Partnership Marketing Manager

📌 Core Information

🔹 Job Title: Partnership Marketing Manager

🔹 Company: Hertz

🔹 Location: Uxbridge, Hillingdon, United Kingdom

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and optimizing strategic partnerships to drive growth and brand awareness
• Executing marketing plans and promotional campaigns to enhance partnerships and revenue
• Building and maintaining strong relationships with key partners and internal stakeholders
• Analyzing performance data to optimize marketing activities and improve ROI
• Collaborating with cross-functional teams to ensure maximum exposure of partnerships across main source and destination markets

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in partnership marketing or a related field, preferably within the travel industry.

📋 Key Responsibilities

✅ Own the marketing relationship with key partners, becoming their day-to-day point of contact to grow mutual business

✅ Build industry knowledge, expertise, and internal/external relationships to maximize partnership potential

✅ Manage strategic marketing relationships with major partners such as AFKLM Group, Lufthansa, and Accor

✅ Drive performance through understanding customer needs and business value drivers, identifying opportunities, and developing joint annual marketing plans

✅ Create and implement promotional campaigns, working closely with relevant internal stakeholders and external partners

✅ Monitor, analyze, and report on marketing activity performance, utilizing an analytical approach to optimize results

✅ Manage annual marketing budgets, ensuring accuracy and alignment with strategic goals

✅ Collaborate with the wider team to seek continuous improvement in business processes and working efficiencies

✅ Regularly review competitor activity and alert the team and business of any significant changes or major activities

ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of experience in marketing or business development roles, preferably in the travel industry

Required Skills:

• Excellent influencing and communication skills to manage senior-level internal and external stakeholders
• Excellent strategic thinking and problem-structuring skills
• Ability to create engaging and concise presentations and written documents
• Team player with proven ability to work cross-functionally
• Results-oriented, enthusiastic approach, and empathetic cross-functional teams

Preferred Skills:

• International experience
• Fluency in English, with additional languages (French and German) being a plus
• Experience with content management systems and digital analytical tools
• Proficiency in Microsoft Office and other relevant software (Cognos, IBM Sales System, Salesforce)

ASSUMPTION: Candidates with relevant industry experience and a strong track record in partnership marketing or a related field will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• 40% off any standard Hertz rental in a corporate country
• Paid Time Off
• Employee Assistance Programme for employees and family

Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hertz operates in the travel arrangements industry, offering vehicle rental services through its Hertz, Dollar, and Thrifty brands. The company has a global presence and is one of the world's largest mobility companies.

Company Size: Hertz has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Hertz was founded in 1918 and has since grown to become a global leader in the car rental industry.

Company Description:

• Hertz is committed to providing innovative, differentiated products and exceptional customer service
• The company offers a wide selection of top-rated vehicles and convenient locations worldwide
• Hertz is known for its Hertz Gold Plus Rewards loyalty program and its partnerships with rideshare companies like Uber and Lyft

Company Specialties:

• Vehicle rental services
• Customer service
• Loyalty programs
• Partnerships and collaborations

Company Website: http://www.hertz.com

ASSUMPTION: Working at Hertz offers opportunities for professional growth and exposure to a global market. The company's large size and diverse range of services provide ample opportunities for career advancement.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in partnership marketing or a related field.

Reporting Structure: The Partnership Marketing Manager will report to the Director, Strategic Partnerships based in Germany and work closely with an experienced group of Partnership subject matter experts.

Work Arrangement: The role is based out of Hertz's UK HQ or any Hertz corporate country, with the possibility of travel abroad for partner meetings.

Growth Opportunities:

• Progression to senior roles within the Partnership Marketing team or related departments
• Expansion of responsibilities to cover additional regions or partners
• Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: This role offers a unique opportunity to work with major global partners and drive strategic marketing initiatives that impact the company's bottom line.

🌍 Location & Work Environment

Office Type: Hertz's UK HQ is a modern, professional office environment with a collaborative and dynamic atmosphere.

Office Location(s): Uxbridge, Hillingdon, United Kingdom

Geographic Context:

• Uxbridge is located in the Greater London area, offering easy access to major transportation links and amenities
• The region has a diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• Hertz's UK HQ is situated in a bustling business park, providing ample networking opportunities with other professionals

Work Schedule: The role operates on a standard Monday to Friday workweek, with flexibility to work additional hours as needed to meet project deadlines or attend partner events.

ASSUMPTION: The Uxbridge office provides a convenient and engaging work environment, with easy access to local amenities and transportation links.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the director or another senior stakeholder

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and understanding of partnership marketing
• Cultural fit and alignment with Hertz's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful partnership marketing campaigns or projects you've worked on
• Research Hertz's partnership portfolio and be prepared to discuss potential opportunities or challenges

ATS Keywords: Partnership Marketing, Strategic Partnerships, Marketing Strategy, Marketing Plans, Promotional Campaigns, Performance Analysis, Budget Management, Relationship Building, Cross-Functional Teams, Travel Industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the Partnership Marketing team and Hertz as a whole.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Cognos, IBM Sales System, Salesforce
• Content management systems (e.g., Adobe Experience Manager, Sitecore)
• Digital analytical tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with the listed tools and technologies is desirable but not always required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Respect
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient in a fast-paced environment

Self-Assessment Questions:

• How do you demonstrate Hertz's commitment to customer-centricity in your approach to partnership marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a partnership or project?
• How do you balance the need for strategic, long-term planning with the demands of day-to-day tactical execution?

ASSUMPTION: Candidates who can demonstrate a strong alignment with Hertz's values and a compatible work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Navigating complex partner relationships and internal stakeholder dynamics
• Adapting to changes in partner priorities or market conditions
• Balancing strategic, long-term planning with tactical, day-to-day execution

ASSUMPTION: The successful candidate will be able to manage these challenges effectively, leveraging strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on strategic partnership marketing, requiring a unique blend of skills and experience
• In the travel industry, partnership marketing plays a critical role in driving growth and brand awareness, making this role particularly valuable and impactful
• Career progression in this role could lead to senior positions within the Partnership Marketing team or related departments, with opportunities to expand responsibilities or take on leadership roles

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the specific requirements of partnership marketing in the travel industry.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a major airline partner to drive revenue and brand exposure
• Analyzing performance data to optimize marketing activities and improve ROI for a key hotel partner
• Collaborating with cross-functional teams to maximize partnership visibility across main source and destination markets

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Partnership Marketing Manager, requiring a broad skill set and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Partnership Marketing team and how this role fits into the broader organization?
• How does Hertz support the professional development and growth of its partnership marketing team members?
• What are the most significant challenges facing the Partnership Marketing team in the coming year, and how can this role contribute to addressing them?
• How does Hertz approach collaboration and communication with its partners, and what role would I play in maintaining and enhancing these relationships?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to understanding the organization and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful partnership marketing campaigns or projects you've worked on
• Research Hertz's partnership portfolio and be prepared to discuss potential opportunities or challenges
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.