📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Illumio
🔹 Location: Portland, Oregon, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (West or North Central PST/CST)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing co-branded marketing campaigns with strategic partners
- Building and managing partner relationships
- Collaborating with cross-functional teams to create enablement programs
- Managing partner communications and portal
ASSUMPTION: This role requires a strong understanding of partner marketing and the ability to work effectively with various teams and partners.
📋 Key Responsibilities
✅ Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue
✅ Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking
✅ Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs
✅ Cultivate strong relationships with key partners, including technology alliances, channel partners, managed service providers, and global system integrators
✅ Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities
✅ Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software
Required Skills:
- Strong understanding of how to engage with partners of all types
- Proven track record of developing and executing successful partner marketing programs and campaigns
- Excellent communication and interpersonal skills
- Analytical mindset with proficiency in data analysis and reporting tools
- Strong project management skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
ASSUMPTION: Candidates with experience in the cybersecurity or enterprise software industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $129,000 USD - $155,000 USD (based on experience and market data)
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off and Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market data and the company's size. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and enterprise software
Company Size: Medium (501-1,000 employees)
Founded: 2013
Company Description:
- Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience
- Powered by an AI security graph, their breach containment platform identifies and contains threats across hybrid multi-cloud environments
- Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience
Company Specialties:
- Breach containment
- Cybersecurity
- Enterprise software
- AI security graph
Company Website: http://www.illumio.com
ASSUMPTION: Illumio is a well-established company in the cybersecurity industry, with a strong focus on breach containment and operational resilience.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Director of Partner Marketing
Work Arrangement: Remote (West or North Central PST/CST) with flexibility for on-site work
Growth Opportunities:
- Potential career progression into a senior or management role within the marketing department
- Opportunities to work on strategic projects and initiatives
- Chance to collaborate with various teams and partners, expanding professional network
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Portland, Oregon, United States
Geographic Context:
- Portland, Oregon, is known for its vibrant culture, natural beauty, and strong job market
- The Pacific Northwest region has a thriving tech industry and offers a high quality of life
- The time zone (PST/CST) allows for collaboration with teams and partners across the United States
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in a desirable location.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the Director of Partner Marketing
Key Assessment Areas:
- Understanding of partner marketing strategies and tactics
- Ability to manage multiple projects and deadlines
- Excellent communication and interpersonal skills
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant experience in partner marketing, channel marketing, or alliance management
- Demonstrate a strong understanding of the cybersecurity or enterprise software industries
- Showcase your ability to manage multiple projects and meet tight deadlines
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Partner Marketing, Channel Marketing, Alliance Management, Marketing Campaigns, Revenue Growth, Market Expansion, Cross-Functional Collaboration, Partner Relationships, Enablement Programs
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of partner marketing, project management skills, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you results-driven and data-focused?
- Do you enjoy collaborating with various teams and partners?
- Are you adaptable and resilient in the face of change?
ASSUMPTION: Candidates who are results-driven, collaborative, and adaptable will likely be a good fit for Illumio's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Collaborating with various teams and partners
- Keeping up with industry trends and best practices in partner marketing
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position places a stronger emphasis on enablement programs and managing partner relationships
- In the cybersecurity industry, partner marketing roles often focus on driving revenue growth and market expansion through strategic partnerships
- Career progression in partner marketing typically involves moving into senior or management roles within the marketing department
ASSUMPTION: This role offers a unique blend of partner marketing, enablement, and relationship management responsibilities within the cybersecurity industry.
📝 Sample Projects
- Developing and executing a co-branded marketing campaign with a strategic partner to increase brand awareness and generate leads
- Creating and delivering a comprehensive partner enablement program to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions
- Managing partner communications and portal to increase mindshare within the partner ecosystem
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Partner Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for partner marketing campaigns and enablement programs?
- How does Illumio support partners in their efforts to promote Illumio solutions?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Illumio measure the success of partner marketing programs and initiatives?
- What opportunities are there for career growth and professional development within the marketing department?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in partner marketing, channel marketing, or alliance management
- Prepare examples of successful partner marketing campaigns or enablement programs you have led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
