📌 Core Information
🔹 Job Title: Partnerships Executive
🔹 Company: Sporty Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Sports, Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting sponsorship strategies and managing partner relationships
- Driving revenue growth and brand exposure through activation programs
- Working cross-functionally with various departments and stakeholders
- Requiring a strategic mindset and strong interpersonal skills
ASSUMPTION: This role involves a high level of collaboration and requires a proactive, strategic approach to partnership management and activation.
📋 Key Responsibilities
✅ Build and maintain strong relationships with existing partners and ambassadors
✅ Develop and implement a comprehensive sponsorship strategy
✅ Identify potential sponsorship opportunities and evaluate their suitability and profitability
✅ Ideate content and execute activation programs to drive engagement
✅ Deliver best-in-class partnership and account management, including contract management, integrated promotions, experiential marketing, branding, digital, social media, and more
✅ Represent Sporty Group externally and contribute to the organization's market narrative
✅ Conduct market research and identify prospective sponsors that align with the organization's target audience and objectives
✅ Monitor sponsorship performance, evaluate ROI, and prepare regular reports for management
✅ Stay informed about industry trends, emerging technologies, and best practices in sponsorship marketing
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Sports Management, or a related field
Experience: 1-2 years of relevant experience in a sports business environment
Required Skills:
- Excellent knowledge of the sports and/or betting industry
- Experience in assisting with creative ideation for activations
- Full professional fluency in both written and spoken English and Spanish
- Excellent client management and servicing experience
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in sports marketing or sponsorship management will be well-suited for this role, even if they do not meet the exact education requirements.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on industry standards for entry-level marketing roles in Madrid)
Benefits:
- Centrally located offices with a hybrid work setup
- 23 working days of annual leave, plus public holidays
- Optional flexible remuneration scheme (e.g., meals, transport, childcare)
- Employment contract under Spanish payroll, registered with Spanish Social Security
- Quarterly performance-based bonuses
- Flexible working hours
- Top-of-the-line equipment and tools
- Employee referral bonuses
- Regional and global company retreats
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Madrid. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sporty Group operates in the spectator sports industry, focusing on sports media, gaming, social, and fintech platforms that serve millions of daily active users globally.
Company Size: Sporty Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2013, with headquarters in London and operations across more than 10 countries and 3 continents.
Company Description:
- Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social, and fintech platforms.
- The company empowers employees with a dynamic and flexible work life, focusing on results and high performance.
- Sporty Group offers the security and support of a global business with the allure of a startup environment.
Company Specialties:
- Sports media and gaming platforms
- Social and fintech services
- Global operations and user base
Company Website: www.sportygroup.com
ASSUMPTION: Sporty Group's diverse user base and global operations provide ample opportunities for partnerships and sponsorships across various sports and regions.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing or partnerships role, with opportunities for growth and advancement within the organization.
Reporting Structure: This role reports directly to the Head of Partnerships or a similar senior manager within the organization.
Work Arrangement: Hybrid work arrangement, with 2-3 days per week in the office and the remainder working remotely.
Growth Opportunities:
- Progression to senior partnership roles within the organization
- Expanding responsibilities and managing a team of partnerships executives
- Cross-functional collaboration with other departments, such as content, marketing, or commercial teams
ASSUMPTION: Successful candidates in this role will have opportunities to grow within the organization, as Sporty Group values internal promotions and career development.
🌍 Location & Work Environment
Office Type: Centrally located offices in Madrid, with a hybrid work setup offering flexibility and work-life balance.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant sports culture and a diverse range of sports teams and events.
- The city offers a high quality of life, with a rich cultural scene, excellent dining options, and a thriving nightlife.
- Madrid is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager or a panel of stakeholders
- Final interview or assessment with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with Sporty Group's values
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Knowledge of the sports industry and sponsorship landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the sports industry and sponsorship marketing in your application materials.
- Prepare examples of successful partnership activations or campaigns you've worked on in the past.
- Follow up with the hiring manager or HR department after your interview to express your interest in the role.
ATS Keywords: Partnership management, sponsorship strategy, market research, client management, interpersonal skills, creative ideation, digital marketing, social media, branding, experiential marketing, contract management, performance evaluation, fluency in English, fluency in Spanish, knowledge of sports industry, knowledge of betting industry
ASSUMPTION: Sporty Group uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, or Mailchimp)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used by Sporty Group may vary depending on the department and role. Familiarity with common marketing, project management, and CRM tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Create value for users
- Act in the long-term interests of Sporty
- Focus on product improvements and innovation
- Be responsible
- Preserve integrity and honesty
- Respect confidentiality and privacy
- Ensure stability, security, and scalability
- Work hard with passion and pride
Work Style:
- High-performance based, with an emphasis on support and results
- Flexible hours and remote work options
- Dynamic and startup-like environment within a global organization
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-performance work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you align with Sporty Group's operating principles and values?
ASSUMPTION: Candidates who are self-motivated, results-driven, and aligned with Sporty Group's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple partnerships and activations simultaneously, requiring strong organizational skills and time management
- Working with diverse stakeholders, including partners, ambassadors, and internal teams, necessitating excellent communication and interpersonal skills
- Keeping up with industry trends and emerging technologies in the fast-paced sports and betting landscape
- Adapting to a hybrid work environment, balancing remote work and in-office collaboration
ASSUMPTION: Successful candidates in this role will be able to overcome these challenges by demonstrating strong organizational skills, effective communication, and a proactive, strategic approach to partnership management.
📈 Similar Roles Comparison
- This role focuses more on partnership management and activation than traditional sales or account management roles.
- Compared to other sports marketing or sponsorship roles, this position offers a unique blend of strategic planning, creative ideation, and cross-functional collaboration.
- Career progression in this role may lead to senior partnership or management positions within the organization.
ASSUMPTION: Candidates with experience in sports marketing, sponsorship management, or related fields will find this role to be a unique and exciting opportunity for growth and development within the sports industry.
📝 Sample Projects
- Developing and executing a comprehensive sponsorship strategy for a major sports event or team
- Managing relationships with high-profile partners and ambassadors, ensuring their needs are met and expectations are exceeded
- Conducting market research to identify new sponsorship opportunities and evaluate their potential impact on the organization's brand and revenue
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Partnerships Executive role at Sporty Group.
❓ Key Questions to Ask During Interview
- Can you describe the typical partnership lifecycle and how this role fits into the broader organization's partnership strategy?
- How does Sporty Group support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sporty Group measure the success of its partnership activations, and what metrics are most important for this role?
- What is the hybrid work arrangement like in practice, and how does the team collaborate and communicate effectively?
ASSUMPTION: Asking these questions will help candidates better understand the role, the organization, and the team dynamics, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful partnership activations or campaigns you've worked on in the past.
- Follow up with the hiring manager or HR department after your interview to express your interest in the role.
- If selected for the final round, be prepared to present your ideas for a hypothetical partnership activation or strategy.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
