Partner and country Marketing Manager, Saudi and Middle East

📌 Core Information

🔹 Job Title: Partner and Country Marketing Manager, Saudi and Middle East

🔹 Company: Hewlett Packard Enterprise

🔹 Location: Riyadh, Riyadh, Saudi Arabia

🔹 Job Type: Full-Time, Hybrid (2 days per week in-office)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Expert (7+ years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and managing partner relationships to drive new business and grow existing business
• Planning and executing country marketing plans for commercial and public sector customers
• Leading and developing breakthrough partner strategy and marketing plans
• Managing significant budgets with high ROI expectations
• Working with large partners and managing product/service/solution lifecycle

ASSUMPTION: This role requires a strong understanding of marketing principles, partner management, and event marketing techniques. It also involves working with large partners and managing product/service/solution lifecycle.

📋 Key Responsibilities

✅ Develop value proposition, integrated solution offering, and market positioning for partners and launch solutions in the market

✅ Lead and develop breakthrough partner strategy and marketing plans

✅ Create strategic marketing plans for country-specific targets

✅ Develop messaging and content framework for partner programs and campaigns

✅ Own and manage significant budgets with high ROI expectations/KPIs

✅ Identify and recruit new partners

✅ Identify/develop innovative/breakthrough program metrics/benchmarks

✅ Develop regionally go-to-market strategy and guide marketing effort to ensure market penetration

✅ Establish and maintain execution-level relationships to promote company and partner total solution capabilities

ASSUMPTION: This role involves complex problem-solving, leading virtual teams, and interfacing with various management levels and functional disciplines.

🎯 Required Qualifications

Education: BA or BS in Marketing or related field; MBA preferred

Experience: 7+ years of marketing experience, particularly in partner, sales, and industry channels

Required Skills:

• Expert knowledge of marketing principles, practices, tactics, and tools
• Thorough knowledge of working with large partners and managing product/service/solution lifecycle
• In-depth knowledge of industry and customer segments and demand generation program
• Excellent written/oral communications and analytical skills
• Excellent interpersonal skills; ability to build and manage virtual teams
• Excellent negotiating skills
• Ability to interface effectively with all levels of management and functional disciplines
• Excellent influencing and consensus-building skills

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the Middle East region

ASSUMPTION: Given the role's focus on the Saudi and Middle East region, proficiency in Arabic and local market knowledge would be beneficial but not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Expert role in the Middle East, the estimated salary range is SAR 35,000 - 50,000 per month (USD 9,333 - 13,333).

Benefits:

• Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
• Personal & Professional Development: Specific programs catered to helping employees reach career goals
• Unconditional Inclusion: Flexible work arrangements, unconditional inclusion, and a force for good culture

Working Hours: Full-time, 40 hours per week, with 2 days per week in the office

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 10,001+ employees

Founded: 1939 (as Hewlett-Packard Company)

Company Description:

• Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company advancing the way people live and work
• HPE helps companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud
• HPE's culture thrives on finding new and better ways to accelerate what's next, valuing varied backgrounds, and being a force for good

Company Specialties:

• Big Data Analytics
• NoSQL
• Streaming data
• Enterprise Software
• Machine Learning
• Analytics
• Data Fabric
• Edge Computing
• Container Platform

Company Website: http://hpe.com/ezmeral

ASSUMPTION: HPE is a large, established company with a global presence and a strong focus on innovation and technology.

📊 Role Analysis

Career Level: Expert (7+ years of experience)

Reporting Structure: This role reports directly to the Marketing Director for the Middle East region

Work Arrangement: Hybrid, with 2 days per week in the office

Growth Opportunities:

• Potential to expand responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to learning and development resources to support career growth

ASSUMPTION: This role offers opportunities for career growth and development within HPE's large and diverse organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city is known for its modern architecture, cultural attractions, and vibrant business scene
• Riyadh is a hub for technology and innovation, with a growing startup ecosystem and government initiatives to support digital transformation

Work Schedule: Full-time, 40 hours per week, with 2 days per week in the office

ASSUMPTION: Riyadh offers a dynamic work environment with a mix of traditional and modern culture, and ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Partner management and relationship-building skills
• Ability to work effectively in a hybrid team environment
• Cultural fit and alignment with HPE's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research HPE's marketing strategies and be ready to discuss how your experience aligns with their approach
• Prepare questions to ask the interviewer about the role, team, and company culture

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ASSUMPTION: HPE's application process is thorough and competitive, with a strong focus on assessing marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on marketing automation, CRM, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity and respect
• Focus on the customer
• Innovate and learn every day
• Execute with consistency and excellence
• Work together collaboratively
• Take ownership and drive results

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical
• Strategic and forward-thinking
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with HPE's core values, particularly 'Act with integrity and respect' and 'Focus on the customer'?
• How comfortable are you working in a hybrid team environment, collaborating with both on-site and remote colleagues?
• How do you approach continuous learning and innovation in your marketing strategies?

ASSUMPTION: HPE values candidates who embody their core values, are comfortable working in a hybrid environment, and demonstrate a strong commitment to continuous learning and innovation.

⚠️ Potential Challenges

• Managing multiple partners and marketing campaigns simultaneously
• Working with large partners and managing their expectations
• Adapting to a hybrid work environment and managing remote team members
• Keeping up with the latest marketing trends and technologies
• Balancing strategic planning and day-to-day execution

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on both partner management and country marketing, requiring a broad skill set and strategic thinking
• Compared to other marketing roles, this position offers a higher level of responsibility and autonomy, with the opportunity to drive significant business growth
• Career progression may lead to roles such as Marketing Director or Head of Marketing for a specific region or product line

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the Saudi and Middle East region
• Managing a partner marketing campaign that generated SAR 5 million (USD 1.33 million) in revenue within the first six months
• Creating and implementing a marketing plan that increased customer engagement by 30% within the first quarter

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, showcasing the candidate's ability to drive results and manage marketing campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Middle East region?
• What are the key priorities for the first 90 days in this role?
• How does HPE support the professional development and growth of its marketing employees?
• What are the most challenging aspects of working with large partners, and how can I best prepare for them?
• How does HPE measure the success of its marketing campaigns, and what are the key KPIs for this role?

ASSUMPTION: These questions help assess the role's strategic fit, expectations, growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://hpe.wd5.myworkdayjobs.com/Jobsathpe/job/Riyadh-Riyadh-Saudi-Arabia/Partner-and-country-Marketing-Manager--Saudi-and-Middle-East_1189041-2
• Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on partner management, event marketing, and strategic planning
• Prepare examples of successful marketing campaigns or projects you've led, with a focus on driving business growth and managing partner relationships
• Research HPE's marketing strategies and be ready to discuss how your experience aligns with their approach
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.