Partner Marketing Executive

📌 Core Information

🔹 Job Title: Partner Marketing Executive

🔹 Company: CDW

🔹 Location: London, City of, United Kingdom & Manchester, United Kingdom

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and supporting a range of channel partners and emerging brands
• Building strong relationships with partners and internal teams
• Creating and executing marketing plans and campaigns
• Optimizing ongoing marketing initiatives for CDW’s emerging brands
• Measuring and reporting on campaign performance

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on relationship building and cross-functional collaboration.

📋 Key Responsibilities

✅ Partner Relationship Management: Build and maintain strong relationships with CDW’s partners, understanding their objectives and aligning them with CDW’s goals.

✅ Marketing Plan Development: Collaborate with partners to create marketing plans that drive brand visibility, lead generation, and mutual business growth.

✅ Campaign Execution: Plan, coordinate, and implement marketing activities, ensuring campaigns are delivered on time and within budget.

✅ Always-On Marketing: Manage and optimize ongoing marketing initiatives for CDW’s emerging brands, ensuring consistent and effective communication across channels.

✅ Performance Tracking: Measure and report on the success of partner marketing campaigns using tools like CRM systems, analytics platforms, and feedback from stakeholders.

✅ Cross-Functional Collaboration: Work closely with internal teams, including sales, creative design, and digital marketing, to deliver cohesive campaigns that meet partner expectations.

✅ Market Insights: Stay informed about industry trends, emerging technologies, and competitive activity to identify opportunities for growth and differentiation.

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving business growth through effective marketing campaigns.

🎯 Required Qualifications

Education: Degree or relevant experience in marketing, business, or a related field.

Experience: 0-2 years of relevant experience in marketing or a related field.

Required Skills:

• Strong interpersonal and communication skills
• Excellent organizational and project management skills
• Self-motivated and proactive, with a passion for working in a dynamic and fast-paced environment
• Familiarity with digital marketing platforms and tools (e.g., Google Analytics, HubSpot, or similar)
• An interest in the IT industry and a desire to grow expertise in channel marketing

Preferred Skills:

• Experience in channel marketing or a related field
• Fluency in additional languages

ASSUMPTION: While experience in channel marketing is preferred, CDW is open to candidates with transferable skills from other marketing roles who are eager to learn and grow in this area.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (AI-estimated, based on industry standards for entry-level marketing roles in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: CDW operates in the IT services and IT consulting industry, focusing on providing technology solutions to business, government, education, and healthcare customers in the United States, the United Kingdom, and Canada.

Company Size: CDW is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: CDW was founded in 1984 and has since grown into a Fortune 500 company and member of the S&P 500 Index.

Company Description:

• CDW helps its customers navigate an increasingly complex IT market and maximize return on their technology investments
• The company offers a full-stack, full-lifestyle approach with custom solutions, services, and relationships to bring customers’ visions to life
• CDW’s experts bring deep industry expertise and decades of experience to deliver the full promise of what technology can do

Company Specialties:

• Security and cybersecurity
• Health tech, retail tech, small business tech, gov tech, and education tech
• AI, cloud solutions, digital transformation, workplace modernization, network infrastructure, DevOps, IT solutions and services, cloud governance, data management, IT asset management, IoT, and digital workspace

Company Website: www.cdw.com

ASSUMPTION: CDW’s extensive experience and expertise in the IT industry make it an attractive employer for candidates seeking to grow their careers in technology.

📊 Role Analysis

Career Level: This role is suitable for entry-level or junior marketing professionals looking to gain experience in channel marketing and build their careers in the IT industry.

Reporting Structure: The Partner Marketing Executive will report directly to the Marketing Manager and work closely with internal teams, including sales, creative design, and digital marketing.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work or flexible hours based on project needs and team agreement.

Growth Opportunities:

• Progression to senior marketing roles within CDW’s marketing department or other departments
• Expanding expertise in channel marketing and related fields
• Potential opportunities to work on international projects or relocate to other CDW offices

ASSUMPTION: CDW’s large size and diverse range of services provide numerous opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: CDW’s offices are modern, collaborative workspaces designed to facilitate teamwork and innovation.

Office Location(s): London, City of, United Kingdom & Manchester, United Kingdom

Geographic Context:

• London, City of: A major global city with a vibrant tech industry, offering ample networking opportunities and cultural experiences
• Manchester: A thriving city with a strong digital and tech sector, providing a dynamic work environment and a lower cost of living compared to London

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for project needs)

ASSUMPTION: CDW’s office locations in London and Manchester offer candidates the opportunity to work in dynamic, tech-focused environments with access to diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Candidates’ understanding of marketing principles and channel marketing strategies
• Communication and interpersonal skills, particularly in building relationships with partners and internal teams
• Project management and organizational skills, with a focus on delivering campaigns on time and within budget
• Cultural fit with CDW’s values and work environment

Application Tips:

• Highlight relevant experience and transferable skills from previous roles or projects
• Tailor your resume and cover letter to emphasize your fit for this specific role and CDW’s company culture
• Prepare examples of marketing campaigns you’ve worked on, focusing on your role in their success

ATS Keywords: Partner Relationship Management, Marketing Plan Development, Campaign Execution, Always-On Marketing, Performance Tracking, Cross-Functional Collaboration, Market Insights, Interpersonal Skills, Communication Skills, Organizational Skills, Project Management, Self-Motivated, Digital Marketing, IT Industry Knowledge

ASSUMPTION: CDW’s interview process focuses on assessing candidates’ skills, cultural fit, and potential for growth in the role and the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Analytics platforms (e.g., Google Analytics)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving business growth through effective marketing campaigns

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you passionate about building relationships and driving business growth through effective marketing campaigns?
• Do you have strong organizational and project management skills, with a keen eye for detail?

ASSUMPTION: CDW values candidates who are self-motivated, proactive, and eager to learn and grow in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple partners and projects simultaneously, requiring strong organizational and time management skills
• Working in a fast-paced, dynamic environment that may require flexibility and adaptability
• Navigating a large organization with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Potential travel requirements for on-site partner meetings or industry events

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, effective communication, and a proactive approach to project management.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on channel marketing and partner relationship management
• CDW’s large size and diverse range of services provide numerous opportunities for professional growth and development within the organization
• This role is suitable for candidates seeking to gain experience in channel marketing and build their careers in the IT industry

ASSUMPTION: This role offers unique opportunities for growth and development within the IT industry, with a focus on channel marketing and partner relationship management.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service for one of CDW’s partners
• Creating and implementing a marketing plan to drive brand awareness and lead generation for an emerging brand within CDW’s portfolio
• Managing and optimizing ongoing marketing initiatives for CDW’s emerging brands, ensuring consistent and effective communication across channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Partner Marketing Executive in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for CDW and its partners?
• What opportunities are there for professional development and growth within CDW?
• How does CDW support work-life balance for its employees?
• What is the typical career path for someone in this role, and what opportunities are there for progression within CDW?

ASSUMPTION: These questions demonstrate candidates’ interest in the role, CDW’s company culture, and their long-term career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and transferable skills, emphasizing your fit for this specific role and CDW’s company culture
• Prepare examples of marketing campaigns you’ve worked on, focusing on your role in their success and the skills you developed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.