Partner Marketing Senior Manager

📌 Core Information

🔹 Job Title: Partner Marketing Senior Manager

🔹 Company: AVEVA

🔹 Location: Raleigh, NC (Hybrid role)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Operationalizing go-to-market (GTM) strategies and joint marketing initiatives with a focus on key partners
• Building strong relationships with alliance partners and driving marketing campaigns to generate leads and accelerate sales growth
• Collaborating with cross-functional teams to plan and execute joint campaigns and initiatives
• Measuring and reporting on partnership performance and ROI

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a proven track record in partner marketing to succeed.

📋 Key Responsibilities

✅ Partner Identification and Development: Initiate contact and build relationships with key decision-makers at partner companies.

✅ Marketing Strategy and Execution: Develop comprehensive alliance marketing plans, create marketing campaigns, manage execution, and collaborate with internal teams to ensure seamless integration of partner initiatives.

✅ Partner Enablement and Support: Conduct regular partner reviews and performance evaluations to identify areas for improvement.

✅ Performance Measurement and Reporting: Track key performance indicators (KPIs), analyze campaign data, and prepare reports for senior management on partnership performance and ROI.

ASSUMPTION: Success in this role depends on strong project management skills, analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or equivalent work experience

Experience: Proven experience in developing and managing successful strategic partnerships, with a focus on the technology sector (industrial software industry experience preferred)

Required Skills:

• Strong understanding of marketing principles and strategies
• Excellent communication and interpersonal skills
• Project management skills
• Analytical skills to measure and report on partnership performance
• Proficiency in CRM systems and marketing automation tools

Preferred Skills:

• Strategic development of joint go-to-market (GTM) plans
• Co-branded campaign execution (email, social, events, ABM)
• Experience with Market Development Funds (MDF) and partner incentive programs
• Strong understanding of channel/alliances ecosystems (e.g., ISVs, GSIs, Cloud Providers)

ASSUMPTION: Candidates with a master's degree in a relevant field may have an advantage, but it is not required for this role.

💰 Compensation & Benefits

Salary Range: $113,200.00 - $188,800.00

Benefits:

• Flex work hours
• 20 days PTO rising to 25 with service
• Three paid volunteering days
• Primary and secondary parental leave
• Well-being support
• Medical, dental, vision, and 401K

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation may vary depending on work location, job experience, skills, and relevant educational attainment and/or training.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on industrial software for various industries such as oil and gas, power, marine, and chemicals.

Company Size: AVEVA is a large company with 5,001-10,000 employees, offering a collaborative and diverse work environment.

Founded: AVEVA was founded in 1967 and has since grown into a global leader in industrial software.

Company Description:

• AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources.
• The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers, and partners.
• Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure, and more.

Company Specialties:

• Oil and Gas
• Power
• Marine
• Paper and Pulp
• Chemicals
• Mining
• Downstream
• LNG
• Software
• 3D
• Integrated Engineering & Design
• Information Management
• Infrastructure
• HMI SCADA
• Cloud
• Industrial Internet of Things
• Digital Transformation
• Food and Beverages
• Life Sciences
• Asset Performance and Sustainability

Company Website: https://www.aveva.com

ASSUMPTION: AVEVA's extensive industry experience and global presence provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional teams.

Reporting Structure: The Partner Marketing Senior Manager will report directly to the Head of Partner Marketing and will work closely with various internal teams, including product, sales, marketing, campaign managers, and events.

Work Arrangement: This is a hybrid role, requiring employees to be in their local AVEVA office three days a week.

Growth Opportunities:

• Proven success in this role may lead to increased responsibilities and career advancement within AVEVA's marketing organization.
• The diverse range of industries and products that AVEVA serves offers opportunities to gain experience in various markets and domains.
• Collaborating with cross-functional teams provides exposure to different aspects of the business, fostering a well-rounded understanding of the organization.

ASSUMPTION: Success in this role will depend on the candidate's ability to build strong relationships with partners, drive marketing initiatives, and demonstrate a strategic mindset.

🌍 Location & Work Environment

Office Type: AVEVA's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Raleigh, NC (with the option to work remotely two days a week)

Geographic Context:

• Raleigh is part of the Research Triangle region, known for its strong technology industry and high quality of life.
• The area offers a diverse range of cultural attractions, outdoor recreation, and a vibrant food scene.
• Raleigh is well-connected by major highways and has a regional airport, making it easy to travel for business or leisure.

Work Schedule: Full-time (40 hours per week), with flexible work hours and the option to work remotely two days a week.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Head of Partner Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Partner marketing experience and expertise
• Ability to work effectively with cross-functional teams
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant partner marketing experience and skills
• Be prepared to discuss specific examples of successful partner marketing campaigns you've executed in the past
• Research AVEVA's industry and competitors to demonstrate your understanding of the market landscape
• Prepare thoughtful questions to ask the interviewer about the role, team, and company

ATS Keywords: Partner Marketing, Strategic Partnerships, Marketing Campaigns, CRM, Marketing Automation, Alliance Marketing, Go-to-Market Strategy, Key Decision-Makers, Performance Measurement, ROI

ASSUMPTION: A strong understanding of partner marketing principles, strategic thinking, and excellent communication skills are crucial for success in this role and the interview process.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Proficiency in CRM systems and marketing automation tools is essential for success in this role, as they are used to manage partner relationships, track performance, and execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Responsible
• Inclusive

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you approach building relationships with key decision-makers at partner companies?
• Can you describe a time when you had to adapt your marketing strategy due to changing market conditions or partner feedback?
• How do you ensure that your marketing initiatives align with the overall company strategy and contribute to business growth?

ASSUMPTION: A strong cultural fit with AVEVA's values and work style is essential for success in this role, as it requires close collaboration with various internal teams and partners.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing initiatives simultaneously may require strong organizational skills and time management
• Developing and executing effective marketing campaigns may necessitate working with tight deadlines and competing priorities
• Navigating a hybrid work arrangement may present unique communication and collaboration challenges
• Working with partners in different time zones may require flexibility and adaptability in scheduling and communication

ASSUMPTION: Success in this role will depend on the candidate's ability to effectively manage multiple priorities, work collaboratively with diverse teams, and adapt to changing circumstances.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on partner marketing, requiring a unique blend of strategic thinking, relationship-building, and campaign execution skills
• Partner marketing roles may involve more frequent collaboration with external partners and stakeholders, compared to internal marketing functions
• Career progression in partner marketing may involve transitioning to roles with broader marketing responsibilities or moving into strategic business development or alliance management positions

ASSUMPTION: Understanding the unique aspects of partner marketing and how it differs from other marketing roles is crucial for candidates to effectively evaluate this opportunity and plan their career growth.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a key partner to generate leads and drive sales growth
• Conducting a comprehensive review of a partner's marketing performance and providing data-driven recommendations for improvement
• Collaborating with internal teams to create co-branded content and promotional materials for a major industry event

ASSUMPTION: Familiarity with these types of projects and the ability to provide specific examples of past successes will be valuable in the application and interview process.

❓ Key Questions to Ask During Interview

• Can you describe the current partner ecosystem and how this role fits into the overall marketing strategy?
• How does AVEVA support the professional development and growth of its partner marketing team members?
• What are the most significant challenges facing the partner marketing function, and how can this role help address them?
• How does AVEVA measure the success of its partner marketing initiatives, and what key performance indicators (KPIs) are most important?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within AVEVA's marketing organization?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant partner marketing experience and skills
• Prepare for the interview by researching AVEVA's industry, competitors, and company values
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.