📌 Core Information
🔹 Job Title: Partnerships Manager, Alliances & Channels
🔹 Company: Sprout Social
🔹 Location: Remote Australia
🔹 Job Type: Full-Time
🔹 Category: Business Development
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Victoria or New South Wales, Australia)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and expanding Sprout Social's footprint within the partner ecosystem
- Building and maintaining strategic relationships with key partners like Salesforce and AWS
- Full ownership of the partnership strategy, execution, and results for the entire Asia Pacific (APAC) region
- Cross-functional collaboration with various teams at Sprout Social
- Proven experience in sales or business development roles in the SaaS industry
ASSUMPTION: This role requires a strong understanding of the APAC region's diverse cultures, business practices, and languages, as well as the ability to work across multiple time zones.
📋 Key Responsibilities
✅ Develop and execute a regional strategy and business plan to strengthen Sprout Social’s relationship with Salesforce and AWS, focusing on tailoring go-to-market strategies for diverse APAC markets, prioritizing which partners to focus on, and ensuring effective sales enablement & alignment
✅ Become a subject matter expert on the APAC partner ecosystem, especially Salesforce and AWS, understanding their specific functionalities, programs, and mechanisms to drive meaningful revenue impact to Sprout Social and sequencing which partnerships to pursue
✅ Act as the primary point of contact and relationship owner for key partner stakeholders as well as for Sprout Social’s field teams operating within the APAC region
✅ Drive incremental revenue across the APAC region by identifying and creating joint opportunities, running localized co-selling campaigns, and building a robust pipeline
✅ Achieve quarterly and annual sales targets by leveraging partners’ customer bases and market reach within the region
✅ Track key performance indicators to evaluate partnership success, such as joint pipeline creation, revenue growth, and partner engagement
✅ Work cross-functionally with other teams at Sprout Social to build and strengthen the partnership, champion APAC partner needs and opportunities, and enhance awareness of our joint value propositions both externally and internally
✅ Partner with the marketing team to plan and execute virtual and in-person partner events and marketing campaigns. Track and report the results of each marketing initiative.
ASSUMPTION: This role may require occasional travel to attend partner events or meet with key stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of experience in sales or business development roles in the SaaS industry, with 3+ years working within SaaS partner ecosystems
Required Skills:
- Proven ability to manage and grow relationships with external and internal stakeholders
- Excellent communication and presentation skills, with the ability to influence C-Level executives, front-line managers, and individual contributors
- Results-driven mindset with a collaborative approach to teamwork
- Superb project & program management skills
- Humble hunger to improvise, adapt, and overcome
Preferred Skills:
- Experience building meaningful partner relationships with complex and sophisticated organizations
- Highly independent and self-motivated with the ability to proactively seek out solutions and opportunities
ASSUMPTION: Candidates with experience in the APAC region and a strong understanding of the local market dynamics will be highly valued.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a senior business development role in Australia)
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- High-quality equipment
- Wellness initiatives
- Ongoing education and development opportunities
- Diversity, equity, and inclusion initiatives
- Mentorship programs
- Corporate social responsibility program
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2010, with headquarters in Chicago, Illinois, USA
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Provides comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence
- Operates across all major social media networks and digital platforms
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms
- Engagement, Analytics, Social Media ROI, Marketing, Team Collaboration, and Social Listening & Publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social's focus on social media management and analytics makes this role an excellent fit for candidates with experience in social media, marketing, or related fields.
📊 Role Analysis
Career Level: Senior Business Development Manager
Reporting Structure: This role reports directly to the Head of Alliances & Channels, APAC
Work Arrangement: Remote (Victoria or New South Wales, Australia) with occasional travel required
Growth Opportunities:
- Potential to expand the partnership ecosystem and take on additional responsibilities
- Opportunities for internal mobility within Sprout Social's global organization
ASSUMPTION: This role offers significant growth potential for the right candidate, as Sprout Social continues to expand its presence in the APAC region.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel required)
Office Location(s): Victoria or New South Wales, Australia
Geographic Context:
- Both Victoria and New South Wales are coastal states in southeastern Australia
- Melbourne (Victoria) and Sydney (New South Wales) are major metropolitan areas with vibrant tech industries
- Both states have strong economies and offer excellent quality of life
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Candidates should be comfortable working remotely and have a suitable home office setup for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth behavioral and situational interviews
- Final round with key stakeholders
Key Assessment Areas:
- Sales and business development skills
- Understanding of the APAC region and local market dynamics
- Ability to build and maintain strategic relationships
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in sales, business development, or related fields
- Demonstrate a strong understanding of the APAC region and local market dynamics
- Showcase your ability to build and maintain strategic relationships
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Business Development, Sales, Partnership Management, APAC, SaaS, Strategic Relationships, Revenue Growth, Market Strategy, Stakeholder Management, Sales Enablement, Cross-Functional Teamwork, Training, Relationship Building, Problem Solving, Adaptability
ASSUMPTION: Sprout Social uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Salesforce CRM
- AWS Marketplace
- Sprout Social's proprietary software and analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Zoom or other video conferencing tools
ASSUMPTION: Familiarity with Salesforce CRM, AWS Marketplace, and Sprout Social's proprietary tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Bold
- Curious
- Empathetic
- Inclusive
- Open
- Resilient
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and resilient
- Open and transparent communication
Self-Assessment Questions:
- Do you align with Sprout Social's company values?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Sprout Social values candidates who are a strong cultural fit and align with their company values.
⚠️ Potential Challenges
- Managing multiple stakeholder relationships across diverse APAC markets
- Navigating different time zones and cultures
- Occasional travel requirements
- Working in a fast-paced, dynamic environment with evolving priorities
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and specific partnership strategies for Salesforce and AWS
- Similar roles in other regions or companies may have different partnership ecosystems and market dynamics
- Career progression in this role may involve expanding the partnership ecosystem and taking on additional responsibilities
ASSUMPTION: Candidates should research the APAC region and local market dynamics to understand the unique aspects of this role.
📝 Sample Projects
- Developing a go-to-market strategy for Salesforce in the APAC region
- Identifying and pursuing new partnership opportunities with AWS in the APAC region
- Building and maintaining strategic relationships with key stakeholders at Salesforce and AWS
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the partnership ecosystem in the APAC region?
- How does Sprout Social support the growth and development of its partnership managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprout Social measure the success of its partnership managers?
- What opportunities are there for internal mobility within Sprout Social's global organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in sales, business development, or related fields
- Prepare for behavioral and situational interview questions that assess your sales and business development skills, understanding of the APAC region, and ability to build and maintain strategic relationships
- Research Sprout Social's company values and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
