📌 Core Information
🔹 Job Title: Partnerships Manager, Alliances & Channels
🔹 Company: Sprout Social
🔹 Location: Remote (Australia)
🔹 Job Type: Full-time
🔹 Category: Sales & Business Development
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Victoria or New South Wales, Australia)
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strategic partnerships with key players like Salesforce and AWS
- Driving revenue growth and expanding Sprout Social's footprint within the partner ecosystem
- Serving as the primary point of contact between Sprout Social and partners
- Collaborating cross-functionally with other teams to build and strengthen partnerships
- Planning and executing virtual and in-person partner events and marketing campaigns
ASSUMPTION: This role requires a strong understanding of the SaaS industry and partner ecosystems, as well as excellent communication and presentation skills to influence C-level executives and other stakeholders.
📋 Key Responsibilities
✅ Develop and execute a regional strategy and business plan to strengthen Sprout Social’s relationship with Salesforce and AWS
✅ Become a subject matter expert on the APAC partner ecosystem, especially Salesforce and AWS
✅ Act as the primary point of contact and relationship owner for key partner stakeholders and Sprout Social’s field teams
✅ Drive incremental revenue across the APAC region by identifying and creating joint opportunities, running localized co-selling campaigns, and building a robust pipeline
✅ Achieve quarterly and annual sales targets by leveraging partners’ customer bases and market reach within the region
✅ Track key performance indicators to evaluate partnership success
✅ Work cross-functionally with other teams at Sprout Social to build and strengthen the partnership, champion APAC partner needs and opportunities, and enhance awareness of our joint value propositions both externally and internally
✅ Partner with the marketing team to plan and execute virtual and in-person partner events and marketing campaigns, track and report the results of each marketing initiative
ASSUMPTION: This role requires a high level of independence, self-motivation, and proactivity to seek out solutions and opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5+ years of experience in sales or business development roles in the SaaS industry, with 3+ years working within SaaS partner ecosystems
Required Skills:
- Proven ability to manage and grow relationships with external and internal stakeholders
- Excellent communication and presentation skills, with the ability to influence C-level executives, front-line managers, and individual contributors
- Results-driven mindset with a collaborative approach to teamwork
- Superb project and program management skills
- Humble hunger to improvise, adapt, and overcome
Preferred Skills:
- Experience building meaningful partner relationships with complex and sophisticated organizations
- Highly independent and self-motivated with the ability to proactively seek out solutions and opportunities
ASSUMPTION: Candidates should have experience navigating diverse cultures, business practices, and languages across the region and be comfortable working across multiple time zones.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- High-quality and well-maintained equipment
- Wellness initiatives
- Ongoing education and development opportunities
- Diversity, equity, and inclusion initiatives
- Mentorship programs
- Corporate social responsibility program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2010
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Provides comprehensive publishing, engagement, customer care, advocacy, and AI-powered business intelligence solutions
- Operates across all major social media networks and digital platforms
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms
- Engagement, Analytics, Social Media ROI, Marketing, Team Collaboration, Social Listening, and Publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company with a strong focus on social media management and analytics, offering a comprehensive suite of tools for businesses to engage with their customers and grow their brand.
📊 Role Analysis
Career Level: Mid-level to senior-level role within the sales and business development department
Reporting Structure: Reports directly to the Head of Alliances and Channels or a similar role
Work Arrangement: Remote (Victoria or New South Wales, Australia) with occasional travel for partner events and meetings
Growth Opportunities:
- Expanding the partnership ecosystem to include new strategic partners
- Developing and leading a team of partnership managers focused on specific regions or partner types
- Transitioning into a leadership role within the Alliances and Channels organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the partnership ecosystem, lead a team, and transition into a leadership role.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Victoria or New South Wales, Australia
Geographic Context:
- Both Victoria and New South Wales are coastal states in southeastern Australia
- Both states have major cities (Melbourne and Sydney, respectively) with vibrant business ecosystems
- Both states have time zones that are 10-11 hours ahead of Coordinated Universal Time (UTC)
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the ability to work from home or a co-working space in Victoria or New South Wales, Australia.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the Head of Alliances and Channels or a similar role
- Background check and offer extension
Key Assessment Areas:
- Sales and business development skills
- Partner management and relationship-building skills
- Communication and presentation skills
- Problem-solving and strategic thinking skills
- Cultural fit and alignment with Sprout Social's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in sales, business development, and partner management within the SaaS industry
- Prepare examples of your past successes in building and managing strategic partnerships
- Research Sprout Social's products, services, and competition to demonstrate your understanding of the industry and the company's unique value proposition
ATS Keywords: Sales, Business Development, Partnership Management, SaaS, APAC, Revenue Growth, Strategic Planning, Stakeholder Management, Cross-Functional Teamwork, Event Planning, Marketing Campaigns
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in sales, business development, and partner management within the SaaS industry.
🛠️ Tools & Technologies
- Salesforce CRM
- AWS Marketplace
- Sprout Social's suite of social media management and analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in Salesforce CRM, AWS Marketplace, and Sprout Social's suite of tools, as well as strong project management skills to manage partnerships and drive revenue growth.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Embrace diversity
- Collaborate openly
- Be bold
Work Style:
- Results-driven and focused on achieving quarterly and annual sales targets
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Adaptable and comfortable working across multiple time zones and diverse cultures
Self-Assessment Questions:
- Do you have experience navigating diverse cultures, business practices, and languages across the region?
- Are you comfortable working across multiple time zones and managing relationships with stakeholders in different countries?
- Do you have a results-driven mindset and the ability to collaborate openly with cross-functional teams?
ASSUMPTION: Candidates should assess their cultural fit with Sprout Social's values and work style, as well as their comfort level working across multiple time zones and diverse cultures.
⚠️ Potential Challenges
- Managing relationships with partners across diverse cultures, business practices, and languages
- Achieving quarterly and annual sales targets in a competitive market
- Balancing the demands of multiple stakeholders, including partners, internal teams, and customers
- Adapting to changes in the partner ecosystem and market dynamics
ASSUMPTION: This role presents unique challenges related to managing relationships across diverse cultures, achieving sales targets, balancing stakeholder demands, and adapting to market changes.
📈 Similar Roles Comparison
- Unlike traditional sales or business development roles, this role focuses specifically on building and managing strategic partnerships within the SaaS industry
- This role requires a strong understanding of the APAC partner ecosystem, especially Salesforce and AWS, and the ability to tailor go-to-market strategies for diverse markets
- Career progression in this role may involve expanding the partnership ecosystem, leading a team, or transitioning into a leadership role within the Alliances and Channels organization
ASSUMPTION: This role is unique in its focus on partnership management within the SaaS industry and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a regional strategy and business plan to strengthen Sprout Social’s relationship with Salesforce and AWS
- Building and maintaining strategic relationships with key partner stakeholders and Sprout Social’s field teams
- Driving incremental revenue across the APAC region by identifying and creating joint opportunities, running localized co-selling campaigns, and building a robust pipeline
ASSUMPTION: These sample projects highlight the key responsibilities and deliverables of the Partnerships Manager role, focusing on strategic planning, relationship management, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the current partnership landscape within the APAC region, specifically with Salesforce and AWS?
- How does Sprout Social support the growth and development of its partnership managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprout Social measure the success of its partnerships, and how will my performance be evaluated in this role?
- What opportunities are there for growth and advancement within the Alliances and Channels organization?
ASSUMPTION: These key questions help candidates assess the partnership landscape, company support, role priorities, performance metrics, and growth opportunities within the Alliances and Channels organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in sales, business development, and partner management within the SaaS industry
- Prepare examples of your past successes in building and managing strategic partnerships
- Research Sprout Social's products, services, and competition to demonstrate your understanding of the industry and the company's unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
