, remote with occasional in-person meetings preferred for Dubai-based candidates

Growth Opportunities:

• Potential for long-term impact on the brand's growth and success
• Chance to work with a fast-scaling DTC brand and gain experience in the beauty/lifestyle market

ASSUMPTION: This role offers strategic challenges and growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Fully remote, with occasional in-person meetings preferred for Dubai-based candidates

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global hub for the beauty and wellness industry
• The United Arab Emirates has a thriving e-commerce market, with a focus on direct-to-consumer sales
• Dubai's time zone (GST) may require some flexibility in working hours for candidates based in other regions

Work Schedule: 20 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application and portfolio review
• Phone or video screen with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Portfolio and past work samples
• Strategic thinking and problem-solving skills
• Market knowledge and understanding of the beauty/lifestyle industry
• Cultural fit and alignment with the company's values

Application Tips:

• Include a portfolio or folder with past strategic brand work
• Highlight one campaign you led, including results or visuals
• Provide a sample of platform strategy (Instagram, TikTok, etc.)
• Share creative direction samples, such as brand voice, moodboard, etc.
• Include one example of how your strategy helped a brand go from flat to standout

ATS Keywords: Social Media Strategy, Brand Positioning, Trend Spotting, Audience Engagement, Content Direction, Storytelling, Market Insights, Campaign Direction, Creative Briefing, DTC Brands, Beauty Market Knowledge, Platform Trends, Tone of Voice, Creative Direction, Brand Voice, Moodboard

ASSUMPTION: The application process may vary, and candidates should be prepared to provide examples of their past work and strategic thinking.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, etc.)
• Marketing analytics tools (Google Analytics, social media analytics, etc.)
• Project management tools (Asana, Trello, etc.)
• Design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Candidates should be comfortable using social media platforms and relevant marketing tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer-centric approach
• Collaboration and teamwork

Work Style:

• Strategic and forward-thinking
• Results-driven and proactive
• Adaptable and comfortable working remotely

Self-Assessment Questions:

• How do you align with the company's values of innovation, customer-centricity, and collaboration?
• How do you approach strategic planning and problem-solving in a remote work environment?
• How do you ensure your creative direction and brand voice resonate with the target audience?

ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Keeping up with the fast-paced nature of the beauty and wellness industry
• Occasional time zone differences when collaborating with team members or clients
• Adapting to the unique cultural landscape of the Dubai and US beauty/lifestyle markets

ASSUMPTION: Candidates should be prepared to overcome these challenges and thrive in a dynamic, remote work environment.

📈 Similar Roles Comparison

• This role is focused on strategy and high-level planning, rather than tactical execution, unlike some other social media roles
• While the role is part-time, it offers the opportunity to work with a fast-scaling DTC brand and make a significant impact on its growth
• Candidates should be prepared to provide examples of their past work and strategic thinking, unlike some other roles that may focus more on tactical skills

ASSUMPTION: Candidates should research similar roles and understand the unique aspects of this position.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new beauty product launch
• Analyzing market trends and competitor activity to inform brand positioning and messaging
• Creating a creative brief for a marketing campaign, including brand voice, visuals, and platform-specific content

ASSUMPTION: Candidates should be prepared to discuss their past work and how it aligns with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees?
• What are the most challenging aspects of working in the Dubai and US beauty/lifestyle markets?
• How does the company approach remote work and collaboration?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio or folder with past strategic brand work
• Highlight one campaign you led, including results or visuals
• Provide a sample of platform strategy (Instagram, TikTok, etc.)
• Share creative direction samples, such as brand voice, moodboard, etc.
• Include one example of how your strategy helped a brand go from flat to standout
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.