📌 Core Information
🔹 Job Title: Partnership & Dealer Marketing Manager
🔹 Company: Collectors
🔹 Location: Santa Ana, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and evolving PSA’s Partner Marketing initiatives
- Developing and executing integrated full-funnel marketing campaigns
- Collaborating cross-functionally with various teams to ensure seamless execution
- Building and nurturing long-term relationships with partners
- Staying current on industry trends and competitive activities
ASSUMPTION: This role requires a strategic mindset with a strong ability to execute tactically, as well as excellent communication and relationship-building skills.
📋 Key Responsibilities
✅ Own and evolve PSA’s Partner Marketing initiatives, including:
- Breaker Partner Program: Develop marketing campaigns and promotional strategies with breaking partners
- PSA Dealer Marketing Program: Build scalable co-marketing opportunities with PSA’s approved dealer network
- External Vendors, Contractors & Relationships: Manage marketing deliverables and collaboration with key existing and net-new third-party vendors and marketplaces
✅ Plan and execute integrated full-funnel marketing campaigns across digital, social, and planned events to drive awareness and submissions
✅ Work cross-functionally with Marketing, Sales, Product, Creative, and Research teams to ensure seamless execution and alignment with business goals
✅ Establish KPIs, measure impact, and provide regular reporting on partnership performance, ROI, and opportunities for optimization
✅ Build and nurture long-term relationships with partners to ensure mutual value and sustained growth
✅ Stay current on industry trends, emerging partnerships, and competitive activities to inform strategy and positioning
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in partner marketing, channel marketing, or B2B marketing
Required Skills:
- Proven track record of managing partnership campaigns from ideation through execution and reporting
- Excellent communication and relationship-building skills
- Strong organizational skills and attention to detail
- Ability to think strategically while also executing tactically
Preferred Skills:
- Experience in collectibles, trading cards, or sports marketing
- Familiarity with influencer/breaker platforms & ecosystems
- Creative campaign development or agency/vendor management background
ASSUMPTION: While experience in the collectibles or sports sectors is a plus, a strong background in B2B marketing and proven partnership management skills are more critical for success in this role.
💰 Compensation & Benefits
Salary Range: $119,000 - $140,000 per year
Benefits:
- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
- Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
- Vacation: All salaried employees are eligible for flexible time-off
- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
- Employee Discounts: Employees receive discounts on select grading services for approved submissions
- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with similar responsibilities and experience level. Actual compensation may vary based on factors such as location, job level, and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Collectors is a leading creator of innovative technology that provides value-added services for collectors worldwide. They specialize in grading, authenticating, vaulting, and selling millions of record-setting collectibles, with a focus on modernizing and digitalizing the process to further their mission of helping collectors pursue their passions.
Company Size: Collectors is a mid-sized company with over 1,700 employees across multiple offices worldwide. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: Collectors was founded in 1986 and has since grown to become a global leader in its industry, employing more than 1,700 people across its headquarters in Santa Ana and offices in Jersey City, Seattle, Canada, Hong Kong, Paris, Shanghai, and Tokyo.
Company Description:
- Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide
- They grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process
- Collectors’ services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia
Company Specialties:
- Numismatics
- Trading Cards
- Autographs
- Collectibles
- Memorabilia
- Video Games
- Pokemon
- Sports
Company Website: https://www.collectors.com
ASSUMPTION: Collectors is a well-established company with a strong presence in the collectibles industry, offering a stable and supportive work environment for its employees.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Partnership & Dealer Marketing Manager will report directly to the Senior Director of PSA Marketing and work closely with various teams, including Marketing, Sales, Product, Creative, and Research.
Work Arrangement: This is an on-site role based in Santa Ana, California, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Potential advancement to a Director-level role within the Marketing department
- Expansion of responsibilities to include additional marketing channels or product lines
- Opportunities to work on high-visibility projects and collaborate with senior leadership
ASSUMPTION: As a mid-sized company, Collectors offers a range of growth opportunities for motivated employees, with a focus on internal promotions and skill development.
🌍 Location & Work Environment
Office Type: Collectors’ headquarters in Santa Ana, California, features a modern and collaborative work environment designed to foster creativity and productivity.
Office Location(s): 1610 E Saint Andrew Pl, 150, Santa Ana, California 92705, US
Geographic Context:
- Santa Ana is located in Orange County, California, with a population of approximately 335,000 people
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
- Santa Ana is known for its vibrant arts and culture scene, with numerous museums, galleries, and performing arts venues
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, Collectors offers flexible scheduling options for qualified candidates.
ASSUMPTION: The work environment at Collectors’ headquarters is designed to be comfortable and collaborative, with a focus on employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition Team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Partner relationship management and negotiation
- Cross-functional collaboration and stakeholder communication
- Data analysis and performance tracking
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful partnership campaigns you’ve managed in the past
- Demonstrate your understanding of the collectibles industry and Collectors’ business model
- Prepare thoughtful questions to ask during the interview, focusing on the company’s growth plans and marketing strategies
ATS Keywords: Partner Marketing, B2B Marketing, Campaign Management, Relationship Building, Strategic Thinking, Collectibles Industry, Marketing Manager
ASSUMPTION: The application process at Collectors is designed to be fair and transparent, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used at Collectors may vary depending on the role and team, but the company prioritizes the use of industry-standard software and platforms to ensure efficiency and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Passion for Collectibles: We are driven by a deep love and appreciation for the collectibles community and its diverse interests
- Integrity: We uphold the highest ethical standards in all our interactions with collectors, partners, and employees
- Innovation: We continuously seek new ways to improve the collecting experience through technology and creative problem-solving
- Expertise: We strive to be the best in our fields, staying current on industry trends and best practices
- Collaboration: We work together across teams and departments to achieve our shared goals
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills as needed
Self-Assessment Questions:
- Do you share Collectors’ passion for the collectibles community and its diverse interests?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have experience managing B2B partnerships and driving brand growth through external collaborations?
- Are you comfortable using data to inform decision-making and measure performance?
ASSUMPTION: Collectors values employees who are passionate about the collectibles community, collaborative, data-driven, and adaptable, with a strong focus on integrity and innovation.
⚠️ Potential Challenges
- Managing multiple partnership programs simultaneously may require strong organizational skills and attention to detail
- Navigating the complex and evolving collectibles industry may present unique challenges and opportunities
- Working with external vendors, contractors, and partners may require strong negotiation and relationship-building skills
- Occasional travel may be required to attend industry events, meet with partners, or visit Collectors’ offices worldwide
ASSUMPTION: While these challenges present opportunities for growth and learning, they also require strong communication, organizational, and problem-solving skills to overcome.
📈 Similar Roles Comparison
- Compared to other marketing roles within the collectibles industry, this position places a greater emphasis on partnership management and external collaborations
- Unlike roles focused on internal marketing or product marketing, this role requires a strong understanding of the B2B partnership landscape and the ability to navigate complex external relationships
- Career progression in this role may lead to opportunities in senior marketing leadership or related fields, such as business development or strategic partnerships
ASSUMPTION: This role is unique within the collectibles industry, offering a specialized focus on partnership marketing and external collaborations, with a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a co-branded marketing campaign with a major breaking partner to promote a new product launch
- Negotiating and implementing a strategic partnership with a key vendor to expand Collectors’ service offerings and reach new customers
- Analyzing partnership performance data to identify trends, optimize campaigns, and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Partnership & Dealer Marketing Manager role, with a focus on driving brand growth through external partnerships.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for PSA and Collectors as a whole?
- What are the most significant challenges facing the Partnership & Dealer Marketing team, and how can this role help address them?
- How does Collectors support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company’s goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on partnership management and campaign development
- Prepare for your interview by researching the collectibles industry, Collectors’ business model, and the specific challenges and opportunities facing the Partnership & Dealer Marketing team
- Follow up with the Talent Acquisition Team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
