📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Illumio
🔹 Location: US Remote West or North Central (PST/CST)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns with strategic partners
- Building and managing scalable partner marketing programs
- Collaborating with cross-functional teams to create enablement programs
- Fostering strong relationships with key partners and driving engagement opportunities
ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully coordinate with various teams and partners.
📋 Key Responsibilities
✅ Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue
✅ Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking
✅ Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs
✅ Cultivate strong relationships with key partners, including technology alliances, channel partners, managed service providers, and global system integrators
✅ Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities
✅ Manage the Partner Portal and partner communication cadence to increase mindshare within the partner ecosystem
✅ Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives
✅ Manage to a budget and show demonstrable ROI
ASSUMPTION: This role requires a strong understanding of partner marketing strategies and the ability to adapt to different types of partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software
Required Skills:
- Strong understanding of how to engage with partners of all types
- Proven track record of developing and executing successful partner marketing programs and campaigns
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines
- Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners
- Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance
- Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment
- Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of the cybersecurity industry
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $129,000 USD - $155,000 USD per year
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off and Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Illumio is a leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. They are recognized as a Leader in the Forrester Wave™ for Microsegmentation and enable Zero Trust.
Company Size: Illumio has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Illumio was founded in 2013 and is headquartered in Sunnyvale, California.
Company Description:
- Illumio's mission is to stop breaches from spreading across the hybrid attack surface.
- Their platform is powered by an AI security graph, identifying and containing threats across hybrid multi-cloud environments.
- Illumio's marketing team creates and develops the global brand and drives pipeline creation.
Company Specialties:
- Breach Containment
- Cybersecurity
- Enterprise Software
- Microsegmentation
- Zero Trust
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on breach containment and cybersecurity makes it an attractive option for candidates interested in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in partner marketing.
Reporting Structure: The Partner Marketing Manager will report to the Senior Director of Marketing and work closely with various teams, including Field Marketing, Partner Sales, Partner Engineering, Partner Operations, Partner Enablement, Product Marketing, and other teams.
Work Arrangement: This role is remote, with a focus on the US West or North Central time zones (PST/CST).
Growth Opportunities:
- Expanding partner relationships and driving revenue growth
- Developing and implementing new partner marketing strategies
- Collaborating with cross-functional teams to create innovative enablement programs
- Potential career progression into senior marketing roles or management positions
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Illumio's partner marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): N/A (remote work)
Geographic Context:
- The US West or North Central time zones (PST/CST) offer a large talent pool and diverse partner ecosystem.
- Remote work allows for a flexible work-life balance and the ability to work from various locations within the US.
- Illumio's remote work culture fosters collaboration and inclusivity among team members.
Work Schedule: Full-time, with flexible hours as needed
ASSUMPTION: While the role is remote, effective communication and collaboration with team members and partners are essential for success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director of marketing
- Background check and offer extension
Key Assessment Areas:
- Partner marketing strategy and campaign development
- Cross-functional collaboration and teamwork
- Data analysis and reporting skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant partner marketing experience and achievements in your resume
- Prepare examples of successful partner marketing campaigns and their impact on revenue growth
- Demonstrate your understanding of Illumio's products and services, as well as their unique value proposition
- Showcase your ability to work effectively with cross-functional teams and external partners
ATS Keywords: Partner Marketing, Channel Marketing, Alliance Management, Marketing Campaigns, Revenue Growth, Market Expansion, Cross-Functional Collaboration, Partner Relationships, Data Analysis, Problem-Solving
ASSUMPTION: Illumio's application process may vary, but candidates can expect a thorough evaluation of their partner marketing skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is beneficial for this role, as they are commonly used in partner marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and proactive
Self-Assessment Questions:
- How have you successfully developed and executed partner marketing campaigns in the past?
- Can you provide an example of a time when you had to adapt your partner marketing strategy due to changing circumstances?
- How do you ensure effective communication and collaboration with cross-functional teams and external partners?
ASSUMPTION: Illumio values candidates who align with their company values and can thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple partner marketing campaigns simultaneously, requiring strong project management skills
- Adapting to different types of partners and their unique needs, requiring flexibility and adaptability
- Working remotely, which may require additional self-motivation and time management skills
- Keeping up with industry trends and best practices in partner marketing, requiring continuous learning and development
ASSUMPTION: These challenges can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- Partner Marketing Manager vs. Channel Marketing Manager: Both roles focus on partner relationships, but Partner Marketing Manager is more focused on demand generation and enablement, while Channel Marketing Manager may have a broader scope, including channel sales and channel program management.
- Industry-specific context: Illumio's focus on cybersecurity and breach containment makes this role unique, as it requires an understanding of the specific challenges and opportunities in this industry.
- Career path comparison: This role can lead to career progression into senior marketing roles or management positions within Illumio or other organizations.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Illumio's business is crucial for candidates to determine if this role is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a co-branded marketing campaign with a strategic partner to increase brand awareness and generate leads
- Creating and delivering a comprehensive partner enablement program to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions
- Managing the Partner Portal and partner communication cadence to increase mindshare within the partner ecosystem
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Partner Marketing Manager role at Illumio.
❓ Key Questions to Ask During Interview
- Can you describe the current partner ecosystem and how this role will contribute to its growth and success?
- How does Illumio support the professional development and growth of its partner marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Illumio measure the success of its partner marketing programs, and what metrics are most important to track?
- What is the team's approach to collaboration and communication, especially in a remote work environment?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant partner marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of Illumio's products, services, and unique value proposition
- Prepare examples of successful partner marketing campaigns and their impact on revenue growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
