📌 Core Information
🔹 Job Title: Partner Marketing Manager
🔹 Company: Illumio
🔹 Location: Salt Lake City, Utah
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (West or North Central PST/CST)
🚀 Job Overview
Key aspects of this role include:
- Driving co-branded marketing campaigns with strategic partners to increase brand awareness and generate leads
- Collaborating with cross-functional teams to develop partner enablement programs
- Managing relationships with key partners, including technology alliances, channel partners, and global system integrators
- Acting as the primary point of contact for select focus partners
ASSUMPTION: This role requires a strong understanding of partner marketing and the ability to work effectively with various teams and partners.
📋 Key Responsibilities
✅ Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue
✅ Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking, to ensure campaigns meet objectives and ROI targets
✅ Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions
✅ Manage our Partner Portal and partner communication cadence to increase mindshare within our partner ecosystem
✅ Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders
ASSUMPTION: This role requires strong project management skills and the ability to manage multiple initiatives simultaneously and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software
Required Skills:
- Strong understanding of how to engage with partners of all types, including VARs, Distributors, GSIs, Tech Partners, Cloud Providers, and MSPs
- Proven track record of developing and executing successful partner marketing programs and campaigns that drive revenue growth and market expansion
- Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners
- Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance
Preferred Skills:
- Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment
- Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns, ensuring accuracy and consistency across all partner communications and deliverables
ASSUMPTION: Candidates with experience in the cybersecurity or enterprise software industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $129,000 - $155,000 USD per year
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off
- Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partner Marketing Manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Illumio operates in the computer and network security industry, focusing on ransomware and breach containment. The company is known for its AI-powered breach containment platform that identifies and contains threats across hybrid multi-cloud environments.
Company Size: Illumio has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Illumio was founded in 2013 and is headquartered in Sunnyvale, California.
Company Description:
- Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.
- The company's breach containment platform is powered by an AI security graph, identifying and containing threats across hybrid multi-cloud environments.
- Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.
Company Specialties:
- Breach Containment
- Cybersecurity
- AI-Powered Security
- Hybrid Multi-Cloud Environments
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on breach containment and cybersecurity makes it an attractive option for candidates interested in these areas.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in partner marketing or related fields.
Reporting Structure: The Partner Marketing Manager will report to the Director of Partner Marketing and work closely with various teams, including Field Marketing, Partner Sales, Partner Engineering, Partner Operations, Partner Enablement, Product Marketing, and others.
Work Arrangement: This role is remote, with a focus on the West or North Central PST/CST time zones.
Growth Opportunities:
- As Illumio continues to grow, there may be opportunities for the Partner Marketing Manager to take on additional responsibilities or move into leadership roles.
- The company's focus on innovation and category-building may present unique growth opportunities for the right candidate.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be open to taking on new challenges as the company grows.
🌍 Location & Work Environment
Office Type: Remote (with a focus on the West or North Central PST/CST time zones)
Office Location(s): Salt Lake City, Utah
Geographic Context:
- Salt Lake City, Utah, is known for its outdoor recreation opportunities, cultural attractions, and family-friendly neighborhoods.
- The city offers a high quality of life with a relatively low cost of living compared to other major metropolitan areas.
- Utah is home to a growing tech industry, with numerous opportunities for career growth and development.
Work Schedule: Full-time, 40 hours per week, with flexibility for a remote work arrangement.
ASSUMPTION: Candidates should be comfortable working remotely and be able to manage their time effectively in a virtual environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with key stakeholders
Key Assessment Areas:
- Partner marketing expertise and experience
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Illumio's values
Application Tips:
- Highlight relevant partner marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Illumio's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your experience with partner marketing, campaign development, and stakeholder collaboration
ATS Keywords: Partner Marketing, Channel Marketing, Alliance Management, Campaign Development, Stakeholder Collaboration, Partner Engagement, Marketing Strategy, ROI Optimization
ASSUMPTION: Illumio's hiring process may vary depending on the role and the candidate, so it's essential to be prepared for a range of interview formats and assessments.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be comfortable using marketing automation platforms, CRM software, and project management tools to manage partner marketing campaigns and initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Remote-friendly and flexible
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous partner marketing roles?
- Can you provide an example of a time when you drove innovation in a partner marketing campaign or initiative?
- How do you approach collaboration and stakeholder management in a remote work environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Illumio's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously may require strong organizational skills and time management
- Working remotely may present unique challenges in terms of communication and collaboration with team members and partners
- Illumio's focus on innovation and category-building may require candidates to adapt to new strategies and approaches quickly
- The cybersecurity industry is constantly evolving, requiring candidates to stay up-to-date with the latest trends and best practices
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be open to taking on new challenges as the company grows and evolves.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position places a greater emphasis on driving revenue growth and market expansion through co-branded marketing campaigns
- Illumio's focus on breach containment and cybersecurity sets it apart from other companies in the tech industry
- This role offers opportunities for career growth and development within a mid-sized company environment
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a co-branded marketing campaign with a strategic partner to increase brand awareness and generate leads
- Creating and delivering a comprehensive partner enablement program, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions
- Managing the Partner Portal and partner communication cadence to increase mindshare within the partner ecosystem
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Partner Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current partner ecosystem and how this role will contribute to its growth and success?
- How does Illumio support the professional development and growth of its partner marketing team members?
- Can you provide an example of a time when Illumio adapted its partner marketing strategy to address a changing market or competitive landscape?
- How does Illumio measure the success of its partner marketing programs and initiatives, and how will this role contribute to that process?
- What are the most significant challenges facing the cybersecurity industry today, and how does Illumio approach addressing them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant partner marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Illumio's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your experience with partner marketing, campaign development, and stakeholder collaboration
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
