📌 Core Information
🔹 Job Title: Partnerships Associate - Cards
🔹 Company: Tide
🔹 Location: India, Delhi NCR
🔹 Job Type: On-site, Full-time
🔹 Category: Field Sales, Partnerships
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively engaging with potential partners in sectors like restaurants, hotels, salons, and retail outlets to drive the adoption of Tide Cards.
- Managing the acquisition pipeline, converting leads into successful partnerships through consistent follow-ups, pitches, and closing deals.
- Collaborating with internal teams to activate monthly marketing strategies, promoting Tide’s offerings in various sectors.
- Developing long-term relationships with partners by identifying growth opportunities, driving further engagement, and ensuring continued success.
ASSUMPTION: This role requires a proactive, self-starter attitude with a strong focus on achieving sales targets and driving business growth.
📋 Key Responsibilities
✅ Identify and prospect potential partners (restaurants, hotels, salons, and retail outlets) in Delhi NCR, promoting the Tide Prepaid and Credit Cards for their business needs.
✅ Manage the acquisition pipeline, converting leads into successful partnerships through consistent follow-ups, pitches, and closing deals.
✅ Actively engage with prospects in the field, visiting potential partners in person to present and pitch Tide’s financial solutions, focusing on the Tide Cards.
✅ Assist new partners with the onboarding process, ensuring they are well-equipped to utilize Tide’s offerings and achieve success with the product.
✅ Collaborate with internal teams to activate monthly marketing strategies, promoting Tide’s offerings in restaurants, hotels, salons, and retail outlets.
✅ Identify and address any issues or concerns faced by partners, escalating them to internal teams for resolution in a timely manner.
✅ Monitor competitors and trends in the Payments, Prepaid Cards, and Credit Cards sector, staying informed on market dynamics and sharing insights with the team.
ASSUMPTION: This role involves extensive field work, requiring strong interpersonal and communication skills to engage with potential partners and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: Around 3 years of experience in field sales, preferably in the Payments, Prepaid Cards, or Credit Cards industry, focusing on partnership development and client acquisition.
Required Skills:
- Excellent interpersonal and communication skills to engage with potential partners and stakeholders effectively.
- Proactive with a self-starter attitude and the ability to work independently in a field sales environment.
- Strong focus on achieving sales targets and driving business growth with attention to detail and persistence.
- Ability to think creatively and develop innovative solutions to drive new partnerships and maximize existing relationships.
- Comfortable with hands-on, field-based work, visiting partners directly and understanding market dynamics at the grassroots level.
- Ability to work closely with internal teams and contribute to the overall success of Tide’s objectives.
Preferred Skills:
- Familiarity with the payments or fintech industry and a strong understanding of Prepaid and Credit Cards solutions.
ASSUMPTION: Candidates with relevant industry experience and a proven track record in field sales will be prioritized.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 900,000 per annum (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- 25 days holiday
- Additional health and dental insurance
- Food vouchers
- Investment in your development with a ₹40,000 professional L&D budget per year and up to three L&D paid days off
- Enhanced family-friendly leave
Working Hours: Full-time, Monday to Friday (Flexible, with the ability to work additional hours as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on small business banking and administrative solutions.
Company Size: Medium (1,001-5,000 employees), offering a collaborative and dynamic work environment.
Founded: 2015, with a mission to save small businesses time and money by providing comprehensive business management and banking solutions.
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, along with a comprehensive set of connected administrative solutions from invoicing to accounting.
- Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian, and German SMEs.
- Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin, and Belgrade, Tide employs over 2,000 employees.
Company Specialties:
- Business banking and financial services
- Administrative solutions for small businesses
- Fintech and digital banking
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing company with a strong focus on innovation and customer satisfaction, making it an attractive place to work for driven and passionate individuals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Field Sales Manager and works closely with internal teams, such as Marketing and Product.
Work Arrangement: On-site, with the ability to work remotely as needed. The role requires extensive field work, visiting potential partners in person.
Growth Opportunities:
- Advancement within the Field Sales team, such as promotion to Senior Partnerships Associate or Team Lead.
- Transition to other departments, such as Marketing or Product, based on individual interests and skills.
- Expansion into new markets and product offerings, providing opportunities for increased responsibility and impact.
ASSUMPTION: Tide’s fast-paced growth and diverse range of offerings provide numerous opportunities for career development and progression.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Delhi NCR, with the possibility of visiting partner locations across the region.
Geographic Context:
- Delhi NCR is a major commercial hub in India, with a thriving business ecosystem and numerous potential partners for Tide.
- The region offers a mix of urban and suburban environments, with easy access to amenities and transportation.
- The local culture is diverse and vibrant, with a strong focus on food, arts, and entertainment.
Work Schedule: Full-time, with flexible hours to accommodate field work and partner visits. The role may require working additional hours as needed to meet sales targets and deadlines.
ASSUMPTION: The Delhi NCR office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the Field Sales Manager and a member of the internal team
- Final round interview with the Head of Field Sales or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Sales and negotiation skills
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Industry knowledge and understanding of Tide’s offerings
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Payments, Prepaid Cards, and Credit Cards sector and Tide’s offerings.
- Prepare examples of your sales achievements and partnership development strategies.
ATS Keywords: Partnership development, client acquisition, field sales, Tide Cards, Prepaid Cards, Credit Cards, small business banking, fintech, market dynamics, competitor analysis
ASSUMPTION: Tide’s recruitment process is designed to assess candidates’ skills and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Sales enablement tools (e.g., Showpad, Seismic)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Tide provides its employees with the necessary tools and technologies to succeed in their roles and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Tide prioritizes the needs and satisfaction of its small business customers.
- Innovative: Tide encourages creativity and continuous improvement in all aspects of its business.
- Collaborative: Tide fosters a culture of teamwork and open communication, both internally and with partners.
Work Style:
- Proactive and self-driven, with a strong focus on achieving sales targets and driving business growth.
- Adaptable and flexible, able to work independently and in a dynamic, fast-paced environment.
- Results-oriented, with a commitment to delivering high-quality work and exceeding expectations.
Self-Assessment Questions:
- How do you align with Tide’s customer-centric approach, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you prioritize and manage your time and workload to ensure you consistently meet your sales targets and deadlines?
ASSUMPTION: Tide values diversity and inclusion, seeking candidates who can contribute to and thrive in a dynamic, multicultural work environment.
⚠️ Potential Challenges
- Extensive field work and travel may be required, which could be physically demanding and time-consuming.
- The role involves managing a high volume of leads and partnerships, which can be challenging and require strong organizational skills and time management.
- Competition in the Payments, Prepaid Cards, and Credit Cards sector can be intense, requiring constant adaptation and innovation to maintain a competitive edge.
- The Delhi NCR region can have challenging traffic conditions and a fast-paced business environment, which may impact work-life balance.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other partnership development roles, this position offers a unique focus on the Payments, Prepaid Cards, and Credit Cards sector, with a strong emphasis on driving business growth through partnerships with small businesses.
- Tide’s customer-centric approach and innovative offerings set it apart from traditional financial institutions, providing opportunities for greater impact and innovation in the role.
- Career progression in this role can lead to advancement within the Field Sales team or transition to other departments, such as Marketing or Product, based on individual interests and skills.
ASSUMPTION: This role offers a unique blend of industry focus, customer-centric approach, and growth opportunities, making it an attractive choice for candidates seeking a challenging and rewarding career in the fintech sector.
📝 Sample Projects
- Developing a targeted marketing campaign to promote Tide Cards to restaurants and hotels in the Delhi NCR region, with a focus on driving adoption and increasing market share.
- Conducting a competitive analysis of the Prepaid Cards and Credit Cards market in India, identifying trends and opportunities for Tide to differentiate its offerings and capture market share.
- Collaborating with internal teams to create and implement a customer referral program, incentivizing existing partners to refer new business and drive growth for Tide.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Partnerships Associate may undertake, showcasing the role’s focus on driving business growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales cycle for Tide’s partnership development process, and how can I contribute to streamlining and improving it?
- How does Tide support the professional development and growth of its employees, particularly in the Field Sales team?
- Can you provide an example of a successful partnership that Tide has developed, and what factors contributed to its success?
- How does Tide measure and track the performance of its Partnerships Associates, and what key metrics should I focus on to achieve success in this role?
- What are the most significant challenges facing Tide in the Delhi NCR region, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving success for Tide.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on partnership development, client acquisition, and industry knowledge.
- Prepare examples of your sales achievements and partnership development strategies to demonstrate your qualifications and fit for the role.
- If selected for an interview, be prepared to discuss your understanding of the Payments, Prepaid Cards, and Credit Cards sector, as well as your approach to driving business growth through partnerships.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
