Partnerships / B2B Marketing Manager

📌 Core Information

🔹 Job Title: Partnerships / B2B Marketing Manager

🔹 Company: Laka

🔹 Location: London, England, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK (UK, NL, FR)

🚀 Job Overview

Key aspects of this role include:

• Driving growth through strategic partnerships, events, and product marketing campaigns
• Crafting and executing marketing plans for strategic partnerships
• Positioning Laka's offerings for maximum impact across B2B2C and commercial audiences
• Managing events and creating engaging content to enhance brand visibility
• Collaborating with cross-functional teams to deliver memorable experiences

ASSUMPTION: This role requires a dynamic individual who can thrive in a varied and fast-paced environment. Strong communication, project management, and language skills are essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute marketing plans for strategic partnerships, including launch strategies, customer engagement, collaborations, case studies, and promotions

✅ Position Laka's offerings through differentiation, messaging, channel growth, conversion, and content strategy

✅ Elevate Laka's pitching process with standout storytelling and visuals, and manage pitch projects

✅ Organize and execute Laka's presence at major annual events and provide ad hoc support for partner-led events

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple workstreams effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in marketing, particularly in partnership-driven environments (2-5 years)

Required Skills:

• Fluent English and another language (French, German, or Dutch)
• Proven experience in CRM tools and designing engaging email workflows
• Solid experience in product marketing, from messaging to execution
• Ability to manage multiple workstreams while keeping an eye on the big picture

Preferred Skills:

• Knowledge of how and why organisations develop strategic partnerships
• Additional language skills to enhance global outreach
• Passion for cycling or related industries

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent qualifications for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for mid-senior level marketing roles in London)

Benefits:

• Remote-first way of working
• Share options
• Company bonus scheme
• Annual leave (25 days + bank holidays)
• Pension scheme
• Private medical insurance
• Home set-up allowance
• Lunch on us
• Company-wide events
• Monthly socials
• Laka swag
• Laka credit
• Mental health support

Working Hours: Full-time (37.5 hours/week), flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance and InsurTech

Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and impact

Founded: 2017 - Laka is a young, innovative company with a strong focus on collective cover and rewriting the rules of insurance

Company Description:

• Laka is transforming insurance by connecting passionate cyclists to form a collective and protect their bikes
• The company exists to rewrite the rules of insurance so it's something people stand with, not against
• Laka offers collective cover, fast claims, fair cost-sharing, and a maximum price guarantee

Company Specialties:

• Insurance
• Cycling
• InsurTech

Company Website: laka.co

ASSUMPTION: Laka is a fast-growing, innovative company with a strong focus on collective cover and rewriting the rules of insurance. The company offers a unique value proposition and a strong brand ethos centered around cycling and community.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant growth opportunities and the chance to make a substantial impact on Laka's marketing efforts

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including partnerships, product, and events

Work Arrangement: Remote OK (UK, NL, FR) - Laka offers a remote-first way of working, with the option to use office spaces in London, Bristol, and Amsterdam

Growth Opportunities:

• As Laka continues to grow, there will be ample opportunities for career progression within the marketing team
• This role offers the chance to work on a wide range of projects and campaigns, providing diverse learning experiences
• The company's focus on innovation and disruption in the insurance industry presents unique growth opportunities

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and learning opportunities. Laka's focus on innovation and disruption in the insurance industry presents unique challenges and rewards for the right candidate.

🌍 Location & Work Environment

Office Type: Remote-first with office spaces in London, Bristol, and Amsterdam

Office Location(s): 20 St Thomas St, London, SE1 9RS, GB; Raamplein 1, Amsterdam, 1016 XK, NL; Dreikönigsweg 9, Göppingen, 73033, DE

Geographic Context:

• London, England, United Kingdom - A vibrant, multicultural city with a thriving tech and startup scene
• Amsterdam, Netherlands - A bustling city with a strong focus on innovation, technology, and sustainability
• Göppingen, Germany - A mid-sized city with a rich history and a growing tech industry

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: Laka's remote-first work environment offers candidates the flexibility to work from home or use office spaces in London, Bristol, or Amsterdam. The company's focus on results and outcomes allows for a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Phone/Video screen with the HR team
• First-round interview with the Head of Marketing
• Second-round interview with the Marketing team
• Final interview with the CEO and/or other senior stakeholders

Key Assessment Areas:

• Language skills (English and another language)
• Marketing expertise and strategic thinking
• Project management and organizational skills
• Cultural fit and alignment with Laka's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, language skills, and relevant achievements
• Prepare examples of successful partnership marketing campaigns, product marketing strategies, and event management experiences
• Demonstrate your understanding of Laka's unique value proposition and brand ethos

ATS Keywords: Partnership marketing, B2B marketing, product marketing, event management, CRM, email workflows, language skills, English, French, German, Dutch

ASSUMPTION: Laka's interview process is designed to assess candidates' marketing expertise, language skills, and cultural fit. The company values strategic thinking, creativity, and a strong work ethic.

🛠️ Tools & Technologies

• CRM: HubSpot, Salesforce, or similar
• Marketing Automation: Mailchimp, Marketo, or similar
• Project Management: Asana, Trello, or similar
• Design: Canva, Adobe Creative Suite, or similar
• Analytics: Google Analytics, Mixpanel, or similar

ASSUMPTION: Laka uses a variety of marketing, project management, and design tools to streamline workflows and enhance collaboration. Candidates should have experience with relevant tools and be willing to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Collective: We believe in the power of community and working together
• Innovative: We challenge the status quo and strive to improve every day
• Bold: We take calculated risks and embrace change

Work Style:

• Remote-first: Laka offers a flexible, remote-first work environment with office spaces in London, Bristol, and Amsterdam
• Collaborative: Laka values teamwork and cross-functional collaboration
• Results-driven: Laka focuses on outcomes and impact rather than hours worked

Self-Assessment Questions:

• Do you align with Laka's collective, innovative, and bold values?
• Are you comfortable working in a remote-first, collaborative environment?
• Do you thrive in a results-driven, fast-paced work environment?

ASSUMPTION: Laka values candidates who align with the company's collective, innovative, and bold values. The company's remote-first, collaborative work environment requires strong communication, project management, and self-motivation skills.

⚠️ Potential Challenges

• Managing multiple workstreams and prioritizing tasks in a fast-paced environment
• Balancing strategic thinking with day-to-day execution and tactical tasks
• Adapting to a remote-first work environment and maintaining strong communication with team members
• Managing events and coordinating with external vendors and partners

ASSUMPTION: This role presents unique challenges and rewards for the right candidate. Strong project management, organizational, and communication skills are essential for success in this position.

📈 Similar Roles Comparison

• This role is unique in its focus on partnership marketing, event management, and product marketing within the insurance and InsurTech industries
• Compared to traditional B2B marketing roles, this position requires a strong focus on strategic partnerships and collective cover
• Career progression in this role may lead to specialized positions in partnership marketing, event management, or product marketing within the insurance and InsurTech industries

ASSUMPTION: This role offers unique opportunities and challenges within the insurance and InsurTech industries. Candidates should have a strong understanding of partnership marketing, event management, and product marketing, as well as relevant industry experience.

📝 Sample Projects

• Developing and executing a marketing plan for a strategic partnership with a major cycling event
• Creating compelling product-focused content for Laka's website and social media channels
• Managing Laka's presence at a major industry conference, including logistics, speaker coordination, and on-site representation

ASSUMPTION: These sample projects illustrate the varied and challenging nature of this role. Candidates should be prepared to manage multiple workstreams and adapt to changing priorities and deadlines.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Laka support the growth and development of its marketing team members?
• What are the most challenging aspects of working in a remote-first environment, and how does Laka address these challenges?
• How does Laka measure the success of its partnership marketing, event management, and product marketing efforts?
• What opportunities are there for career progression within the marketing team at Laka?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the team dynamics at Laka. Asking thoughtful questions demonstrates a strong interest in the position and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply here
• Tailor your resume and cover letter to highlight your marketing experience, language skills, and relevant achievements
• Prepare examples of successful partnership marketing campaigns, product marketing strategies, and event management experiences
• Demonstrate your understanding of Laka's unique value proposition and brand ethos
• Follow up with the Laka HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.