📌 Core Information
🔹 Job Title: Partnerships Director - CPG, North America
🔹 Company: Social Nature
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Sales & Business Development
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Growing multi-million dollar CPG client portfolios through business development and account management
- Selling to new CPG customers and retaining existing accounts
- Managing a Salesforce pipeline and providing accurate sales forecasts
- Developing relationships with key departments to fulfill deals
- Becoming an expert on CPG marketing and growth strategies
ASSUMPTION: This role requires a strong sales background with a focus on business development and account management. Experience in the CPG industry is preferred but not required.
📋 Key Responsibilities
✅ Sell to new CPG customers by doing your own business development (LinkedIn, calls, emails, tradeshows) and responding to inbound marketing qualified leads.
✅ Retain and grow an existing account book by developing collegial, proactive relationships with colleagues in key departments, especially the Client Success team responsible for fulfilling deals won.
✅ Become an expert on CPG marketing and growth strategies. Proactive intelligence gathering on CPG marketing best practices, emerging digital marketing best practices, and competitive offerings.
✅ Diligently manage a Salesforce pipeline, tracking progress vs. goals, creating accurate sales forecasts, reporting on progress, identifying barriers, and defining tactical plans to meet and overcome near-term obstacles to meeting sales goals.
ASSUMPTION: This role requires strong sales skills, with a focus on business development, account management, and pipeline management. Experience in the CPG industry is preferred but not required.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of B2B sales and business development experience, with relevant experience selling digital marketing solutions to CPG brands preferred
Required Skills:
- Proven success in hunting for qualified sales prospects, closing large 5+ figure deals, and growing an existing sales book
- Using a consultative approach, strong track record of identifying and understanding customer needs and successfully implementing business solutions
- Proven success in managing a pipeline and closing large contracts
- Proven negotiation and closing skills
- Takes an active interest in increasing customer satisfaction and deepening customer relationships
- Business acumen with the ability to engage and interact with senior-level leadership within the client’s organization, all with high levels of empathy
- Excellent communication skills that are clear and concise whether it’s by email, LinkedIn, Zoom, or phone
- Strong CRM system management and organization
Preferred Skills:
- Knowledge of digital marketing or experience selling to CPG clients
ASSUMPTION: This role requires a strong sales background with a focus on business development and account management. Experience in the CPG industry is preferred but not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 CAD per year, with an expected annual On Target Earnings (OTE) of up to $150,000 CAD in the first year, which will grow annually as the portfolio does!
Benefits:
- Comprehensive Health & Wellness benefits
- $1,200 wellness spending account
- $500 home office improvement stipend
- Stock Option Benefit
- 30 PTO days per year, including 15 days annual vacation, 3 annual personal days, and 12 designated company holidays
- Flex week between Dec 24 - Jan 1
- Team events
Working Hours: Full-time, with a focus on results and productivity
ASSUMPTION: The salary range provided is based on market benchmarks and experience. The expected annual On Target Earnings (OTE) is an estimate based on meeting sales targets.
📌 Applicant Insights
🔍 Company Context
Industry: Social Nature operates in the Internet Marketplace Platforms industry, focusing on connecting CPG brands with consumers looking for better-for-you products.
Company Size: Social Nature has 11-50 employees, providing a dynamic and entrepreneurial work environment.
Founded: 2015, with a mission to get more natural products onto grocery shelves and into people's cupboards.
Company Description:
- At Social Nature, we aim to get more natural products onto grocery shelves and into people's cupboards.
- Powered by over 1.2 million shoppers, our online to in-store product discovery platform helps natural brands reach new consumers, drive sales, and gain insights.
- Over 600 natural brands in the food, beverage, health, and beauty space trust Social Nature to help them acquire their target consumer.
Company Specialties:
- CPG
- Product Sampling
- Natural Products
- Consumer Insights
- Product Reviews
- Digital Marketing
- Health & Wellness
- Food and Beverage
- Focus Groups
- Retail Support
- Review Syndication
- Brand Marketing
- Product Marketing
- CPG Marketing
- Customer Acquisition
- Product Distribution
- Product Demos
- Food Retail
- Beverage Retail
- Shopper Insights
- Shopper Marketing
Company Website: business.socialnature.com
ASSUMPTION: Social Nature is a growing company with a focus on connecting CPG brands with consumers looking for better-for-you products. Their platform helps natural brands reach new consumers, drive sales, and gain insights.
📊 Role Analysis
Career Level: This role is suitable for experienced sales professionals looking to grow their career in the CPG industry.
Reporting Structure: The Partnerships Director will report directly to the Head of Sales & Business Development.
Work Arrangement: This role is fully remote and open to applicants across Canada.
Growth Opportunities:
- As the company grows, there may be opportunities for advancement within the sales and business development team.
- Growing the portfolio and meeting sales targets may lead to increased compensation and bonuses.
ASSUMPTION: This role offers growth opportunities based on meeting sales targets and growing the portfolio. As the company grows, there may be opportunities for advancement within the sales and business development team.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): N/A
Geographic Context:
- Canada has a diverse and multicultural population, with a strong focus on work-life balance.
- The cost of living varies depending on the region, with major cities generally being more expensive.
- Canada offers universal healthcare and a strong social safety net.
Work Schedule: Full-time, with a focus on results and productivity. The work schedule is flexible, with the expectation that the role will be performed during standard business hours.
ASSUMPTION: This role is fully remote and open to applicants across Canada. The work schedule is flexible, with a focus on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Head of Sales & Business Development
- Interview with the CEO
- Offer extended
Key Assessment Areas:
- Sales skills and experience
- Understanding of the CPG industry
- Communication skills
- Problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience and any relevant experience in the CPG industry.
- Be prepared to discuss your sales strategy and how you approach business development.
- Research Social Nature and be prepared to discuss why you are a good fit for the company.
ATS Keywords: B2B sales, business development, CPG, digital marketing, sales pipeline, account management, customer satisfaction, empathy, communication skills, CRM system management
ASSUMPTION: The interview process will focus on assessing the candidate's sales skills, experience, and understanding of the CPG industry. The application process may involve multiple interviews with different stakeholders within the company.
🛠️ Tools & Technologies
- Salesforce
- LinkedIn
- Email and phone communication tools
ASSUMPTION: This role requires proficiency in Salesforce, LinkedIn, and standard email and phone communication tools.
👔 Cultural Fit Considerations
Company Values:
- Make it happen
- Champion the customer
- Win together
- Keep it real
- Focus on impact
- Own your craft
Work Style:
- Entrepreneurial
- Dynamic
- Collaborative
- Results-driven
Self-Assessment Questions:
- Do you thrive in an entrepreneurial environment and enjoy working collaboratively with a team to achieve results?
- Are you passionate about helping CPG brands reach new consumers and drive sales?
- Do you have strong communication skills and the ability to build relationships with key stakeholders within the client’s organization?
ASSUMPTION: Social Nature values an entrepreneurial work style, with a focus on collaboration, results, and customer satisfaction. Candidates should be passionate about helping CPG brands reach new consumers and drive sales.
⚠️ Potential Challenges
- Managing a large sales book and meeting aggressive sales targets
- Developing and maintaining relationships with key stakeholders within the client’s organization
- Staying up-to-date with the latest trends and best practices in the CPG industry
- Managing a remote work environment and maintaining productivity
ASSUMPTION: This role may present challenges in managing a large sales book, developing relationships with key stakeholders, staying up-to-date with industry trends, and managing a remote work environment.
📈 Similar Roles Comparison
- This role is similar to other Partnerships Director or Business Development Manager roles within the CPG industry, with a focus on selling to new customers and retaining existing accounts.
- However, this role is unique in that it focuses on the natural products and health and wellness space, with a platform that connects CPG brands with consumers looking for better-for-you products.
- Career progression in this role may lead to opportunities within the sales and business development team, as well as other areas of the company.
ASSUMPTION: This role is similar to other Partnerships Director or Business Development Manager roles within the CPG industry, but with a unique focus on the natural products and health and wellness space.
📝 Sample Projects
- Developing and executing a sales strategy to grow an existing account book
- Conducting market research to identify new sales opportunities within the CPG industry
- Managing a Salesforce pipeline and providing accurate sales forecasts
- Building and maintaining relationships with key stakeholders within the client’s organization
ASSUMPTION: This role may involve developing and executing sales strategies, conducting market research, managing a Salesforce pipeline, and building relationships with key stakeholders within the client’s organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Social Nature support the growth and development of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Social Nature measure success for this role?
- What are the key qualities and skills that Social Nature values in its employees?
ASSUMPTION: These questions are designed to provide insight into the company's priorities, culture, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales experience and any relevant experience in the CPG industry.
- Prepare for your interview by researching Social Nature and be prepared to discuss why you are a good fit for the company.
- Follow up with the hiring manager within 48 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
