📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: DigitalOcean
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing partner marketing strategies to drive joint product adoption and revenue growth
- Collaborating with cross-functional teams to launch high-impact initiatives and optimize based on performance results
- Designing and executing strategic go-to-market plans with high-value partners
- Creating self-serve programs and reusable templates to support partners at scale
- Crafting compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the developer ecosystem. Experience in partner marketing or a related field is essential.
📋 Key Responsibilities
✅ Develop and implement a partner marketing strategy focused on driving joint product adoption and revenue growth with our Technology and Marketplace partners
✅ Design and execute strategic go-to-market plans with high-value partners, including activities such as training and enablement, events, webinars, developer content, and email and social campaigns
✅ Create self-serve programs, reusable templates, and repeatable processes to support partners at scale
✅ Collaborate closely with Partner Growth, Marketing, Product, and Engineering teams to create a more seamless onboarding experience for new Technology and Marketplace Partners
✅ Collaborate closely with Partner Growth, Marketing, and Product to craft compelling, developer-oriented content highlighting the value of DigitalOcean’s Technology and Marketplace Partners and the strength of our joint solutions
✅ Analyze and report on performance of partner marketing activities, adjusting strategy as necessary to optimize outcome, and socialize key findings to all relevant stakeholders
✅ Work cross-functionally and with partners to reimagine traditional partner marketing motions. Explore and experiment with unique, authentic ways to reach out joint customers and drive adoption
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple initiatives and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in partner marketing or a related field
Required Skills:
- Proven track record of developing and executing successful partner marketing strategy and programs that support business objectives and align with the product roadmap
- Exceptional verbal and written communication skills, with the ability to manage the expectations of and influence both internal and external stakeholders
- Excellent organizational skills and proven ability to manage multiple projects to the finish line
- Strong technical background with a deep understanding of the developer ecosystem and a passion for making developers successful
- Strategic thinker with the ability to align partnership initiatives with overall business objectives and drive measurable outcomes
- Ability to generate reports on key performance metrics and clearly communicate the results
Preferred Skills:
- Experience with or knowledge of AI/ML technologies and Database-as-a-Service (DBaaS) offerings
ASSUMPTION: Candidates with experience in the tech industry or a related field will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $140,000 USD per year (based on market data, relevant years of experience, and skills)
Benefits:
- Competitive array of benefits
- Employee Assistance Program
- Local Employee Meetups
- Flexible Time Off Policy
- Reimbursement for relevant conferences, training, and education
- Access to LinkedIn Learning's 10,000+ courses
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DigitalOcean is a cloud computing company that simplifies cloud infrastructure and provides managed services to help developers build, deploy, and scale applications. They operate in the competitive tech industry, focusing on simplicity, security, and customer support.
Company Size: DigitalOcean has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the tech industry. This size offers applicants the opportunity to work in a large organization with ample resources while maintaining a relatively flat hierarchy.
Founded: DigitalOcean was founded in 2012 and has since grown to become a leading provider of cloud services, with a strong focus on supporting developers and digital businesses.
Company Description:
- DigitalOcean simplifies cloud computing, enabling businesses to spend more time creating software that changes the world
- They offer mission-critical infrastructure and fully managed offerings, helping developers at startups and growing digital businesses rapidly build, deploy, and scale
- DigitalOcean combines the power of simplicity, security, community, and customer support to help customers focus less on managing their infrastructure and more on building innovative applications
Company Specialties:
- Cloud Computing
- Cloud Servers
- Virtual Hosting
- Cloud Hosting
- Cloud Infrastructure
- Simple Hosting
- Virtual Servers
Company Website: DigitalOcean
ASSUMPTION: DigitalOcean's focus on simplicity and customer support makes it an attractive workplace for applicants seeking a user-focused and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in partner marketing or a related field. It offers opportunities for growth and leadership within the company.
Reporting Structure: The Partner Marketing Manager will report directly to the Director of Partner Marketing and work closely with cross-functional teams, including Partner Growth, Marketing, Product, and Engineering.
Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate remote work. Applicants should be comfortable working independently and managing their time effectively.
Growth Opportunities:
- As DigitalOcean continues to grow, there may be opportunities for the Partner Marketing Manager to take on additional responsibilities or lead a team
- The company's focus on career development and internal mobility may present opportunities for career advancement within the organization
- Working closely with cross-functional teams may provide opportunities to learn new skills and gain exposure to different aspects of the business
ASSUMPTION: Applicants should be prepared to take on a high degree of responsibility and demonstrate strong leadership skills to succeed in this role and capitalize on growth opportunities.
🌍 Location & Work Environment
Office Type: DigitalOcean has offices in Broomfield, Colorado, and New York, New York, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 105 Edgeview Dr, Broomfield, Colorado 80021, US; 101 Avenue of the Americas, New York, NY 10013, US
Geographic Context:
- Boston, Massachusetts, is a major tech hub with a thriving startup scene and a strong focus on innovation and technology
- The city offers a high quality of life, with a rich cultural scene, excellent education opportunities, and a diverse population
- Boston's strategic location on the East Coast provides easy access to other major tech hubs, such as New York City and Washington, D.C.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate remote work
ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Director of Partner Marketing and other team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical knowledge and understanding of the developer ecosystem
- Cultural fit and alignment with DigitalOcean's values
Application Tips:
- Highlight relevant experience in partner marketing or a related field, with a focus on driving joint product adoption and revenue growth
- Tailor your resume and cover letter to emphasize your strategic thinking, communication skills, and technical background
- Prepare for the technical assessment or case study by brushing up on your knowledge of DigitalOcean's products and services, as well as the latest trends in cloud computing and the developer ecosystem
ATS Keywords: Partner Marketing, Strategic Planning, Go-to-Market Strategy, Cross-Functional Collaboration, Performance Analysis, Developer Ecosystem, Cloud Computing, AI/ML Technologies, DBaaS
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and prepare for the interview process by researching DigitalOcean's products, services, and company culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Cloud-based collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Applicants should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Customer Obsessed
- Innovation
- Integrity
- Teamwork
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and entrepreneurial
- Customer-focused and user-centric
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment, and are you comfortable working with diverse teams to drive joint success?
- Are you passionate about making developers successful and have a deep understanding of the developer ecosystem?
- Do you have a proven track record of developing and executing successful partner marketing strategies that drive business objectives and align with product roadmaps?
ASSUMPTION: Applicants should assess their fit with DigitalOcean's values and work style, and be prepared to demonstrate their alignment with the company's culture during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
- Working remotely, which may require additional self-motivation and discipline
- Keeping up with the latest trends and developments in cloud computing and the developer ecosystem, which can change rapidly
- Balancing the need for strategic, long-term planning with the need for tactical, day-to-day execution
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Partner Marketing Manager vs. Field Marketing Manager: Partner Marketing Managers focus on driving joint product adoption and revenue growth with external partners, while Field Marketing Managers focus on driving brand awareness and demand generation within specific geographic regions or vertical markets
- Industry-specific context: DigitalOcean operates in the competitive cloud computing industry, with a strong focus on simplicity, security, and customer support. Applicants should have a solid understanding of the cloud computing landscape and be prepared to differentiate DigitalOcean's offerings from those of competitors
- Career path comparison: Partner Marketing Managers may progress to roles such as Director of Partner Marketing, Vice President of Marketing, or other senior leadership positions within the organization, depending on their skills, experience, and career goals
ASSUMPTION: Applicants should research similar roles and the competitive landscape to ensure a thorough understanding of the Partner Marketing Manager role and its fit with their career goals.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new cloud service offering, in collaboration with cross-functional teams and external partners
- Creating a self-serve program to support partners at scale, including reusable templates and repeatable processes for onboarding, training, and enablement
- Crafting compelling, developer-oriented content that highlights the value of DigitalOcean’s Technology and Marketplace Partners and the strength of their joint solutions
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to succeed in a fast-paced, dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Partner Marketing team, and how this role fits into the broader organization?
- How does DigitalOcean support the professional development and growth of its employees, particularly in the marketing function?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does DigitalOcean approach collaboration and communication with external partners, and what are the key expectations for this role in that regard?
- What are the most challenging aspects of working remotely for this role, and how does DigitalOcean support its remote employees in overcoming these challenges?
ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and their understanding of DigitalOcean's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, communication, and technical background
- Prepare for the technical assessment or case study by brushing up on your knowledge of DigitalOcean's products and services, as well as the latest trends in cloud computing and the developer ecosystem
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
