Partnerships Manager (Marketing)

📌 Core Information

🔹 Job Title: Partnerships Manager (Marketing)

🔹 Company: Maker Lab

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Contract (9 Months Fixed Term Contract - With a possibility for extension)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (Remote work is not specified, but the role is based in Mumbai)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing high-impact partnership campaigns
• Collaborating with cross-functional teams and external partners
• Driving operational excellence and process improvement
• Extracting insights from marketing data to inform strategy
• Managing relationships with internal stakeholders and external partners

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It involves managing multiple projects simultaneously and working with various teams, both internally and externally.

📋 Key Responsibilities

✅ Lead and project manage the end-to-end process of planning and implementing high-impact partnership campaigns, ensuring goal alignment and measurable results.

✅ Lead collaborations with partners and internal teams on campaign execution, e.g., running the entire collection of creative assets from partners to merchandise on apps, and running co-marketing campaigns with partners.

✅ Drive & own operational excellence, manage day-to-day tasks and ensure smooth workflows to support the successful delivery of campaigns and projects.

✅ Working with internal teams on crafting events, e.g., pulling together a comprehensive view for a full-scale campaign, including but not limited to collation of invite lists, strong rigour on calendar management, designing content, and making any decks required for the events.

✅ Independently engage and manage relationships with senior internal stakeholders and external partners. Navigate deal-specific conversations and manage partnerships and policy matters.

✅ Drive various project timelines & milestones from account management to post-event activities.

✅ Extract valuable insights from product performance, consumer metrics, and market trends, optimising marketing strategies for maximum effectiveness.

✅ Conduct comprehensive pre- and post-campaign analysis, utilising marketing data across India, SEA & ANZ markets to inform strategy and optimise campaign performance.

✅ Drive internal project legal and compliance matters and other administrative tasks as needed.

ASSUMPTION: This role requires a strong understanding of partnership management, campaign execution, and data analysis. It involves working with various teams and stakeholders, both internally and externally, to ensure the successful delivery of campaigns and projects.

🎯 Required Qualifications

Education: BA/BS degree preferred within relevant disciplines

Experience: 8+ years of experience in partnerships and business development, focusing on the Apps or Media & Entertainment industry.

Required Skills:

• Proven track record in partnership management and business development
• Strong analytical, communication (written and verbal), and presentation skills
• Exceptional verbal and written English communication and presentation skills
• Ability to work on multiple projects simultaneously in a fast-paced and dynamic environment
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams
• Understanding of data analysis and basic data visualisation

Preferred Skills:

• Experience in campaign management and event execution

ASSUMPTION: This role requires a strong background in partnership management and business development, with a focus on the Apps or Media & Entertainment industry. Excellent communication and analytical skills are essential for success in this role.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a similar role and experience level)

Benefits:

• Working with a global marketing consultancy with a talent-centric approach
• Opportunity to work with high-profile clients such as Google, YouTube, Shopify, and Amazon
• Dynamic and fast-paced work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role and experience level. The benefits listed are based on typical benefits offered by companies of a similar size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Collaborating with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies
• Services span various marketing services, including marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

• Social
• Strategy
• UX
• Design
• Copywriting
• Events
• Marketing
• Editorial
• Content
• Talent
• UI
• Creative
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab is a well-established marketing consultancy with a strong focus on talent and collaboration. They work with high-profile clients and offer a range of marketing services.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: This role reports directly to the Head of Partnerships or a similar role

Work Arrangement: On-site (Based in Mumbai, with the possibility of remote work)

Growth Opportunities:

• Potential for extension or full-time employment after the initial 9-month contract
• Opportunity to work with high-profile clients and gain exposure to various marketing campaigns
• Possibility to progress to a senior or management role within the partnerships team

ASSUMPTION: This role offers growth opportunities, both in terms of career progression and exposure to high-profile clients and campaigns.

🌍 Location & Work Environment

Office Type: On-site (Maker Lab has offices in Mumbai, Singapore, London, and other global locations)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• It is a major commercial and entertainment hub, with a thriving marketing and advertising industry
• Mumbai has a tropical climate, with hot and humid summers and mild winters

Work Schedule: Full-time (40 hours per week, with the possibility of flexible hours or remote work)

ASSUMPTION: The work environment at Maker Lab is dynamic and fast-paced, with a focus on collaboration and talent. The Mumbai office is located in a major commercial and entertainment hub, with a thriving marketing and advertising industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Partnership management and business development skills
• Campaign management and execution experience
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Highlight your relevant experience in partnership management and business development
• Include examples of successful campaign management and execution
• Demonstrate your ability to work with data and extract insights
• Tailor your resume and cover letter to emphasize your fit with Maker Lab's values and culture
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Partnership Management, Business Development, Campaign Management, Event Execution, Data Analysis, Communication Skills, Presentation Skills, Collaboration, Project Management, Operational Excellence, Stakeholder Management, Market Trends, Consumer Metrics, Legal Compliance, Analytical Skills, Creative Asset Management

ASSUMPTION: The application process at Maker Lab is typical for a marketing role, with a focus on assessing partnership management and business development skills, campaign management and execution experience, data analysis and interpretation skills, communication and presentation skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies required for this role are standard for a marketing position, with a focus on project management, data analysis, and marketing automation.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric
• Collaborative
• Innovative
• Data-driven
• Client-focused

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Client-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong communication and presentation skills, and are you able to build effective relationships with stakeholders?
• Are you able to work collaboratively with cross-functional teams and external partners?

ASSUMPTION: Maker Lab values a talent-centric, collaborative, innovative, data-driven, and client-focused work environment. Applicants should be comfortable working in a dynamic and fast-paced environment, with a strong focus on data analysis and stakeholder communication.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with diverse teams and stakeholders, both internally and externally
• Navigating complex partnership negotiations and deal-specific conversations
• Adapting to a fast-paced and dynamic work environment
• Working with data and extracting insights to inform strategy and optimize campaign performance

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working with diverse teams and stakeholders, navigating complex partnership negotiations, adapting to a fast-paced work environment, and working with data to inform strategy.

📈 Similar Roles Comparison

• This role is similar to a Partnerships Manager or Business Development Manager role in a marketing agency or consultancy
• However, Maker Lab's talent-centric and collaborative approach sets it apart from other agencies
• This role offers the opportunity to work with high-profile clients and gain exposure to various marketing campaigns

ASSUMPTION: This role is similar to a Partnerships Manager or Business Development Manager role in a marketing agency or consultancy, but Maker Lab's talent-centric and collaborative approach sets it apart. This role offers the opportunity to work with high-profile clients and gain exposure to various marketing campaigns.

📝 Sample Projects

• Managing a global partnership campaign with a major tech company, involving multiple regions and teams
• Conducting market research and analysis to inform partnership strategy and optimize campaign performance
• Negotiating partnership deals and managing relationships with external partners

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Partnerships Manager, including managing global campaigns, conducting market research and analysis, and negotiating partnership deals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the partnerships team?
• How does Maker Lab support its clients in driving business growth and marketing efficiencies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maker Lab approach data analysis and interpretation to inform marketing strategy?
• What opportunities are there for growth and development within the partnerships team and the wider organization?

ASSUMPTION: These interview questions are designed to gain insight into the team structure and dynamics, Maker Lab's approach to client support and data analysis, the priorities for the role, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in partnership management and business development, campaign management and execution, data analysis and interpretation, communication and presentation skills, and cultural fit with Maker Lab's values
• Prepare for the interview by researching Maker Lab's clients, services, and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.