📌 Core Information
🔹 Job Title: Partners Marketing Lead
🔹 Company: Eightcap Pty Ltd
🔹 Location: Melbourne CBD, Victoria, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global brand strategies for multiple brands
- Delivering high-impact marketing campaigns
- Managing workflows to support company expansion
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a strategic mindset and strong project management skills to coordinate marketing initiatives across various teams and brands.
📋 Key Responsibilities
✅ Support and execute marketing strategies tailored to affiliates, introducing brokers, and strategic partners to drive acquisition and retention.
✅ Plan, manage, and optimise multi-channel marketing campaigns.
✅ Collaborate with Partnerships and Marketing teams to align marketing initiatives with business development goals.
✅ Develop and maintain marketing materials, sales collateral, and promotional assets.
✅ Monitor, analyse, and optimise the performance of partnership marketing initiatives.
✅ Ensure marketing content compliance by working closely with Compliance, Product, and Sales teams.
✅ Coordinate and support partner-focused events, webinars, and industry conferences.
✅ Manage and execute co-branded marketing initiatives with key partners.
✅ Engage cross-functional teams to align marketing efforts with new product launches, service rollouts, and business priorities.
✅ Stay informed on industry trends, competitor strategies, and emerging opportunities.
ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on optimising campaign performance and ensuring compliance with regulatory and brand guidelines.
🎯 Required Qualifications
Education: Degree in Marketing or Business (desirable)
Experience: Proven experience in executing and optimising marketing campaigns that drive partner acquisition, engagement, and retention.
Required Skills:
- Strong expertise in digital marketing, performance marketing, SEO, and marketing technology
- Ability to translate strategic direction into action by managing marketing workflows
- Experience in B2B and B2C partner marketing, with a focus on affiliates, introducing brokers (IBs), and financial partnerships
- Data-driven mindset, with the ability to track, analyse, and report on marketing performance
- Understanding of global financial markets, including localisation, regulatory considerations, and compliance requirements in different regions
- Experience supporting product marketing initiatives
- Collaborative approach, working cross-functionally with various teams
- Strong project management skills
Preferred Skills:
- Previous experience in financial services, fintech, or trading-related industries
ASSUMPTION: Candidates with a background in financial services or related industries may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Melbourne, the estimated salary range is AUD 120,000 - 160,000 per annum. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Ongoing investment in career development
- Wellness and lifestyle perks like monthly corporate massages
- Parental leave
- Staff referral bonus program
- Employee-purchased leave
- Perkbox reward and recognition
- Study assistance
- Dogs in the office
- Annual flu vaccinations
- Complimentary fruit and snacks
- Multicultural environment
- A dynamic and collaborative team culture
- Great CBD location with easy access to public transport
- Regular social activities
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Eightcap operates in the competitive financial services industry, focusing on online trading and financial technology.
Company Size: Eightcap has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Eightcap was founded in 2009, with over a decade of experience in the financial services sector.
Company Description:
- Eightcap is a dynamic online trading provider focused on delivering great trading tools and pro trading insight
- The company is headquartered in Melbourne, Australia, with support offices in the UK, Philippines, Cyprus, Bulgaria, Guatemala, and Bahamas
- Eightcap is committed to excellence and passionate about delivering trading technology directly to clients and via its network of strategic partners
Company Specialties:
- Margin Foreign Exchange (Forex)
- MetaTrader 4 (MT4) and MetaTrader 5
- Forex Trading and Shares
Company Website: https://www.eightcap.com/
ASSUMPTION: Eightcap's extensive global presence and focus on trading technology make it an attractive employer for marketing professionals seeking international exposure and innovative projects.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic planning and execution of marketing campaigns.
Reporting Structure: The Partners Marketing Lead reports directly to the Head of Marketing and works closely with the Partnerships team, as well as other cross-functional teams such as Product, Compliance, and Sales.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to expand responsibilities based on company growth and success
- Opportunities to work on international projects and gain global experience
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: The Partners Marketing Lead role offers a unique opportunity to work at the intersection of marketing, partnerships, and global brand strategy, providing ample room for career growth and development.
🌍 Location & Work Environment
Office Type: Eightcap's Melbourne office is a modern, collaborative workspace located in the CBD, offering a dynamic and engaging work environment.
Office Location(s): 525 Collins St, The Rialto, Level 37, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's second-largest city, known for its vibrant culture, arts, and sports scene
- The CBD location offers easy access to public transport, shopping, dining, and entertainment options
- Melbourne's temperate climate and diverse neighborhoods provide a high quality of life for residents
Work Schedule: The standard work schedule is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Some flexibility is available for occasional remote work or adjusted hours.
ASSUMPTION: Eightcap's Melbourne CBD office location offers a vibrant and dynamic work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing and/or other senior team members
- Final interview with the CEO or another executive
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Eightcap's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and digital campaigns
- Prepare examples of successful marketing initiatives you've led or contributed to, focusing on results and impact
- Research Eightcap's brand, products, and competitors to demonstrate your understanding of the industry and the company's unique value proposition
- Practice common marketing interview questions and brush up on your knowledge of industry trends and best practices
ATS Keywords: Marketing strategy, partner marketing, campaign planning, digital marketing, performance optimization, cross-functional collaboration, stakeholder management, global brand strategy, financial services, trading technology
ASSUMPTION: Eightcap's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on real-world examples and data-driven insights.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as they enable effective campaign management, data analysis, and performance optimization.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Agile
- Expert
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Eightcap's company values, particularly in the context of this role?
- How comfortable are you working in a dynamic, collaborative environment with multiple stakeholders?
- How do you approach data-driven decision-making and performance optimization in marketing campaigns?
ASSUMPTION: Eightcap's company culture emphasizes client-centricity, innovation, and collaboration, with a focus on agile and data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple brands and marketing initiatives simultaneously
- Balancing global brand strategy with local market requirements
- Ensuring marketing content compliance with regulatory and brand guidelines
- Keeping up with industry trends and competitor strategies in a fast-paced environment
ASSUMPTION: The Partners Marketing Lead role presents unique challenges related to global brand management, regulatory compliance, and staying current in a rapidly evolving industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on partner marketing and requires a strong understanding of financial services and trading technology
- Compared to other senior marketing roles, this position offers a unique blend of strategic planning, cross-functional collaboration, and global brand management
- Career progression in this role may lead to opportunities in marketing leadership, global brand management, or strategic partnerships
ASSUMPTION: The Partners Marketing Lead role is distinct from other marketing positions, with a unique focus on partner marketing and global brand strategy in the financial services industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new trading platform
- Optimizing partner acquisition and retention strategies through data-driven insights and A/B testing
- Managing co-branded marketing initiatives with key partners to drive mutual growth and engagement
ASSUMPTION: The Partners Marketing Lead role involves a diverse range of projects, from strategic planning and execution to data analysis and optimization, requiring a broad skill set and adaptability.
❓ Key Questions to Ask During Interview
- How does this role contribute to Eightcap's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Eightcap support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the current market landscape?
- How does Eightcap approach collaboration and cross-functional teamwork, particularly between marketing and partnerships?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to Eightcap's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and digital campaigns
- Prepare examples of successful marketing initiatives you've led or contributed to, focusing on results and impact
- Research Eightcap's brand, products, and competitors to demonstrate your understanding of the industry and the company's unique value proposition
- Follow up with Eightcap's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
