📌 Core Information
🔹 Job Title: Partner Marketing Lead - Scalable Programs
🔹 Company: Anthropic
🔹 Location: San Francisco, CA | New York City, NY | Seattle, WA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Research Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing scalable partner marketing strategies for ISVs and SIs
- Creating repeatable co-marketing programs to drive adoption and revenue growth
- Managing partner funding programs and ensuring ROI tracking
- Building self-service marketing resources and playbooks for partner success
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple initiatives simultaneously.
📋 Key Responsibilities
✅ Develop and implement a comprehensive, scalable partner marketing strategy and co-marketing initiatives for ISVs and SIs
✅ Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claude-powered solutions
✅ Design and execute co-marketing campaigns that drive awareness, adoption, and revenue growth
✅ Establish a partner marketing program that can scale across an ecosystem of partners
✅ Create tiered marketing programs based on partner type, size, and engagement level
✅ Develop joint value messaging frameworks for partners
✅ Manage partner funding programs (MDF/Co-op) and ensure ROI tracking
✅ Create scalable marketing assets including solution briefs, case studies, and sales tools
✅ Develop and deliver partner-specific content that demonstrates the value of Claude integration
✅ Build training materials for partner’s go-to-market teams (sales & marketing)
✅ Manage a partner portal with self-service marketing resources
ASSUMPTION: This role involves close collaboration with sales, product, and technical teams to ensure alignment and effectiveness of marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in B2B technology marketing, with emphasis on partner/channel marketing
Required Skills:
- Proven track record developing successful co-marketing programs with Cloud Partners, ISVs, and SIs
- Strong understanding of AI/ML solutions and ability to communicate complex technical concepts
- Experience creating sales enablement materials and training programs
- Excellent project management skills
- Outstanding written and verbal communication skills
- Strategic thinking skills and a data-driven approach to measuring marketing effectiveness
Preferred Skills:
- Direct experience with partner marketing in the AI/ML technology space
- Demonstrated proven success in scaling partner programs from inception to enterprise level
- Experience building and managing partner portals and self-service resources
- An ability to work cross-functionally with sales, product, and technical teams
- Experience working with marketing automation platforms and partner management systems
ASSUMPTION: This role requires a strong understanding of the AI/ML technology space and the ability to work effectively with partners to drive adoption and revenue growth.
💰 Compensation & Benefits
Salary Range: $240,000 - $300,000 USD (Based on experience and location)
Benefits:
- Competitive compensation
- Generous vacation and parental leave
- Flexible working hours
- Equity donation matching
Working Hours: Full-time, with an expectation to be in the office at least 25% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Anthropic is a research services company focused on building reliable, interpretable, and steerable AI systems. Their first product is Claude, an AI assistant for tasks at any scale.
Company Size: 501-1,000 employees
Founded: Anthropic was founded in 2023
Company Description:
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems
- The company works on various research areas, including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability
- Anthropic values impact, collaboration, and communication skills in its research efforts
Company Specialties:
- AI safety and research
- Building reliable, interpretable, and steerable AI systems
- Developing AI assistants for various tasks
Company Website: https://www.anthropic.com/
ASSUMPTION: Anthropic is a growing company with a strong focus on AI research and development, making it an attractive opportunity for candidates interested in the AI/ML technology space.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to drive impactful marketing initiatives with industry-leading partners
Reporting Structure: This role reports directly to the Head of Partner Marketing
Work Arrangement: This role follows a hybrid work arrangement, with an expectation to be in the office at least 25% of the time
Growth Opportunities:
- Potential to grow within the partner marketing team as the company expands its partner ecosystem
- Opportunity to work on cutting-edge AI technology and drive impactful marketing initiatives
- Possibility to collaborate with various teams, including sales, product, and technical teams, to gain a well-rounded understanding of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Anthropic continues to expand its partner ecosystem and invest in its AI research and development efforts.
🌍 Location & Work Environment
Office Type: Anthropic's offices are designed to be collaborative and comfortable, with plenty of space for team members to work together or focus on individual tasks
Office Location(s): San Francisco, CA | New York City, NY | Seattle, WA
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
- New York City, NY: A global hub for finance, media, and technology, offering a fast-paced and dynamic work environment
- Seattle, WA: Home to several major tech companies, with a focus on outdoor activities and a laid-back culture
Work Schedule: Full-time, with flexible working hours and an expectation to be in the office at least 25% of the time
ASSUMPTION: Anthropic's offices provide a collaborative and comfortable work environment, with opportunities to work in multiple locations depending on the candidate's preference.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the partner marketing team
- Final interview with the Head of Partner Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of AI/ML technology and partner marketing strategies
- Ability to work cross-functionally and manage multiple initiatives simultaneously
Application Tips:
- Highlight your experience with co-marketing programs and AI/ML technology in your resume and cover letter
- Prepare examples of successful co-marketing campaigns you've led in the past
- Demonstrate your understanding of Anthropic's mission and research areas in your application materials
ATS Keywords: Partner Marketing, Co-Marketing Programs, AI/ML Solutions, Sales Enablement, Project Management, Strategic Thinking, Data-Driven Approach
ASSUMPTION: Anthropic's interview process is designed to assess the candidate's strategic thinking, communication, and technical skills, as well as their cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Partner management systems (e.g., Allbound, Impartner)
- Project management tools (e.g., Asana, Trello)
- AI/ML technology-specific tools (e.g., Claude, Anthropic's proprietary AI assistant)
ASSUMPTION: This role requires experience with marketing automation platforms, partner management systems, and project management tools to effectively manage partner marketing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Impact: Anthropic values impact over work on smaller puzzles, focusing on advancing its long-term goals of steerable, trustworthy AI
- Collaboration: Anthropic encourages collaboration and frequent research discussions to ensure pursuit of the highest-impact work
- Communication: Anthropic values strong communication skills, as AI research is an empirical science with much in common with physics and biology
Work Style:
- Anthropic works as a single cohesive team on just a few large-scale research efforts
- The company values a collaborative and inclusive work environment
- Anthropic encourages work-life balance and offers flexible working hours
Self-Assessment Questions:
- Do you have experience driving impactful marketing initiatives with industry-leading partners?
- Are you comfortable working in a collaborative and inclusive work environment?
- Do you have strong communication skills and the ability to work cross-functionally with various teams?
ASSUMPTION: Anthropic's company culture emphasizes impact, collaboration, and communication, making it an attractive opportunity for candidates who value these qualities in their work environment.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously may require strong project management skills
- Working with partners may involve navigating complex relationships and ensuring alignment with Anthropic's goals and values
- Keeping up with the latest AI/ML technology trends and developments may require continuous learning and adaptation
- Balancing work-life responsibilities in a hybrid work environment may present challenges for some candidates
ASSUMPTION: This role presents several challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- This role focuses on driving scalable co-marketing initiatives with ISVs and SIs, whereas other partner marketing roles may focus on different partner types or marketing channels
- Anthropic's focus on AI safety and research sets it apart from other companies in the AI/ML technology space
- This role offers significant growth opportunities as Anthropic continues to expand its partner ecosystem and invest in its AI research and development efforts
ASSUMPTION: This role offers unique opportunities and challenges compared to other partner marketing roles, with a focus on driving impactful marketing initiatives with industry-leading partners in the AI/ML technology space.
📝 Sample Projects
- Developing a co-marketing campaign with a major cloud partner to drive adoption of Claude-powered solutions
- Creating a tiered marketing program for ISVs based on their size and engagement level
- Building a partner portal with self-service marketing resources to support Anthropic's growing partner ecosystem
ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role, as well as the opportunity to work on cutting-edge AI technology and drive impactful marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how it balances remote and on-site work?
- How does Anthropic support the growth and development of its partner marketing team members?
- Can you provide examples of successful co-marketing campaigns led by Anthropic, and what made them effective?
- How does Anthropic collaborate with its partners to ensure alignment with its goals and values?
- What are the most important qualities for success in this role, and how does Anthropic support its team members in developing these skills?
ASSUMPTION: These key questions help candidates better understand the work environment, growth opportunities, and expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Anthropic's careers page
- Highlight your experience with co-marketing programs and AI/ML technology in your resume and cover letter
- Prepare examples of successful co-marketing campaigns you've led in the past
- Demonstrate your understanding of Anthropic's mission and research areas in your application materials
- Follow up with Anthropic's hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
