Partnerships & Field Marketing Manager

Modernize Home Services

Full-time

On-site

United States

📍 Field Marketing

📌 Core Information

🔹 Job Title: Partnerships & Field Marketing Manager

🔹 Company: Modernize Home Services

🔹 Location: Austin, TX (preferred) with ability to travel for events as needed

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with ability to work remotely

🚀 Job Overview

Key aspects of this role include:

Building and nurturing strong relationships with software partners, platforms, and industry associations
Planning, coordinating, and attending industry events, trade shows, and partner activations (virtual and in-person)
Collaborating with sales and marketing teams to identify partner needs and co-create campaign assets
Using CRM systems, marketing automation tools, and AI productivity tools effectively
Communicating clearly and professionally in written messages, presentations, and virtual meetings

ASSUMPTION: This role requires a dynamic individual who can balance relationship-building, marketing, and sales enablement tasks. Strong communication skills and the ability to work autonomously are crucial for success in this position.

📋 Key Responsibilities

✅ Partnership Development: Build and nurture strong relationships with software partners, platforms, and industry associations. Regularly engage partners to source referrals, co-marketing opportunities, and event collaborations. Develop and manage a partner outreach and communication cadence.

✅ Field Marketing & Events: Plan, coordinate, and attend industry events, trade shows, and partner activations (virtual and in-person). Serve as the face of the company at regional or national events; drive engagement and lead capture. Work cross-functionally to develop event strategies that align with sales and marketing goals.

✅ Sales Enablement & Content Gathering: Collaborate with sales and marketing teams to identify partner needs and co-create campaign assets. Source marketing materials, testimonials, and value-driven content from partners. Help facilitate warm introductions and partner-driven leads to the sales team.

✅ Tech & AI Fluency: Use CRM systems (e.g., Salesforce), marketing automation tools (e.g., Eloqua), and AI productivity tools (e.g., ChatGPT) effectively. Understand and leverage AI tools to increase outreach productivity and content creation.

✅ Communication & Coordination: Communicate clearly and professionally in written messages, presentations, and virtual meetings. Coordinate with internal teams to share partner insights, campaign performance, and field learnings. Work closely with Demand Gen and Product marketing teams.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the individual's strengths. The role requires a high degree of adaptability and a proactive approach to problem-solving.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in partnerships, field marketing, or partner sales—ideally in tech or home improvement

Required Skills:

Proven ability to build and maintain strong partner relationships
Excellent interpersonal and communication skills, both verbal and written
Strong organizational skills and ability to manage multiple priorities
Familiarity with CRMs (e.g., Salesforce), marketing tools (e.g., Eloqua), and AI productivity tools (e.g., ChatGPT)
Comfortable operating with autonomy in an individual contributor role
Ability to travel for events as needed

Preferred Skills:

Knowledge of the home improvement or contractor services industry
Existing relationships in the SaaS or field service tech space
Experience working with channel sales or partner marketing teams

ASSUMPTION: The ideal candidate will have a proven track record in partnership development, field marketing, or a related role. They will be comfortable working in a dynamic, startup-like environment and thrive on building relationships and driving results.

💰 Compensation & Benefits

Salary Range: $60,000 - $85,000 USD annually

Benefits:

Competitive salary, stock, and bonus opportunities
Health, dental, and vision insurance
Paid time off and flexible work environment
A collaborative team that values innovation, creativity, and relationships
Opportunity to shape a growing function with high visibility
A beautiful office in downtown Austin overlooking Ladybird Lake

Working Hours: Full-time, with flexibility for events and meetings as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the Company’s compensation practices and the applicant's geographic location. The position is also eligible to receive performance bonuses or commission and equity in the form of restricted stock units.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: 2000 (as Home Improvement Leads, rebranded as Modernize in 2015)

Company Description:

Modernize is a home services marketing platform that connects professionals with homeowners looking to upgrade their homes
The company focuses primarily on energy efficiency upgrades like solar panels, windows, and roofing
Modernize works with the most professional contractors in the country and touches millions of homeowners each year

Company Specialties:

Marketing Services
Branded Campaigns
High Intent Leads

Company Website: www.modernize.com

ASSUMPTION: Modernize's focus on energy efficiency upgrades and commitment to working with top-tier contractors sets it apart in the home improvement industry. The company's size and growth trajectory offer ample opportunities for career advancement.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position

Work Arrangement: Hybrid, with the ability to work remotely and on-site as needed for events and meetings

Growth Opportunities:

Potential to advance to a senior marketing role or management position within the company
Opportunity to shape and grow the partnerships and field marketing function
Chance to work with a diverse range of partners and attend industry events to expand professional networks

ASSUMPTION: The Partnerships & Field Marketing Manager role offers a unique blend of relationship-building, marketing, and sales enablement responsibilities. With the right skills and mindset, this position provides a strong foundation for career growth within the company.

🌍 Location & Work Environment

Office Type: Modern, newly renovated office in downtown Austin with a view of the capital and the downtown skyline

Office Location(s): 804 Congress Ave, Austin, TX 78701

Geographic Context:

Austin, TX is known for its vibrant technology startup scene, SXSW festival, live music, and diverse food scene
The city offers a high quality of life with affordable housing options compared to other major tech hubs
Austin's central location in Texas makes it an ideal base for traveling to events and partner activations

Work Schedule: Full-time, with flexibility for events and meetings as needed

ASSUMPTION: The Partnerships & Field Marketing Manager role requires a balance of on-site and remote work, with a focus on results and productivity rather than strict office hours.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the hiring manager
In-person or virtual interview with the marketing team
Final interview with the Head of Marketing or a similar executive

Key Assessment Areas:

Communication skills and ability to build rapport with partners
Understanding of CRM systems, marketing automation tools, and AI productivity tools
Problem-solving skills and adaptability in a dynamic environment
Ability to manage multiple priorities and work autonomously

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Demonstrate your understanding of Modernize's business model and target market
Prepare examples of successful partnership development, event coordination, or marketing campaigns you've led in the past
Be ready to discuss your approach to building and maintaining strong partner relationships

ATS Keywords: Partnership Development, Field Marketing, Event Coordination, Sales Enablement, CRM Proficiency, AI Fluency, Relationship Building, Marketing Campaigns

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, problem-solving abilities, and cultural fit with Modernize's dynamic, startup-like environment.

🛠️ Tools & Technologies

CRM: Salesforce
Marketing Automation: Eloqua
AI Productivity Tools: ChatGPT
Project Management: Asana, Trello, or similar
Event Planning: Eventbrite, Bizzabo, or similar
Communication: Slack, Microsoft Teams, or similar

ASSUMPTION: The Partnerships & Field Marketing Manager will be expected to become proficient in Modernize's preferred tools and technologies to maximize productivity and collaboration.

👔 Cultural Fit Considerations

Company Values:

Innovation: Modernize encourages creativity and continuous improvement
Collaboration: The company values teamwork and open communication
Relationships: Building strong, lasting connections is at the core of Modernize's business model

Work Style:

Dynamic: Modernize operates in a fast-paced, startup-like environment
Results-driven: The company focuses on achieving measurable outcomes
Adaptable: Modernize's team members must be comfortable with change and able to pivot as needed

Self-Assessment Questions:

How do you approach building and maintaining strong, long-term relationships with partners?
How do you balance multiple priorities and work autonomously in a dynamic environment?
How do you leverage technology and data to drive marketing campaigns and improve partner engagement?

ASSUMPTION: Successful candidates for the Partnerships & Field Marketing Manager role will demonstrate a strong cultural fit with Modernize's dynamic, results-driven work environment and a genuine passion for building and nurturing relationships.

⚠️ Potential Challenges

Managing multiple priorities and deadlines while balancing on-site and remote work
Building and maintaining strong partner relationships in a competitive market
Keeping up with industry trends and technological advancements in marketing and AI
Adapting to changes in the company's priorities and strategies

ASSUMPTION: The Partnerships & Field Marketing Manager role presents unique challenges and opportunities for growth. Successful candidates will be proactive, adaptable, and committed to continuous learning.

📈 Similar Roles Comparison

Compared to other marketing roles, this position offers a unique blend of relationship-building, marketing, and sales enablement responsibilities
Unlike traditional marketing roles, this position requires a strong focus on partner development and event coordination
Career path comparison: This role can lead to senior marketing positions, management roles, or specialized roles in partner marketing or event management

ASSUMPTION: The Partnerships & Field Marketing Manager role offers a distinct blend of responsibilities and growth opportunities compared to other marketing positions. Candidates should consider their long-term career goals and whether this role aligns with their desired path.

📝 Sample Projects

Developing and executing a successful co-branded marketing campaign with a key partner
Planning and coordinating a regional event that drives engagement and lead capture
Creating and implementing a partner communication cadence that improves partner satisfaction and retention

ASSUMPTION: The Partnerships & Field Marketing Manager role offers a wide range of project opportunities, from strategic planning to tactical execution. Successful candidates will be comfortable working on diverse projects and adaptable to changing priorities.

💡 Key Questions to Ask During Interview

How does the company support the growth and development of its partnerships and field marketing function?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does the company measure the success of its partnerships and field marketing efforts?
What opportunities are there for collaboration with other departments, such as sales or product marketing?
How does the company foster a dynamic, innovative work environment, and encourage employee growth?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the Modernize Careers page
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare examples of successful partnership development, event coordination, or marketing campaigns you've led in the past
Be ready to discuss your approach to building and maintaining strong partner relationships
Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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