📌 Core Information
🔹 Job Title: Part Time - Social Media Video Producer
🔹 Company: George Brown College
🔹 Location: 230 Richmond Street East, Toronto, ON, CA
🔹 Job Type: Part Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing, producing, and editing video content for social media platforms
- Engaging audiences and driving brand awareness through creative vision and technical expertise
- Collaborating with the Manager, Student Communications, Engagement & Social Media
- Working in a hybrid environment with a focus on student success and access to education
ASSUMPTION: This role requires a high level of creativity, technical skill, and collaboration to produce engaging video content that aligns with the college's brand and values.
📋 Key Responsibilities
✅ Develop initial outlines, storyboards, interview questions, and scripts
✅ Obtain necessary approvals and draft project costing/funding proposals
✅ Prepare schedules and production timelines
✅ Arrange equipment, prepare data cards, batteries, etc.
✅ Organize transportation of equipment and/or crew to campus locations if required
✅ Direct talent and crew, prepare all production elements including lighting, and ensure the safety of all talent and crew
✅ Analyze audio and video footage to determine best takes of primary assets and b-roll
✅ Perform final selection of elements/digital assets with storyboards, outlines, scripts, and staff as guidelines
✅ Determine/select music and obtain all necessary rights for usage
✅ Assemble picture, soundtrack, graphics, and narration. Edit these materials using a variety of editing software and equipment to prepare rough cuts
✅ Continuously analyze social media metrics to evaluate the effectiveness of video content and refine strategies
✅ Other related duties as assigned
ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work under tight deadlines.
🎯 Required Qualifications
Education: Three-year diploma/degree from a recognized post-secondary institution
Experience: Minimum of five (5) years of experience as a social media video content producer
Required Skills:
- Proficiency with hands-on video recording and directing crew in the use of digital camera, lighting, sound, and teleprompter equipment
- Demonstrated experience with common storytelling and filmmaking techniques including interviewing subjects
- Technical expertise in editing software; Frames.io, FinalCut Pro, Logic, Adobe Creative Suite including Photoshop, Illustrator, After Effects, Audition and Premiere Pro
- Extensive knowledge of video codecs, compositing, transcoding, and video formatting across channels (i.e., web, mobile, social media, broadcast)
- Experience in scheduling and production management
Preferred Skills:
- Proficiency in additional languages
- Experience working in higher education
ASSUMPTION: Candidates with additional relevant skills and experience may be given priority.
💰 Compensation & Benefits
Salary Range: $32.19 per hour
Benefits:
- Hybrid Work Opportunities
- Competitive Pension Plan
- Generous Holiday and Vacation Time
- Tuition Assistance Program
- Discounted Rates for Employees Taking Continuing Education Courses
Working Hours: 24 hours per week, Monday to Friday (varied)
ASSUMPTION: The salary range provided is based on the job posting and is subject to change. Benefits are subject to the college's policies and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 5,001-10,000 employees
Founded: 1967
Company Description:
- George Brown College is a public college located in Toronto, Ontario, Canada
- It offers a variety of programs and services to support student success and access to education
- The college is committed to promoting access to education, designing for inclusion, and faculty and student success
Company Specialties:
- Pathways and entry points to post-secondary education
- Education and teaching and learning expertise
- Access education and universal design for learning
- Mental health and wellness services
- Preparatory programs and liberal arts and science
Company Website: https://www.georgebrown.ca/
ASSUMPTION: George Brown College is a large, well-established institution with a strong commitment to access, inclusion, and student success.
📊 Role Analysis
Career Level: Experienced
Reporting Structure: Reports directly to the Manager, Student Communications, Engagement & Social Media
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow within the Marketing & Communications division
- Opportunities to work on a variety of projects and gain experience in different aspects of video production
- Potential to mentor and train junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.
🌍 Location & Work Environment
Office Type: On-site and hybrid work environment
Office Location(s): 230 Richmond Street East, Toronto, ON, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous parks and green spaces
- George Brown College is located in the heart of downtown Toronto, close to public transportation and various amenities
Work Schedule: Monday to Friday (varied), with the possibility of occasional weekend or evening work for events or productions
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Practical skills assessment (e.g., video editing test)
- Final decision and offer
Key Assessment Areas:
- Technical proficiency in video production and editing software
- Creativity and storytelling abilities
- Collaboration and communication skills
- Problem-solving and time management skills
- Alignment with the college's mission, vision, and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio or reel showcasing your video production work
- Prepare for interview questions related to your technical skills, creative process, and problem-solving abilities
- Research the college and its mission, vision, and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Video Production, Editing, Social Media, Storytelling, Collaboration, Communication, Problem-Solving, Time Management, Higher Education, Access Education, Inclusion, Student Success
ASSUMPTION: The interview process may vary depending on the hiring manager's preferences and the college's current needs.
🛠️ Tools & Technologies
- Frames.io
- FinalCut Pro
- Logic
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Audition, Premiere Pro)
- Video codecs, compositing, transcoding, and video formatting software
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
ASSUMPTION: The specific tools and technologies required may vary depending on the project and the college's needs.
👔 Cultural Fit Considerations
Company Values:
- Access: George Brown College is committed to promoting access to education and supporting students from diverse backgrounds
- Inclusion: The college strives to create an inclusive environment where all students, faculty, and staff feel valued and respected
- Excellence: George Brown College is dedicated to delivering high-quality programs and services that meet the needs of its students and the community
Work Style:
- Collaborative: The college values teamwork and encourages employees to work together to achieve common goals
- Creative: George Brown College encourages innovation and creativity in all aspects of its operations
- Student-centered: The college prioritizes the needs and success of its students above all else
Self-Assessment Questions:
- Do you have a demonstrated commitment to promoting access and inclusion in education?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have a creative approach to problem-solving and storytelling?
- Are you committed to delivering high-quality work that meets the needs of students and the community?
ASSUMPTION: Candidates who align with the college's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- The role may require working under tight deadlines and managing multiple projects simultaneously
- Candidates may need to adapt to changes in priorities or workflows as the college's needs evolve
- The role may require occasional weekend or evening work for events or productions
- The college is a large, complex organization with numerous departments and stakeholders, which may present challenges in coordinating and aligning work
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and communicate clearly with stakeholders to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Social Media Video Producer or Content Creator in other industries, but with a focus on higher education and student success
- Unlike other roles, this position requires a high level of creativity and technical skill to produce engaging video content that aligns with the college's brand and values
- Career paths in higher education may differ from those in other industries, with opportunities for growth and development within the college's various departments
ASSUMPTION: This role offers unique opportunities for professional growth and development within a dynamic and collaborative team in the higher education sector.
📝 Sample Projects
- Creating a series of videos to promote the college's preparatory and liberal studies programs
- Producing a documentary-style video to showcase the college's commitment to access and inclusion in education
- Developing a set of social media videos to raise awareness about the college's mental health and wellness services
ASSUMPTION: The specific projects assigned may vary depending on the college's current needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and communications strategy for the college?
- What are the key performance indicators (KPIs) for success in this role?
- How does the college support the professional development and growth of its employees?
- What are the biggest challenges facing the college's marketing and communications department, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the college's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio or reel showcasing your video production work
- Prepare for interview questions related to your technical skills, creative process, and problem-solving abilities
- Research the college and its mission, vision, and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
