Partner Marketing Manager

📌 Core Information

🔹 Job Title: Partner Marketing Manager

🔹 Company: Piano

🔹 Location: Berlin, Germany (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for partner acquisition, enablement, and co-marketing initiatives
• Planning and executing co-marketing activities, events, and communications with partners
• Driving marketing efforts to attract new service and technology partners
• Collaborating with internal and external stakeholders to ensure alignment and success
• Reporting on the performance of marketing initiatives and recommending areas for optimization

ASSUMPTION: This role requires a strategic mindset, strong execution skills, and a deep understanding of the partner ecosystem and lifecycle.

📋 Key Responsibilities

✅ Plan and execute co-marketing activities with partners, including campaigns, content, and events

✅ Organize and promote Piano’s partner events (in-person and online), as well as Piano’s participation in partner-hosted events

✅ Lead social and email initiatives to spotlight partner collaborations, success stories, and recruitment efforts

✅ Collaborate with content creators to develop thought leadership assets and partner-related content

✅ Drive marketing efforts to attract new service and technology partners through targeted outreach

✅ Own partner communications related to product roadmap, program updates, new partnerships, success stories, and more

✅ Ensure internal stakeholders are aligned and informed on partner activities and priorities

✅ Maintain and support partner-related web content and resources

✅ Report on the performance of marketing initiatives and recommend areas for optimization

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple stakeholders and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in partner/channel marketing, ideally in the B2B SaaS space

Required Skills:

• Strong foundation in marketing strategy, demand generation, and campaign management
• Deep understanding of the partner ecosystem and lifecycle (recruitment, enablement, co-marketing, etc.)
• Experience working in international environments and with global teams
• Fluency in English and exceptional communication skills
• Proven track record of content creation or collaboration with content teams
• Strong project management capabilities and the ability to manage multiple stakeholders
• Familiarity with marketing tools and platforms (e.g., marketing automation, social tools, CRM)
• Ability to build strong internal and external relationships

Preferred Skills:

• French language skills

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Fluency in French is a plus but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated based on market data for similar roles in Berlin)

Benefits:

• Exciting tasks and space for your ideas
• Collaborative and agile working culture with direct communication
• Vibrant team culture locally and globally
• Stock options and job ticket sponsoring
• Extra budget and 3 days of paid exemption for personal development
• Hybrid working model from the beautiful Berlin office located in Bergmann Kietz

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on market data for similar roles in Berlin. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2010 (headquarters moved to Amsterdam in 2021)

Company Description:

• Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior
• Unifies customer data, analyzes behavior metrics, and creates personalized customer journeys
• Serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, NielsenIQ, The Wall Street Journal, and more

Company Specialties:

• Online publishing
• Identity and access management
• Paywall
• Digital subscriptions
• Metered paywall
• Content monetization
• Broadcast media
• User segmentation
• User identity management
• User experience management
• Analytics
• Social management platform
• Data management platform
• Digital analytics

Company Website: https://piano.io

ASSUMPTION: Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc., and Deloitte.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth in the partner marketing domain

Reporting Structure: Reports directly to the Director of Partner Marketing

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior or management role within the partner marketing team
• Opportunity to work with a diverse range of partners and expand industry knowledge
• Chance to develop leadership and mentoring skills by guiding junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the partner marketing domain.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the vibrant Bergmann Kietz neighborhood of Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a multicultural city with a thriving tech industry and a high quality of life
• The Bergmann Kietz neighborhood is known for its vibrant arts scene, trendy cafes, and restaurants
• Berlin offers a wide range of cultural attractions, including museums, galleries, and historical sites

Work Schedule: Monday to Friday, with flexible hours and the option to work remotely up to two days per week

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, providing flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and a team member
• Final interview with the Director of Partner Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution skills
• Understanding of the partner ecosystem and lifecycle
• Communication and collaboration skills
• Project management capabilities
• Alignment with Piano's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Piano's platform and its value proposition
• Showcase your ability to develop and execute strategic marketing plans
• Prepare examples of successful partner marketing campaigns you've led or contributed to
• Be ready to discuss your approach to building strong relationships with partners and stakeholders

ATS Keywords: Partner Marketing, SaaS, Campaign Management, Content Creation, Project Management, Marketing Strategy, Stakeholder Management, International Experience, Marketing Tools, Relationship Building

ASSUMPTION: Piano uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out and increase the chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with global teams and managing multiple stakeholders?
• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you passionate about building strong relationships with partners and customers?

ASSUMPTION: Candidates who align with Piano's company values and work style will be more likely to succeed in this role and enjoy a better cultural fit.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment
• Balancing on-site and remote work effectively
• Adapting to a dynamic and evolving partner ecosystem
• Meeting and exceeding performance metrics and KPIs
• Maintaining a strong work-life balance while managing a demanding role

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to time management.

📈 Similar Roles Comparison

• Partner Marketing Manager vs. Channel Marketing Manager: Both roles focus on driving partner success, but Partner Marketing Managers typically have a more strategic focus on acquisition, enablement, and co-marketing, while Channel Marketing Managers may have a broader scope that includes demand generation and channel sales enablement
• Industry-specific context: The SaaS industry is highly competitive, with a constant need to innovate and adapt to market trends and customer needs
• Career path comparison: This role can serve as a stepping stone to senior or management roles within the partner marketing domain or provide an opportunity to transition into a more strategic or leadership-focused role within the organization

ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates make informed decisions about their career paths and expectations for this role.

📝 Sample Projects

• Developing and executing a targeted partner acquisition campaign that results in a 20% increase in new partner sign-ups within the first six months
• Planning and executing a successful partner event that generates 500+ leads and drives a 15% increase in partner engagement
• Creating a comprehensive partner onboarding program that reduces the time to revenue by 30% and improves partner satisfaction scores by 20%

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role and the impact that successful execution can have on partner success and business growth.

❓ Key Questions to Ask During Interview

• Can you describe the current partner ecosystem and how this role will contribute to its growth and success?
• How does Piano support the professional development and growth of its partner marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Piano measure the success of its partner marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful partner marketing campaigns you've led or contributed to
• Be ready to discuss your approach to building strong relationships with partners and stakeholders
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.