π Core Information
- Job Title: Partnerships Manager - SXSW Sydney
- Company: TEG
- Location: Sydney, New South Wales, Australia
- Job Type: Full-Time
- Category: Events & Partnerships
- Date Posted: May 16, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving high-impact branded marketing programs for partners
- Building and nurturing relationships with brand partners and stakeholders
- Collaborating with programming teams to connect brands and talent
- Leading contract negotiations and overseeing partnership delivery
- Measuring and reporting on sponsorship success
ASSUMPTION: This role requires a strong understanding of the events industry and relevant sectors, such as technology, finance, and consulting. A proven track record in commercial partnerships and sponsorships is essential.
π Key Responsibilities
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Generate revenue through strategic acquisition and management of brand partnerships for SXSW Sydney
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Lead business development and relationship management across key industry categories
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Secure partnerships through activations and sponsorships
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Collaborate with programming team to connect brands and talent while staying true to SXSW Sydneyβs creative and programming principles
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Lead contract negotiations and oversee end-to-end partnership delivery
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Measure and report on sponsorship success, delivering insights to partners and SXSW Sydney leadership
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Stay ahead of industry trends and actively seek out new partnership opportunities within relevant sectors
ASSUMPTION: This role involves a high level of multitasking and working under pressure, requiring strong problem-solving skills and adaptability.
π― Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- Proven track record in commercial partnerships, sponsorships, and branded activations in the events industry (2-5 years)
Required Skills:
- Collaborative, team-first mindset with a hands-on, can-do approach
- Detail-oriented and creative, with strong execution skills
- Quick-thinking problem solver with the ability to adapt to the fast-paced, unpredictable nature of global event production
- Proficiency with common business, sales management, and communication software (Microsoft Office Suite, Monday.com, Canva, Zoom)
- Understanding of contractual language and business terms within sponsorship and event industry
Preferred Skills:
- Experience in a public-facing role, presenting to clients and larger teams
- Understanding of relevant sectors such as technology, finance, and consulting
ASSUMPTION: While not explicitly stated, a strong understanding of the events industry and relevant sectors is crucial for success in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Partnerships Manager role in Sydney, the estimated salary range is AU$80,000 - AU$120,000 per annum, plus superannuation.
Benefits:
- Complimentary tickets to selected events
- Birthday Leave
- Volunteering Leave
- Access to wellbeing discounts
- Flu Vaccinations
- Company Paid Parental Leave
- Free Advice and Support (EAP)
Working Hours: Full-time, Monday to Friday, with occasional weekend work during events.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Live Entertainment, Ticketing, and Technology
Company Size: Medium (51-200 employees)
Founded: TEG was founded in 1999, with SXSW Sydney being a more recent addition.
Company Description:
- TEG is a global leader in live entertainment, ticketing, and technology, connecting fans to experiences and customers with brands.
- TEG owns and operates various brands across 40 countries, including Ticketek, TEG Live, TEG Dainty, TEG Sport, SXSW Sydney, Laneway Festival, and 30+ other brands.
- TEG partners with iconic venues and leading event promoters globally.
Company Specialties:
- Live entertainment events
- Ticketing and technology solutions
- Brand partnerships and sponsorships
Company Website:
TEG Website
ASSUMPTION: TEG's diverse portfolio of brands and global presence offer unique opportunities for career growth and exposure to various aspects of the live entertainment industry.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within TEG's global organization.
Reporting Structure: This role reports directly to the Head of Partnerships and works closely with the Programming team, Operations, and Marketing departments.
Work Arrangement: On-site, with occasional remote work and flexibility during events.
Growth Opportunities:
- Expanding partnerships and sponsorships portfolio within SXSW Sydney
- Exploring new partnership opportunities across TEG's global brands
- Developing skills in event production, marketing, and business development
ASSUMPTION: This role offers opportunities for career growth within TEG's global organization, as well as exposure to various aspects of the live entertainment industry.
π Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): 4 Riverside Quay, Level 3, Southbank, Victoria 3000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving events industry.
- The Southbank location offers easy access to public transportation, dining, and entertainment options.
Work Schedule: Full-time, with flexible hours during events and peak periods.
ASSUMPTION: The Southbank location provides a convenient and engaging work environment, with easy access to public transportation and nearby amenities.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume submission
2. Phone or video screening with the HR department
3. In-depth interview with the Head of Partnerships and Programming team members
4. Final interview with the hiring manager or panel
Key Assessment Areas:
- Understanding of the events industry and relevant sectors
- Commercial acumen and business development skills
- Problem-solving and adaptability
- Communication and presentation skills
- Cultural fit with TEG's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful partnerships and sponsorships you've secured or managed in the past.
- Research TEG's brands and the events industry to demonstrate your enthusiasm and knowledge.
ATS Keywords: Commercial partnerships, sponsorships, branded activations, relationship management, contract negotiation, marketing strategy, audience engagement, problem-solving, detail-oriented, creative, execution skills, team collaboration, industry trends, business terms, sales management, communication software
ASSUMPTION: TEG's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on commercial acumen and industry knowledge.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Monday.com
- Canva
- Zoom
- Salesforce (or similar CRM)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in the events and partnership management industries.
π Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Collaboration and teamwork
- Innovation and adaptability
- Integrity and respect
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and relevant sectors?
- Can you provide an example of a successful partnership or sponsorship you've secured or managed in the past?
- How do you balance multiple tasks and priorities under pressure?
- How do you approach problem-solving and adaptability in a fast-paced work environment?
ASSUMPTION: TEG values candidates who align with their company values and work style, demonstrating passion, collaboration, innovation, integrity, and customer focus.
β οΈ Potential Challenges
- Managing multiple tasks and priorities under pressure
- Working in a fast-paced, unpredictable event production environment
- Balancing the needs of partners, stakeholders, and internal teams
- Staying up-to-date with industry trends and relevant sectors
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a collaborative mindset to succeed in this role.
π Similar Roles Comparison
- Event Manager: Focuses on event logistics and production, while the Partnerships Manager focuses on securing and managing brand partnerships.
- Sponsorship Sales Manager: Primarily responsible for selling sponsorship packages, whereas the Partnerships Manager oversees the entire partnership lifecycle, from acquisition to delivery and evaluation.
- Business Development Manager: Focuses on expanding the company's customer base and revenue streams through new business opportunities, while the Partnerships Manager focuses on growing the partnerships portfolio within the existing customer base.
ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities within the events and partnerships management industries.
π Sample Projects
- Securing a high-profile technology brand as a headline sponsor for SXSW Sydney
- Developing a customized partnership package for a startup in the cybersecurity sector
- Managing the end-to-end delivery of a branded activation for a global finance company during SXSW Sydney
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Partnerships Manager within SXSW Sydney.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does TEG support the growth and development of its employees?
- Can you describe the team structure and dynamics within SXSW Sydney?
- How does TEG measure the success of its partnerships and sponsorships programs?
- What are the most rewarding aspects of working in this role and within SXSW Sydney?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
π Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful partnerships and sponsorships you've secured or managed in the past.
- Research TEG's brands and the events industry to demonstrate your enthusiasm and knowledge.
- Follow up with the hiring manager or HR department two weeks after submitting your application.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.