📌 Core Information
🔹 Job Title: Partnerships & Field Marketing Manager
🔹 Company: Modernize Home Services
🔹 Location: Austin, Texas
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Building and nurturing strategic partnerships with software providers, platforms, and industry associations
- Planning, coordinating, and attending industry events, trade shows, and partner activations
- Collaborating with sales and marketing teams to drive partner engagement, lead generation, and brand visibility
- Leveraging AI tools to increase productivity and content creation
- Representing the company at regional or national events, driving engagement and lead capture
ASSUMPTION: This role requires a dynamic, people-oriented individual with strong communication skills and the ability to work autonomously in an individual contributor role.
📋 Key Responsibilities
✅ Partnership Development: Build and nurture strong relationships with software partners, platforms, and industry associations. Regularly engage partners to source referrals, co-marketing opportunities, and event collaborations. Develop and manage a partner outreach and communication cadence.
✅ Field Marketing & Events: Plan, coordinate, and attend industry events, trade shows, and partner activations (virtual and in-person). Serve as the face of the company at regional or national events, driving engagement and lead capture. Work cross-functionally to develop event strategies that align with sales and marketing goals.
✅ Sales Enablement & Content Gathering: Collaborate with sales and marketing teams to identify partner needs and co-create campaign assets. Source marketing materials, testimonials, and value-driven content from partners. Help facilitate warm introductions and partner-driven leads to the sales team.
✅ Tech & AI Fluency: Use CRM systems (e.g., Salesforce), marketing automation tools (e.g., Eloqua), and AI productivity tools (e.g., ChatGPT) effectively. Understand and leverage AI tools to increase outreach productivity and content creation.
✅ Communication & Coordination: Communicate clearly and professionally in written messages, presentations, and virtual meetings. Coordinate with internal teams to share partner insights, campaign performance, and field learnings. Work closely with Demand Gen and Product marketing teams.
ASSUMPTION: This role requires excellent interpersonal and communication skills, both verbal and written, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in partnerships, field marketing, or partner sales—ideally in tech or home improvement
Required Skills:
- Proven experience in partnership development, field marketing, or partner sales
- Excellent interpersonal and communication skills, both verbal and written
- Familiarity with CRMs (e.g., Salesforce), marketing tools (e.g., Eloqua), and AI productivity tools (e.g., ChatGPT)
- Strong organizational skills and ability to manage multiple priorities
- Based in or near Austin, TX (preferred) with ability to travel for events as needed
Preferred Skills:
- Knowledge of the home improvement or contractor services industry
- Existing relationships in the SaaS or field service tech space
- Experience working with channel sales or partner marketing teams
ASSUMPTION: Candidates should have a proven track record in building and maintaining strong partner relationships, planning and executing successful events, and collaborating effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 USD annually
Benefits:
- Competitive salary, stock, and bonus opportunities
- Health, dental, and vision insurance
- Paid time off and flexible work environment
- A collaborative team that values innovation, creativity, and relationships
- Opportunity to shape a growing function with high visibility
- A beautiful office in downtown Austin overlooking Ladybird Lake
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on the applicant’s geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Modernize operates in the marketing services industry, focusing on home services marketing and connecting contractors with homeowners looking to upgrade their homes.
Company Size: Modernize is a mid-sized company with 51-200 employees, providing a dynamic startup environment with opportunities for growth and innovation.
Founded: Modernize was founded in 2008 as Home Improvement Leads and rebranded as Modernize in 2015.
Company Description:
- Modernize is a home services marketing platform, helping professionals find and win more projects
- The company focuses primarily on energy efficiency upgrades like solar panels, windows, and roofing
- Modernize works with the most professional contractors in the country and touches millions of homeowners each year
Company Specialties:
- Marketing Services
- Branded Campaigns
- High Intent Leads
Company Website: www.modernize.com
ASSUMPTION: Modernize's focus on the home improvement industry provides a unique opportunity for candidates interested in this niche.
📊 Role Analysis
Career Level: This role is an individual contributor position, ideal for a mid-career professional looking to make a significant impact in a growing function.
Reporting Structure: The Partnerships & Field Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This is a hybrid role, with a preference for candidates based in or near Austin, TX. The role requires occasional travel for events and partner meetings.
Growth Opportunities:
- As the company grows, there may be opportunities to expand the role or take on additional responsibilities
- The role offers the chance to shape a growing function and gain visibility within the organization
- Modernize's dynamic startup environment provides ample opportunities for professional development and career advancement
ASSUMPTION: This role offers a unique opportunity for a motivated individual to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modernize's office is located in downtown Austin, TX, providing a vibrant and dynamic work environment.
Office Location(s): 804 Congress Ave, Austin, TX - Texas 78701, US
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music scene, cultural attractions, and outdoor activities
- Austin's central location in the southern United States makes it an ideal hub for business and tourism
Work Schedule: The work schedule is generally Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and event attendance.
ASSUMPTION: Austin's dynamic and growing tech industry, combined with its high quality of life, makes it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and a team member
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to build relationships
- Event planning and coordination experience
- Understanding of CRM and marketing tools
- Problem-solving skills and ability to work autonomously
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partnerships, events, or marketing campaigns you've managed
- Demonstrate your understanding of the home improvement industry and Modernize's business model
- Showcase your ability to work collaboratively with cross-functional teams
ATS Keywords: Partnership development, field marketing, event planning, CRM, marketing automation, AI productivity, home improvement, contractor services
ASSUMPTION: Modernize's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and problem-solving abilities.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Eloqua
- AI Productivity: ChatGPT
- Project Management: Asana, Trello, or similar tools
- Event Planning: Cvent, Bizzabo, or similar tools
ASSUMPTION: Familiarity with these tools is preferred, but Modernize is open to training candidates on their specific toolstack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Modernize encourages creativity and continuous improvement
- Collaboration: The company values open communication and teamwork
- Relationships: Modernize prioritizes building strong, lasting connections with partners, customers, and employees
Work Style:
- Dynamic: Modernize's startup environment requires adaptability and a willingness to take on new challenges
- People-oriented: The company values strong interpersonal skills and a focus on building relationships
- Results-driven: Modernize expects employees to take ownership of their work and deliver meaningful results
Self-Assessment Questions:
- How do you align with Modernize's value of innovation, and what specific ideas do you have to drive growth and improvement?
- Describe a time when you successfully built and maintained a strong partner relationship, and how would you apply that experience at Modernize?
- How do you balance working autonomously on tasks with collaborating effectively with cross-functional teams?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Modernize's values and work style, with a focus on innovation, collaboration, and results-driven attitudes.
⚠️ Potential Challenges
- Occasional travel for events and partner meetings may be required
- The role may involve working with tight deadlines and managing multiple priorities
- Candidates may need to adapt to a dynamic startup environment with evolving priorities
- The home improvement industry can be competitive, requiring strong relationship-building and negotiation skills
ASSUMPTION: These challenges can be mitigated by a motivated and adaptable candidate with strong communication and organizational skills.
📈 Similar Roles Comparison
- Compared to related roles in marketing or business development, this role places a greater emphasis on event planning and coordination
- The home improvement industry context requires a unique understanding of the market and target audience
- Career paths in this role may lead to positions in marketing management, business development, or event planning
ASSUMPTION: Candidates should have a solid understanding of the marketing and event planning aspects of the role, as well as the unique context of the home improvement industry.
📝 Sample Projects
- Planning and executing a successful industry event, with a focus on driving engagement and lead capture
- Developing and implementing a strategic partner outreach and communication cadence, resulting in increased referrals and co-marketing opportunities
- Collaborating with sales and marketing teams to create compelling campaign assets, driving partner engagement and lead generation
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for the Partnerships & Field Marketing Manager role at Modernize.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to partner development and how this role fits into that strategy?
- How does the company support the work-life balance of its employees, particularly for those in hybrid or remote roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its partnerships and field marketing efforts?
- What opportunities are there for professional growth and development within the company?
ASSUMPTION: These questions help candidates assess the company's culture, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Modernize careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partnerships, events, or marketing campaigns you've managed
- Demonstrate your understanding of the home improvement industry and Modernize's business model
- Showcase your ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
