📌 Core Information
🔹 Job Title: Partnerships Lead (6 months)
🔹 Company: Tide
🔹 Location: London, United Kingdom
🔹 Job Type: Temporary
🔹 Category: Financial Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Securing high-value partnerships for Tide’s Structured Partner Solutions platform
- Leading the end-to-end partnership cycle, from identification to onboarding
- Developing and executing a targeted partner acquisition strategy
- Collaborating cross-functionally with product, marketing, and commercial teams
- Building and maintaining strong relationships with key decision-makers and influencers
ASSUMPTION: This role requires a strategic thinker with a hands-on approach to execution and a track record of securing high-value partnerships.
📋 Key Responsibilities
✅ Assess market landscape and identify the best-fit partners for Tide’s Structured Partner Solutions platform
✅ Lead the end-to-end partnership cycle, from identification and qualification to pitching, negotiation, and onboarding
✅ Develop, execute and lead a targeted partner acquisition strategy focused on construction, mobility, hospitality, and recruitment sectors
✅ Develop and sell the value proposition, championing it effectively to prospective partners to drive engagement and adoption
✅ Build and maintain strong relationships with key decision-makers and influencers within target industries
✅ Collaborate cross-functionally with product, marketing, and commercial teams to shape the partner proposition
✅ Track and report on key partnership performance metrics, providing insights and recommendations for optimization
✅ Ensure a data-driven approach to partner engagement, leveraging insights to refine acquisition and onboarding strategies
✅ Be the voice of Partners, actively sharing market feedback and insights from ongoing engagements on product features, and participate in roadmap planning sessions in close collaboration with the product team
ASSUMPTION: This role involves working closely with internal stakeholders to refine the go-to-market strategy for Tide’s Structured Partner Solutions platform.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Finance, or a related field (or equivalent experience)
Experience: Proven experience in partnerships, business development, or sales within fintech, SaaS, or a relevant B2B sector
Required Skills:
- Strategic thinking and execution
- Strong negotiation and relationship management skills
- Ability to thrive in a fast-paced, high-growth environment
- Highly analytical mindset with the ability to use data to inform decisions and measure success
- Self-starter mentality, comfortable with ambiguity and taking ownership of strategic initiatives
- Proven ability to perform in high-pressure, sales-driven environments and deliver against strong KPIs
Preferred Skills:
- Experience in developing and managing partnerships within financial services, embedded finance, or other B2B solutions
- Experience across core industry verticals such as construction, mobility, and recruitment
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (pro-rated for 6-month contract, based on industry standards for this role and experience level)
Benefits:
- Flexible working options
- Group Life Insurance
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- 25 days holiday with the ability to buy extra days (pro-rata)
- Spacious brand-new office near Old Street with an all-day snacks bar
Working Hours: Full-time (40 hours per week), with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Partnerships Lead role with 5-10 years of experience in the financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Tide is transforming the small business banking market with over 1 million members globally across the UK, India, and Germany.
Company Size: Medium (1,001-5,000 employees). Tide offers a collaborative and inclusive work environment, with opportunities for growth and development.
Founded: 2015. Tide has grown rapidly since its founding, expanding into new markets and continuously innovating its product offerings.
Company Description:
- Tide helps SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
- Tide uses advanced technology to make data-driven decisions, helping SMEs save both time and money.
- Tide has been recognized as one of CB Insights’ global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023. It has also been certified as a Great Place to Work in 2023 and 2024.
Company Specialties:
- Small business banking
- Embedded finance
- Fintech
- SME financial services
Company Website: https://www.tide.co
ASSUMPTION: Tide’s focus on innovation and data-driven decision-making creates an environment where successful applicants can make a significant impact on the company’s growth and success.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers the opportunity to contribute to the early success of a new strategic initiative and potentially transition to a permanent position within the team.
Reporting Structure: The Partnerships Lead will report directly to the Head of Partnerships or a relevant senior manager within the Partnerships team.
Work Arrangement: Hybrid (2 office days per week). Tide champions a flexible workplace model that supports both in-person and remote work to cater to the specific needs of different teams.
Growth Opportunities:
- Potential for a permanent role within the team for high-performing candidates
- Exposure to various industries and stakeholders, fostering professional development
- Opportunities to collaborate with cross-functional teams, gaining insights into different aspects of the business
ASSUMPTION: Successful applicants will have the opportunity to grow both personally and professionally within this role, contributing to Tide’s continued success and expansion.
🌍 Location & Work Environment
Office Type: Brand-new office near Old Street with an all-day snacks bar
Office Location(s): 1 Appold Street, London, England EC2A 2UT, GB
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and partnership development
- The office is located in a vibrant and well-connected area, with easy access to public transportation
- Tide’s flexible working options allow for a healthy work-life balance
Work Schedule: Full-time (40 hours per week), with flexible working options
ASSUMPTION: The hybrid work arrangement and flexible working options at Tide create an ideal work-life balance for successful applicants.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and execution
- Negotiation and relationship management skills
- Analytical mindset and data-driven decision-making
- Adaptability and resilience in a fast-paced environment
- Alignment with Tide’s company values and culture
Application Tips:
- Highlight relevant experience and achievements in partnerships, business development, or sales within the fintech or financial services sectors
- Tailor your resume and cover letter to emphasize your fit for this role and Tide’s company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
- Research Tide’s business model, target industries, and competition to demonstrate your understanding of the company and its market position
ATS Keywords: Partnerships, Business Development, Sales, Fintech, Financial Services, Strategic Thinking, Negotiation, Relationship Management, Data-Driven Decision Making, Hybrid Work, Flexible Working, Tide
ASSUMPTION: Tide’s interview process is designed to assess candidates’ strategic thinking, execution, and cultural fit, with a focus on identifying high-potential candidates who can contribute to the company’s continued success.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Successful applicants should be comfortable using a range of tools and technologies to support their work and collaborate effectively with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and collaborative
- Data-driven and innovative
- Customer-focused and passionate
- Ambitious and determined
Work Style:
- Flexible and adaptable
- Results-oriented and proactive
- Collaborative and team-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with key decision-makers and influencers within target industries?
- How do you balance data-driven decision-making with a strategic and adaptable approach to partnership development?
- How do you thrive in a fast-paced, high-growth environment, and how do you prioritize your workload to ensure success?
ASSUMPTION: Successful applicants will demonstrate a strong cultural fit with Tide’s values and work style, contributing to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple partnerships simultaneously, requiring strong organizational skills and prioritization
- Navigating a fast-paced, high-growth environment, which may involve sudden changes or reprioritization of tasks
- Developing and executing a targeted partner acquisition strategy across multiple industries, requiring a deep understanding of each sector’s unique dynamics
- Balancing the need for strategic thinking with the ability to execute and deliver results in a timely manner
ASSUMPTION: Successful applicants will possess the skills and experience necessary to overcome these challenges and contribute to Tide’s continued success.
📈 Similar Roles Comparison
- Unlike traditional business development roles, this position focuses specifically on partnerships within the fintech and financial services sectors
- Tide’s emphasis on data-driven decision-making sets it apart from competitors, offering successful applicants the opportunity to leverage data to inform their strategies
- This role offers the potential for a permanent position within the team, providing a clear career path for high-performing candidates
ASSUMPTION: Successful applicants will understand the unique aspects of this role and how it compares to similar positions within the industry.
📝 Sample Projects
- Developing and executing a targeted partner acquisition strategy for the construction sector, resulting in a significant increase in partnerships and revenue
- Negotiating and securing a high-value partnership with a major player in the mobility sector, driving adoption and engagement with Tide’s Structured Partner Solutions platform
- Collaborating with the product team to refine the partner proposition based on market feedback and insights, leading to improved partnership performance metrics
ASSUMPTION: Successful applicants will have experience working on similar projects and can demonstrate their ability to deliver results in a fast-paced, high-growth environment.
❓ Key Questions to Ask During Interview
- How does Tide support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tide measure the success of its partnerships, and how can I contribute to improving these metrics?
- What are the most significant challenges facing the Partnerships team, and how can this role address them?
- How does Tide foster a culture of innovation and continuous improvement, and how can I contribute to this process?
ASSUMPTION: Successful applicants will ask thoughtful and insightful questions that demonstrate their understanding of the role and Tide’s company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role and Tide’s company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and adaptability
- Research Tide’s business model, target industries, and competition to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
