📌 Core Information
🔹 Job Title: Partnerships Manager
🔹 Company: Tide
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving growth through strategic partnerships to acquire more business accounts and scale revenue
- Managing end-to-end partnership process, from identification to launch
- Collaborating with internal teams and partners to design, execute, and optimize campaigns
- Building and maintaining strong relationships with partners
- Analyzing partnership performance data to inform decision-making and strategy
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and data-driven decision-making to succeed.
📋 Key Responsibilities
✅ Drive growth through partnerships by identifying, negotiating, and launching new collaborations
✅ Run campaigns with existing partners to convert and engage
✅ Build and maintain meaningful relationships with partners
✅ Use data to guide decisions and optimize partnership performance
✅ Work cross-functionally with various teams to ensure partnerships align with Tide's goals
✅ Stay updated on industry trends and competitor moves to spot new opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong prioritization skills to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience (2-5 years) in managing partnerships or business development, ideally in fintech or B2B
Required Skills:
- Proven track record of identifying and securing scalable partnerships
- Strong commercial mindset with a focus on revenue growth
- Data-driven approach and comfort working with performance metrics
- Clear and confident communicator with the ability to build relationships at all levels
- Ability to work in a fast-paced environment and juggle multiple priorities
- Passion for helping small businesses succeed
- Proactive and self-motivated with a focus on driving results
- Understanding of core marketing principles to guide campaigns with partners
Preferred Skills:
- Experience working with small businesses or fintech companies
- Fluency in additional languages (e.g., Hindi, German)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's global presence.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for similar roles in London)
Benefits:
- Flexible working options
- Share options
- Group Life Insurance
- Vitality Health Insurance
- 25 days holiday with the ability to buy extra days
- 3 days for L&D or volunteering time off per year
- Professional L&D budget
- Pension contributions
- Access to 'salary sacrifice' benefits
- Spacious brand-new office near Old Street with an all-day snacks bar
- Enhanced family-friendly leave
- Sabbatical leave
Working Hours: Full-time (40 hours per week) with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tide operates in the financial services sector, focusing on transforming the small business banking market with over 1 million members globally across the UK, India, and Germany.
Company Size: Tide has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Tide was founded in 2015 and has since grown rapidly, expanding its services and global presence.
Company Description:
- Tide helps SMEs save time and money by offering business accounts and related banking services, along with a comprehensive set of connected administrative solutions from invoicing to accounting.
- The company uses advanced technology to design solutions with SMEs in mind, focusing on quick onboarding, low fees, and innovative features.
- Tide has been recognized as one of CB Insights' global Fintech 250 and Beahurst's The Fintech Top 50 for the UK in 2023, as well as a Great Place to Work certified company in 2023 and 2024.
Company Specialties:
- Small business banking
- Fintech solutions
- Administrative tools for SMEs
Company Website: https://www.tide.co
ASSUMPTION: Tide's focus on small businesses and fintech solutions makes it an attractive option for candidates interested in working in a dynamic and innovative industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in partnership management or business development, seeking to grow their career in a fast-paced and dynamic environment.
Reporting Structure: The Partnerships Manager will report directly to the Head of Partnerships within the Member Accession Marketing team.
Work Arrangement: This role operates on a hybrid basis, with 2 office days per week required. The remaining days can be worked remotely.
Growth Opportunities:
- As Tide continues to expand, there will be opportunities for the successful candidate to grow within the Partnerships team or explore other areas of the business.
- The company's focus on professional development and learning provides ample opportunities for skill-building and career advancement.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to make the most of both in-person and remote work environments.
🌍 Location & Work Environment
Office Type: Tide's London office is a brand-new, spacious location near Old Street, designed as a hub for innovation and team-building.
Office Location(s): 1 Appold Street, London, England EC2A 2UT, GB
Geographic Context:
- London is a major global city with a thriving financial services industry, providing ample opportunities for networking and professional growth.
- The office is located in a vibrant and well-connected area, with easy access to public transportation and numerous amenities.
- The city offers a diverse range of cultural, social, and recreational activities, catering to various interests and lifestyles.
Work Schedule: Full-time (40 hours per week) with flexible working options, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: The central London location and vibrant office environment provide an ideal setting for collaboration, creativity, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- First-round interview with the hiring manager
- Final-round interview with the Head of Partnerships and a member of the team
Key Assessment Areas:
- Cultural fit and alignment with Tide's values
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Data-driven approach and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Tide's mission and how your skills and experience align with the company's goals
- Prepare examples of your partnership management or business development experience, focusing on your ability to drive growth and secure high-value collaborations
ATS Keywords: Partnership Management, Business Development, Fintech, Small Business Banking, Data-driven, Commercial Mindset, Relationship Building, Marketing Principles
ASSUMPTION: The interview process is designed to assess the candidate's fit for the role and Tide's company culture, with a focus on cultural fit, strategic thinking, communication skills, and data-driven decision-making.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Member-first: We put our members at the heart of everything we do
- One team: We work together to achieve our mission
- Innovative: We embrace change and continuously improve
- Data-driven: We use data to inform our decisions and drive growth
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Agile: We adapt quickly to change and embrace new challenges
- Proactive: We take initiative and drive results
- Transparent: We communicate openly and honestly with each other
Self-Assessment Questions:
- How do you embody Tide's 'member-first' value in your approach to partnership management?
- Can you provide an example of a time when you had to adapt quickly to change in a partnership or business development role?
- How do you prioritize and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Tide's company culture is characterized by a strong focus on member-centricity, collaboration, innovation, and data-driven decision-making, providing an ideal environment for candidates who thrive in dynamic and fast-paced work environments.
⚠️ Potential Challenges
- Managing multiple partnerships simultaneously, requiring strong organizational skills and prioritization
- Dealing with partner churn and maintaining a healthy pipeline of new opportunities
- Balancing the need for growth with the maintenance of existing partnerships
- Adapting to changes in the market and competitive landscape
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively by leveraging their strong organizational skills, strategic thinking, and data-driven approach.
📈 Similar Roles Comparison
- Compared to other partnership management roles, this position offers a unique focus on small business banking and fintech solutions, providing an opportunity to work at the intersection of finance and technology
- Tide's global presence and rapid growth offer more extensive partnership opportunities and career growth prospects compared to smaller or more established companies in the industry
- As a mid-sized company, Tide provides a more collaborative and agile work environment compared to larger enterprises, offering employees more autonomy and opportunities for input into decision-making processes
ASSUMPTION: The unique focus on small business banking and fintech solutions, combined with Tide's global presence and rapid growth, sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a strategic partnership plan to acquire a significant number of new business accounts within a specific industry vertical
- Collaborating with an existing partner to optimize an underperforming campaign, resulting in a significant increase in conversions and revenue
- Identifying and securing a high-value partnership with a complementary business service provider, driving growth and enhancing Tide's market presence
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the partnership management role at Tide.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Partnerships team and the Member Accession Marketing team more broadly?
- How does Tide support the professional development and growth of its employees, particularly within the Partnerships team?
- Can you provide an example of a successful partnership at Tide and the key factors that contributed to its success?
- How does Tide balance the need for growth with the maintenance of existing partnerships, and what role does this play in the overall partnership strategy?
- What are the key performance indicators (KPIs) used to measure the success of partnerships, and how are they tracked and analyzed?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, professional development opportunities, partnership strategy, and performance metrics at Tide, helping candidates make informed decisions about their fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Tide's mission and how your background aligns with the company's goals
- Prepare examples of your partnership management or business development experience, focusing on your ability to drive growth and secure high-value collaborations
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
