📌 Core Information
🔹 Job Title: Partnerships Manager
🔹 Company: Live Nation
🔹 Location: Live Nation Australasia Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Sales & Business Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving sponsorship revenue through client renewals and new business development
- Focusing on Festivals, Green Field Events, and Agency Services
- Leveraging Live Nation’s extensive portfolio to create meaningful brand partnerships
- Thriving in a fast-paced, high-energy environment
ASSUMPTION: This role requires a proactive and results-driven individual with a proven track record in sponsorship sales and a passion for live entertainment.
📋 Key Responsibilities
✅ Sales & Business Development: Lead key renewal negotiations, identify and convert new business opportunities, develop tailored partnership propositions, and build strong relationships with clients.
✅ Proposal & Pitch Development: Collaborate with internal teams to develop high-quality sales pitches and proposals, maintain and enhance sales tools, and ensure proposals align with Live Nation’s strategic vision.
✅ Contracting & Deal Execution: Work with Sales Enablement and Legal teams to manage contract negotiations and support structuring of commercial agreements.
✅ Asset Development & Event Integration: Coordinate with event stakeholders to develop sponsorship assets and sales materials, and ensure partner rights and benefits are effectively communicated and integrated into event planning.
✅ Handover & Activation Support: Provide structured briefs to the Client Services & Integration team upon securing new partnerships, prepare handover documents, and support campaign sales efforts.
ASSUMPTION: This role involves a mix of sales, business development, and account management responsibilities, requiring a versatile skill set and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in sponsorship sales, business development, or brand partnerships, ideally in the music, events, or entertainment industry
Required Skills:
- Proven track record of closing sponsorship deals within live entertainment, sports, or media
- Strong understanding of festivals, live events, and sponsorship activation strategies
- Exceptional presentation, negotiation, and relationship-building skills
- Ability to thrive in a fast-paced, high-energy environment
Preferred Skills:
- Experience with CRM systems and sales enablement tools
- Fluency in additional languages (particularly Spanish, Mandarin, or other languages relevant to the region)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the industry and the job description.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$120,000 per annum (Estimated based on industry standards for a mid-level Partnerships Manager in Sydney)
Benefits:
- Comprehensive benefits package
- Professional development and career advancement opportunities
- Exclusive access to concerts, festivals, and industry events
- Wellness programs and mental health support
- Volunteer days
Working Hours: Full-time position, with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional evening and weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and comparable roles in Sydney. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Live entertainment, with a focus on concerts, festivals, and ticketing
Company Size: Live Nation Entertainment has 10,001+ employees globally, with a significant presence in Australia
Founded: Live Nation Entertainment was founded in 2010, following the merger of Live Nation and Ticketmaster
Company Description:
- Live Nation Entertainment is the global leader in live events and ticketing
- The company offers exciting opportunities across various disciplines, including Ticketmaster, Concerts, Media & Sponsorship, and Artist Nation
- Live Nation Entertainment is recognized as a great place to work and offers generous benefits to its employees
Company Specialties:
- Concerts and festivals
- Ticketing and sponsorship
- Artist management
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Australasia Sydney is a significant office for the company, with a focus on the Australian market.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the company
Reporting Structure: This role reports directly to the Senior Manager, Partnerships (Sales)
Work Arrangement: On-site, with a focus on collaboration and teamwork within the Sydney office
Growth Opportunities:
- Progression to Senior Manager or Director-level roles within the Partnerships team
- Expansion into other areas of the business, such as Artist Nation or Ticketmaster
- International opportunities, as Live Nation Entertainment has a global presence
ASSUMPTION: This role offers opportunities for professional development and career growth within the company, given its size and diverse business divisions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Live Nation Australasia Sydney headquarters
Office Location(s): 9348 Civic Center Dr, Beverly Hills, California 90210, US
Geographic Context:
- Sydney, Australia, is a vibrant, multicultural city with a thriving live entertainment scene
- The office is located in the Beverly Hills area, offering easy access to public transportation and nearby amenities
- The city experiences a humid subtropical climate, with mild winters and warm summers
Work Schedule: Standard business hours, with occasional evening and weekend work as required for events and activations
ASSUMPTION: The Live Nation Australasia Sydney office provides a dynamic and engaging work environment, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Senior Manager, Partnerships (Sales)
- Final interview with the Director, Partnerships (Sales)
- Background check and offer extension
Key Assessment Areas:
- Sales and business development skills
- Presentation and negotiation abilities
- Understanding of the live entertainment industry and sponsorship activation strategies
- Cultural fit and alignment with Live Nation's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the live entertainment industry and sponsorship activation strategies
- Showcase your presentation and negotiation skills through examples or a portfolio
ATS Keywords: Sponsorship sales, business development, brand partnerships, negotiation, presentation skills, relationship building, event integration, proposal development, CRM, sales enablement, live entertainment, festivals, concerts, ticketing
ASSUMPTION: Live Nation uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Sales enablement tools (e.g., Showpad, Seismic)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: While not explicitly stated, proficiency in CRM systems and sales enablement tools is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Collaboration and teamwork
- Innovation and creativity
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and high-energy environment
- Results-driven and proactive approach
- Strong communication and interpersonal skills
- Ability to work independently and in a team setting
Self-Assessment Questions:
- How do you stay organized and manage your time in a fast-paced environment?
- Can you provide an example of a successful sponsorship activation you've worked on, and how you ensured its success?
- How do you approach building and maintaining strong relationships with clients?
ASSUMPTION: Live Nation values a dynamic and collaborative work environment, with a focus on innovation, creativity, and strong communication skills.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Dealing with rejection and maintaining a positive attitude when pursuing new business opportunities
- Adapting to changes in the live entertainment industry and sponsorship landscape
- Working occasional evenings and weekends as required for events and activations
ASSUMPTION: This role presents unique challenges and requires a resilient and adaptable individual who can thrive in a fast-paced, high-energy environment.
📈 Similar Roles Comparison
- Compared to other sales and business development roles, this position focuses more on long-term partnerships and sponsorship activations within the live entertainment industry
- Industry-specific context: The live entertainment industry is highly competitive and dynamic, with a strong focus on innovation and creativity
- Career path comparison: This role offers opportunities for growth and career advancement within the Partnerships team or other divisions of Live Nation Entertainment
ASSUMPTION: This role is unique within the live entertainment industry, focusing on sponsorship sales and business development for festivals, green field events, and agency services.
📝 Sample Projects
- Developing a comprehensive sponsorship proposal for a major music festival, including unique activation opportunities and measurable ROI for the client
- Negotiating a long-term partnership with a major brand, ensuring mutually beneficial terms and conditions
- Collaborating with internal teams to integrate sponsorship assets and benefits into event planning, ensuring a seamless and successful activation
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Partnerships Manager role at Live Nation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Partnerships team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Live Nation support the professional development and career advancement of its employees?
- What are the most rewarding aspects of working in the Partnerships team at Live Nation?
- How does Live Nation approach diversity, equity, and inclusion within the workplace?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and engagement with the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://livenation.wd1.myworkdayjobs.com/LNExternalSite/job/Live-Nation-Australasia-Sydney/Partnerships-Manager_JR-77152
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your passion for live entertainment and sponsorship sales
- Prepare a portfolio or examples of successful sponsorship activations and presentations to showcase your skills and achievements
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
