📌 Core Information
🔹 Job Title: Partnerships Manager – Music & Sports
🔹 Company: Expedia Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading global music and sports partnerships to drive commercial return and brand impact
- Collaborating cross-functionally to deliver brand campaigns, events, and activations
- Managing contracts, negotiations, and budget efficiency with finance, legal, and procurement teams
- Driving bookings, loyalty, and revenue through Expedia Group Live programs
- Maximizing partnership value and visibility through strategic stakeholder management
ASSUMPTION: This role requires a strong understanding of both the commercial and cultural sides of music and football, as well as proven experience in partnership marketing, brand strategy, or rights management.
📋 Key Responsibilities
✅ Lead planning and execution of partnership activations across brand, creative, comms, and agency partners
✅ Align campaign delivery with commercial objectives and performance KPIs
✅ Manage contracts and negotiations with finance, legal, and procurement to ensure compliance and budget efficiency
✅ Deliver marketing campaigns across Expedia Group Live, including fan travel, TPM, and Expedia Advertising programs to drive bookings, loyalty, and revenue
✅ Lead campaign planning and activation around global brand and partner moments
✅ Oversee asset creation and fulfilment with internal and external creative teams
✅ Serve as the primary liaison with internal and external stakeholders to maximize partnership value and visibility
✅ Work with media, product, analytics, and comms teams to fully integrate partnerships into the broader marketing ecosystem
✅ Manage partnership budgets, financial planning, forecasting, and reporting
✅ Leverage partnerships to drive internal employee engagement across markets
✅ Deliver high-impact experiential marketing activations for both B2C and B2B audiences globally
ASSUMPTION: The role involves working with multiple teams and stakeholders, requiring strong communication, project management, and organizational skills.
🎯 Required Qualifications
Education: Degree-qualified or equivalent professional experience
Experience: 5+ years in partnership marketing, brand strategy, or rights management – with direct experience across music and sports partnerships essential
Required Skills:
- Proven track record leading global music and football activations focused on brand and commercial outcomes
- Deep industry expertise in entertainment marketing, including rights negotiation, contract management, and asset delivery
- Commercially minded with experience building and executing revenue-driving campaigns
- Strong stakeholder manager with the ability to influence cross-functional teams and senior leadership
- Confident communicator and presenter – experienced in pitching and reporting to internal and external stakeholders
- Financially literate with experience in budget planning, modelling, and rights-holder compliance
- Exceptionally organised, able to manage multiple projects simultaneously in a fast-paced environment
- Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook) and Keynote
Preferred Skills:
- Fluency in additional languages
- Experience working with global teams and stakeholders
ASSUMPTION: While not explicitly stated, proficiency in additional languages and experience working with global teams may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-senior level role in London)
Benefits:
- Travel Perks
- Generous Time-off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: Full-time, with flexibility to support event delivery, including weekends and international markets
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in London. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, offering a wide range of travel services through its various brands.
Company Size: With over 22,000 employees, Expedia Group is a large organization that offers numerous opportunities for growth and collaboration.
Founded: Expedia Group was founded in 1996 and has since grown into a global leader in the online travel industry.
Company Description:
- Expedia Group is a global travel technology company that powers travel for everyone, everywhere
- The company offers a wide range of travel services through its portfolio of brands, including Expedia, Hotels.com, Vrbo, and more
- Expedia Group is committed to creating an inclusive work environment with a diverse workforce
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Head of Partnerships – Music & Sports
Work Arrangement: On-site/Hybrid, with flexibility to support event delivery, including weekends and international markets
Growth Opportunities:
- Potential to expand the music and sports partnerships portfolio
- Opportunities to work with global teams and stakeholders
- Possibility to progress into a leadership role within the partnerships team
ASSUMPTION: This role offers significant growth opportunities, both in terms of expanding the partnerships portfolio and progressing into a leadership position.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving travel and tourism industry
- The city offers numerous opportunities for networking and professional development
- London is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with flexibility to support event delivery, including weekends and international markets
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Partnerships – Music & Sports
Key Assessment Areas:
- Industry knowledge and experience in music and sports partnerships
- Commercial acumen and ability to drive revenue growth
- Stakeholder management and communication skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss specific examples of your experience in leading global music and football activations
- Demonstrate your understanding of the Expedia Group brand and its portfolio of travel services
ATS Keywords: Partnership Marketing, Brand Strategy, Rights Management, Music Partnerships, Sports Partnerships, Global Activations, Commercial Strategy, Stakeholder Management, Contract Management, Asset Delivery
ASSUMPTION: The interview process will focus on assessing the candidate's industry knowledge, commercial acumen, and ability to work effectively with multiple stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
- Keynote
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are all owners
- We think big and simplify
- We embrace change
- We do more with less
- We act with integrity
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-driven and focused on delivering impact
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Expedia Group's company values?
- How do you approach working with global teams and stakeholders?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: Candidates should assess their fit with Expedia Group's company values and work style, as well as their ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working with global teams and partners across different time zones
- Adapting to changes in priorities and workload
- Balancing on-site and remote work effectively
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on music and sports partnerships within the Expedia Group portfolio
- Similar roles in other organizations may have a broader focus on partnerships or a more narrow focus on a specific industry or brand
- Career progression in this role may involve expanding the partnerships portfolio or moving into a leadership position within the team
ASSUMPTION: This role offers a unique opportunity to focus on music and sports partnerships within a global travel technology company.
📝 Sample Projects
- Leading the launch of a new fan travel program for a major football club
- Negotiating a global partnership with a major music festival to drive brand awareness and revenue
- Managing the delivery of a high-impact experiential marketing activation for a major sports event
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader partnerships strategy for Expedia Group?
- What are the key priorities for this role in the first 90 days?
- How does Expedia Group support the growth and development of its employees?
- What are the key challenges facing the partnerships team, and how can this role help address them?
- How does Expedia Group approach work-life balance for its employees?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the careers.expediagroup.com/jobs link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Expedia Group's brand, portfolio of travel services, and industry trends
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
